Request for Proposals for Vehicle Manufacturer Sponsorship

Location:	Utah
Posted:	Mar 10, 2026
Due:	Apr 7, 2026
Agency:	City of Moab
Type of Government:	State & Local
Category:	U - Education and Training Services
Solicitation No:	26-03
Publication URL:	To access bid details, please log in.

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REQUEST FOR PROPOSAL

RFP No. 26-03

For

Vehicle Manufacturer Sponsorship

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Issue date: March 5, 2026

I. STATEMENT OF PURPOSE:

The City of Moab (the “City”) is home to world-famous four-wheeling, off-roading,

mountain biking, hiking, and whitewater rafting expeditions due to its breathtaking

red rock canyon terrain.

The City is seeking proposals from road-legal 4WD vehicle manufacturers for

sponsorship of certain City events, improvements, and initiatives.

II. INSTRUCTIONS FOR SUBMITTING A PROPOSAL:

A. General Requirements:

1. Proposals must be received by no later than 2:00 p.m. on April 7, 2026,

local time in Moab, Utah. Proposals shall be submitted in electronic format

through the Utah Public Procurement website.

2. Electronic proposals should be submitted through

https://utah.bonfirehub.com.

3. Inquiries to the City requesting clarification regarding any aspect of this

RFP must be made via e-mail and must be received prior to the end of the

business day on Friday, April 3, 2026.

Michael Black, City Manager

mblack@moabcity.gov

4. Any questions regarding this RFP will be handled as promptly and as

directly as possible. Questions should be directed to:

https://utah.bonfirehub.com. If any question results in a change or addition

to the RFP, the changes or additions will be posted on the Utah Public

Procurement website and available to all respondents as quickly as

possible by addendum.

5. Respondents will designate a contact person, with appropriate contact

information, to address any questions concerning a proposal. Respondents

will also state the name and title of individuals who will make final

decisions regarding contractual commitments and have the legal authority

to execute a contract on the Respondent's behalf.

B. General Notifications:

1. The City hereby notifies all possible respondents that no person will be

excluded from participation in, denied any benefits of, or otherwise

discriminated against in connection with the award and performance of any

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contract on the basis of race, religious creed, color, national origin, ancestry,

physical disability, sex, age, ethnicity, or on any other basis prohibited by

law.

2. The City reserves the right to modify the Proposal and final selection of

work product requirements as needed. Respondents will be accorded fair

and equal treatment with respect to any opportunity for discussion and

revisions of proposals, and revisions may be permitted after submissions

and before award for the purpose of obtaining best and final offers. In

conducting discussions, there will be no disclosure of any information

derived from proposals submitted by competing Respondents. However, as

the City is a governmental entity and subject to the Government Records

Access and Management Act, Utah Code Ann. § 63G-2-101 et. seq., all

proposals are subject to public disclosure unless protected as provided

therein.

3. All proposals submitted will be at the Respondent’s sole risk and expense.

The City will not pay any costs incurred in submitting a proposal or making

necessary presentations of the Respondent's product or services;

Respondent will be solely responsible for such expenses.

4. Proposals will be reviewed by the City elected officials and staff members.

Proposals will not be opened publicly. The City reserves the right to:

i. Disqualify any respondent whose conduct and/or Proposal fails to

conform to the requirements of this RFP;

ii. Seek clarifications or validations of proposals;

iii. Reject any or all proposals received in response to this RFP;

iv. Make an award under this RFP in whole or in part;

v. Negotiate with the selected Respondent within the scope of this

RFP, in the best interest of the City.

C. RFP Schedule:

Issue RFP

March 5, 2026

Last Day for Respondents to Submit Questions

April 3, 2026

RFP Responses Due

April 7, 2026

Shortlist Interviews (if required)

April 20-24, 2026

Decision Made and Notifications Delivered

April 28, 2026

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III. SCOPE OF WORK/EVALUATION FACTORS:

A. Background

The City is a mecca for outdoor recreation, but best known for its four-wheeling,

and off-roading events and trails. In 1967, the Moab Chamber of Commerce hosted

the first “Easter Jeep Safari,” an event for four-wheeling enthusiasts to explore the

trails of Moab with their off-roading vehicles of all makes and models. Today, that

event has grown into a nine-day extravaganza, attended by thousands of visitors

and regional locals alike. With the growth of Moab’s four-wheeling tourism and

other nationally renowned outdoor recreation, so too has Moab’s needs for public

improvements, affordable housing, environmental protection, equipment, and

infrastructure.

B. Purpose of RFP

The City seeks sponsorship proposals from vehicle manufacturers who value the

national treasures of Moab and desire to financially contribute to the City’s future.

The selected vehicle manufacturer will participate in a two-year pilot program,

providing funding assistance or in-kind contributions to support City needs,

services, and initiatives in exchange for naming and sponsorship rights. Possible

naming and sponsorship opportunities include the selected vehicle manufacturer

obtaining rights to sponsor City events, naming rights for certain City facilities, and

potentially the right to be the “Official 4WD of Moab,” subject to applicable laws

and regulations.

C. Benefits of Sponsorship

The successful respondent will become the City’s official “Sponsor” for a period

of two (2) years. Subject to all applicable legal requirements and limitations, the

City’s Sponsor will have the right to use the City’s name and logo in the Sponsor’s

promotional materials, advertisements, and other marketing domains. Further, the

City’s Sponsor will be provided other publicity opportunities with participation in

promotional events, outdoor recreation and preservation campaigns, and other

media engagements.

The foregoing rights can position the City’s Sponsor as a leader in four-wheeling

technologies, can expose the Sponsor’s brand to a cross-section of demographic,

geographic, and lifestyle market segments, can assist in building engaging

community relationships and positive associations through events, experiences, and

traditions. The Moab name and logo may also potentially drive sales for a new or

existing business, increase corporate community engagement, and influence

consumer perceptions.

D. City Initiatives

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Funds from the City’s Sponsor will assist with the following initiatives, which are

listed in no particular order:

• Equipment/Vehicles

• Public Improvements

• Public Infrastructure (e.g., stormwater improvements)

• Affordable and Workforce Housing

• Environmental Preservation

• Trail Maintenance

• City Events

• Dark Sky Preservation

• Promotion of Moab Businesses

E. Evaluation Factors and Proposal Selection

The City will evaluate proposals based on the following weighted factors:

• Financial benefit to the City

• Respondent’s ability to support City initiatives

• The nature of the Respondent’s media presence and brand

within the road legal 4WD community and the City

• Effectiveness of Respondent’s proposed use of the City’s name

and logo in its materials

• Value of other non-monetary contributions offered

by Respondent

The City reserves the right to use a multiple-stage process to select a final proposal

and may, in its sole discretion, invite respondents for an interview. The City

reserves the right to request a best and final offer.

IV. PROPOSAL INSTRUCTIONS:

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This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

Bid Number:	26-03
Bid Title:	Request for Proposals for Vehicle Manufacturer Sponsorship
Category:	Other
Status:	Open

Request for Proposals for Vehicle Manufacturer Sponsorship

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