Tourism, Marketing & Public Relations
| Location: | Tennessee |
|---|---|
| Posted: | May 7, 2025 |
| Due: | Jun 10, 2025 |
| Agency: | Town of Farragut |
| Type of Government: | State & Local |
| Category: |
|
| Solicitation No: | 2026-09 |
| Publication URL: | To access bid details, please log in. |
Main
Agency
Town of Farragut
Town of Farragut
Status
Active
Active
Fiscal Year
2026
2026
Title
Tourism, Marketing & Public Relations
Tourism, Marketing & Public Relations
Type
Request for Qualifications
Request for Qualifications
Department
Parks and Recreation Department
Parks and Recreation Department
Online Submissions
No
No
Project Estimate
Piggyback Solicitation
No
No
Insurance Required
No
No
Bid Bond Required
No
No
Bid Bond Amount
Performance Bond Required
No
No
Performance Bond Amount
Construction Bond Required
No
No
Construction Bond Amount
Scope of Services
This project supports digital and content marketing through creative development, strategic planning, and content creation. The vendor will collaborate with the internal tourism team to deliver adaptable, on-brand content and a media plan for multiple platform. Scope
• Plan and curate digital content, including email marketing, social media, and sponsored content
• Produce video and photography assets to support multi-channel marketing
• Develop advertising templates for quick-turn, reactive campaigns
• Create flexible, cross-platform creative assets (print, digital, paid social media, broadcast)
• Propose digital media calendar focused on ad placements that will work cohesively with our current organic media schedule.
Branding and Strategy:
• Review and assess the current brand identity, including logo and tagline
• Identify opportunities for strategic alignment and collaboration
Digital Advertising:
• Plan campaigns across digital media platforms (Tripadvisor, Meta platforms, Groundtruth, etc.)
• Suggest target markets and key locations for Marketing Campaigns.
• Create platform-specific ad creative and copy
• Propose creative, unconventional advertising strategies
• Demonstrate knowledge of emerging trends and technologies
Analysis and Reporting:
• Analyze campaign performance across all channels
• Deliver detailed reports on key performance metrics
• Offer data-driven recommendations for ongoing improvements
E-newsletters:
• Design updated templates
• Curate an e-newsletter schedule
• Recommend strategies to improve engagement and click-through rates
This project supports digital and content marketing through creative development, strategic planning, and content creation. The vendor will collaborate with the internal tourism team to deliver adaptable, on-brand content and a media plan for multiple platform. Scope
• Plan and curate digital content, including email marketing, social media, and sponsored content
• Produce video and photography assets to support multi-channel marketing
• Develop advertising templates for quick-turn, reactive campaigns
• Create flexible, cross-platform creative assets (print, digital, paid social media, broadcast)
• Propose digital media calendar focused on ad placements that will work cohesively with our current organic media schedule.
Branding and Strategy:
• Review and assess the current brand identity, including logo and tagline
• Identify opportunities for strategic alignment and collaboration
Digital Advertising:
• Plan campaigns across digital media platforms (Tripadvisor, Meta platforms, Groundtruth, etc.)
• Suggest target markets and key locations for Marketing Campaigns.
• Create platform-specific ad creative and copy
• Propose creative, unconventional advertising strategies
• Demonstrate knowledge of emerging trends and technologies
Analysis and Reporting:
• Analyze campaign performance across all channels
• Deliver detailed reports on key performance metrics
• Offer data-driven recommendations for ongoing improvements
E-newsletters:
• Design updated templates
• Curate an e-newsletter schedule
• Recommend strategies to improve engagement and click-through rates
Dates(All times are listed as
EST
)
Broadcast Date
5/7/2025 7:00 PM EST
5/7/2025 7:00 PM EST
Question End Date
6/5/2025 5:00 PM EST
6/5/2025 5:00 PM EST
Due Date
6/10/2025 2:30 PM EST
6/10/2025 2:30 PM EST
Bid Opening Date
Pre-Bid Conferences
Total: 1
(All times are listed as
EST
)
| Date | Time | Mandatory | Location |
| 5/14/2025 | 11:00 AM | No |
The non-mandatory pre-bid meeting will be held on 05/14/2025 at 11:00am via TEAMs
meeting. |
Documents
Questions & Answers
Total: 0
| Question | Date Asked | Answer | Date Answered |
Commodity Codes
Total: 6
| Code | Description |
| [918-76] | Marketing Consulting |
| [961-53] | Marketing Services (Incl. Distribution, Research, Sales Promotions, etc.) |
| [915-22] | Communications Marketing Services |
| [961-79] | Trade Services (Facilitation, Information, Marketing, Promotion, etc.) |
| [915-96] | Web Page Design, Management and Maintenance Services |
| [958-84] | Social Media Management Services |
Publications
Total: 0
| Publication | Date |
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