RFP# 2893 Economic Vitality Strategic Plan

• Department: County Executive
• Category: Professional Services
• Project description:

  The County of Marin Economic Vitality Division, a program of the Office of the County Executive (OCE), is seeking proposals from qualified consultants or consultant teams to develop a comprehensive Economic Vitality Strategic Plan (EVSP) that strengthens and sustains a resilient, diverse and thriving economy, will generate increased revenues to support essential public services, fosters economic opportunity for innovative business approaches ranging from enhancing large established models to start-up microenterprises, and reflects the unique character of the many communities of Marin. The plan will be forward looking and grounded in principles of inclusive, impactful economic development and community vitality, and with specific attention to:

  • The distinct economies of Marin’s incorporated cities and towns;
  • Job centers, and the commercial and industrial hubs in unincorporated Marin, especially
    Marin City, Tam Junction, areas around Novato, and Point Reyes Station;
  • Rural and agricultural areas, and opportunities specific to the unique assets and
    challenges within the villages and hamlets of West Marin;
  • Racial disparity in Marin’s economic indicators (e.g. income inequality, poverty rates,
    educational attainment, home ownership), and geographic disparities that exist within
    supervisorial districts (e.g. Marin City - Sausalito, West Novato - Incorporated Novato)
  • Current economic development plans and/or references to economic
    development/economic vitality in planning documents (e.g. General Plans) that apply to
    any of the jurisdictions within Marin County.

  The selected consultant will develop a diversely informed community-based strategic roadmap to promote place-based economic vitality, aligned with existing County and regional strategies, and responsive to disparities in access to opportunity and wealth. To ensure the plan is resilient and forward-looking, the County seeks to integrate futures thinking into the process.

  The goal is to provide the County with a Strategic Plan that identifies the potential of the County, and a pathway to maximize that potential through an initial 5-year plan. This will include a look at how the areas described above will evolve, what uses will be supported by market forces, and recommended strategies the County can pursue to increase the success of existing and future businesses and industry clusters in Marin County and decreasing racial and geographic
  disparities.

  The RFP has a stated budget of $100,000, but the County is accepting proposals that exceed the RFP's budget. All proposals received will be reviewed for alignment with the project objectives and overall value. If no one proposal meets the County’s needs, the Selection Committee may seek to combine elements and encourage collaboration across teams. The scope of work is detailed within this RFP. Depending on the findings and recommendations for implementation,
  other funds may become available. The Marin County Board of Supervisors will consider the results of the Strategic Plan developed by the selected firm at the conclusion of the project. As a relatively new program, the Strategic
  Plan will form the basis of future Economic Development program work at the County.

• Issue date: Wednesday, October 15, 2025
• Submission due by: Thursday, January 15, 2026, 5:00 pm

See RFP# 2893 Economic Vitality Strategic Plan for full details.