USM-2612 Marketing, Advertising, Branding, and Creative Services

Location: Maryland
Posted: Jun 11, 2026
Due: Jul 8, 2026
Agency: State Government of Maryland
Type of Government: State & Local
Category:
  • R - Professional, Administrative and Management Support Services
Solicitation No: BPM057507
Publication URL: To access bid details, please log in.
ID: BPM057507
Title: USM-2612 Marketing, Advertising, Branding, and Creative Services
Status: Open
Due / Close Date: 7/8/2026
Publish Date: 6/11/2026 5:58:55 PM
Main Category: Marketing research customer tracking
Solicitation Type: Public Notice
Issuing Agency: University System of Maryland

Solicitation Summary
Title
USM-2612 Marketing, Advertising, Branding, and Creative Services
ID
BPM057507
Alternate ID
Lot #
1
Round #
1
Status
Open
Due / Close Date (EST)
Jul 8 2026 2:00PM
Solicitation Type
Public Notice
Main Category
Marketing research customer tracking
Issuing Agency
University System of Maryland
Procurement Officer / Buyer
Wendy CHILDS
Email
wchilds@usmd.edu
Solicitation Summary

The University System of Maryland (USM) is seeking a qualified marketing agency to provide all labor, material, and equipment required to advance the USM brand through a variety of services including but not limited to:
• Multimedia campaign strategy
• Media planning and buying
• Creative concept development
• Graphic and design services
• Campaign monitoring, reporting, and analysis
• Value added services

Additional Instructions

The Request for Proposals (RFP) and all associated documents can be found at: University System of Maryland Procurement - Bids & RFPs | DemandStar

Project Cost Class
Pre-Bid Conference Information
Pre-Bid Conference Date (EST)
Jun 17 2026 10:00AM
Pre-Bid Conference Details
Non-mandatory pre-proposal conference will be held virtually on June 17, 2026 @ 10:00 AM (EST). Please submit Exhibit N-RSVP form to receive link.
Small Business Reserve Designation
No

Procurement Program Participation Goals

VSBE Participation (%)
MBE Participation (%)
5.00
African American MBE Participation (%)
Asian American MBE Participation (%)
Hispanic American MBE Participation (%)
Women-Owned MBE Participation (%)
DBE Participation (%)
SBE Participation (%)
Socio Economic Participation Criteria
Procurement Officer / Buyer
Wendy CHILDS
Alternate Link
https://www.demandstar.com/app/buyers/bids/538533/details Open link
Attachments
0 Record(s)
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* Disclaimer: Information regarding bids, requests for proposals (RFPs), or requests for qualifications (RFQs) is provided on this website only for convenience and does not constitute official public notice. Persons wishing to respond to or inquire about bids, RFPs, or RFQs should contact the appropriate government department.