Media Planning, Creative and Buying Services

The State University of New York at Oneonta (SUNY Oneonta) wishes to procure advertising strategy, creative and media buying services in order to bolster SUNY Oneonta brand awareness and increase enrollment. Specifically, SUNY Oneonta is seeking expertise in 1) digital marketing strategy, 2) creative services, and 3) media-buying services for a full suite of social and digital programming, as well as CTV, out-of-home, and other traditional media. The selected vendor should have the capacity to quickly and effectively set up short- and long-term media buys across a variety of platforms, including, but not limited to: Google, YouTube, Meta, LinkedIn, Snapchat, CTV, and IP-based and geofence targeting.

All terms and conditions of this opportunity are included in the attached Request for Proposal (RFP) #OAD31725.

Questions regarding the RFP are due by COB Monday, April 7, 2025 and answers will be posted in the Documents section of the NYSCR by Thursday, April 10, 2025. Sealed proposals must be received by 2:00 PM ET on Wednesday, April 16, 2025 to be considered for this opportunity.