Digital Marketing Services

Location:	Alberta
Posted:	Sep 10, 2025
Due:	Oct 3, 2025
Agency:	Government of Alberta
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services
Solicitation No:	AB-2025-05901
Publication URL:	To access bid details, please log in.

Open & Competitive Opportunity • Request for Proposal

Open

University of Lethbridge

The University of Lethbridge (U of L) is seeking proposals from experienced and qualified firms to assist in developing a longitudinal digital/social media marketing campaign to raise awareness of the school amongst the Canadian general public; and to specifically promote The Dhillon School of Business (DSB) educational programs (i.e. degrees/diplomas). This campaign is separate from, but will consider and be coordinated with the marketing, communications and recruitment activities undertaken by the ULethbridge central marketing team. The overall objective of the campaign is to increase applications and enrollments in specific DSB programs through digital advertising, conversion rate optimization and admission cycle optimization.

APC Reference # AB-2025-05901

Category Services

Posting Date • Time Sep 10, 2025 • 2:00 pm (MT)

Closing Date • Time Oct 3, 2025 • 2:00:00 pm (MT)

Region(s) of Delivery Alberta, Lethbridge

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