Rebranding of King County Library System (KCLS) and the KCLS Foundation

The King County Rural Library District (dba King County Library System (KCLS)) is seeking proposals from Consultants for the purpose of Rebranding of King County Library System (KCLS) and the KCLS Foundation . This project is fully funded by a KCLS Foundation grant, ensuring financial commitment for the successful execution of all outlined deliverables. The project consists of rebranding the King County Library System and the KCLS Foundation. The last official rebrand was in 2000, resulting in the stacked KCLS logo. The current KCLS Brand & Style Guide was updated in 2011. KCLS created a horizontal logo 10 years ago to address limitations with the vertical logo. KCLS launched the "Curiosity Isn't Quiet" brand campaign in February 2025 to give the library system a bold, fresh look. This organic evolution over the past 25 years has brought KCLS to a point where we need to intentionally refresh the branding ecosystem to set us up for success for the next decade. A critical goal for a refreshed identity system is that it remains recognizable as "KCLS" to our patrons and staff.

Note that the specific requirements are outlined in the statement of work and schedule section of this document.

KCLS is one of the busiest library systems in the country, serving 1.2 million residents through 48 staffed community libraries, an institutional library (Judge Patricia H. Clark Children and Family Justice Center) and 17 mobile service vehicles. The KCLS service area encompasses 2,100 square miles of rural, suburban and urban King County surrounding, but not including the City of Seattle, serving 36 municipalities and 18 school districts. KCLS employs over 900 full-time and part-time staff, and circulates over 21 million print, media and electronic items each year.

Established in 1942, per RCW 27.12.040 KCLS is a special purpose taxing district that is governed by a seven-member Board of Trustees and operates under the constitution and laws of the State of Washington.