REQUEST FOR PROPOSALS TO MANAGE AND OPERATE A MARKET SUBCONCESSION AT HERALD SQUARE PLAZA

The 34th Street Partnership (“34SP”), a not-for-profit corporation organized under the laws of the State of New York, is seeking proposals (“Proposals”) from qualified firms (“Proposers”) by this request (“Request” or “RFP”) to manage and operate a Market subconcession (“Subconcession”) within a pedestrian plaza designated by the New York City Department of Transportation (“DOT”) located on Broadway between West 36th and West 32nd Streets, as more particularly hereinafter described (referred to as the “Plaza”). The Plaza is furnished with tables, chairs, umbrellas, and planters, and is open year-round (weather dependent).

It is the goal of the 34SP to work closely with the chosen Proposer to create a Subconcession that is successful and enhances the atmosphere of the Plaza and this vibrant neighborhood. The Subconcession should provide an amenity for those who work and live in the area as well as those who visit the Plaza.