Measure M Implementation Plan Update FY2028-2032 - Request for Proposals (RFP)

REQUEST FOR PROPOSALS
Measure M 5-Year Implementation Plan Update
Fiscal Years 2028-2032
City/County Association of Governments of San Mateo County
555 County Center, 5th Floor, Redwood City, CA 94063
Date Released: Monday, September 28, 2026
Deadline for Requests for Clarifications: Monday, October 5, 2026
Proposals are due prior to Friday, October 30, 2026, 12:00 PM (Noon)

TABLE OF CONTENTS
I. INTRODUCTION ................................................................................................................... 1
II. PROJECT DESCRIPTION AND BACKGROUND .............................................................. 2
III. MINIMUM QUALIFICATIONS ............................................................................................ 3
IV. PROPOSAL REQUIREMENTS ............................................................................................. 3
V. PROPOSAL EVALUATION .................................................................................................. 9
APPENDIX A - SCOPE OF WORK ........................................................................................... 14
APPENDIX B - COST PROPOSAL TEMPLATE ....................................................................... 1
APPENDIX C - SAMPLE AGREEMENT TEMPLATE .............................................................. 2
APPENDIX D - MEASURE M DASHBOARD RECOMMNEDATIONS MEMO .................... 1

C/CAG Request for Proposals
Measure M 5-Year Implementation Plan Update
Request For Proposals
Measure M 5-Year Implementation Plan Update
Fiscal Years 2028-2032
I. INTRODUCTION
The City/County Association of Governments of San Mateo County (C/CAG), a Joint Powers
Agency composed of the County of San Mateo and all twenty cities located within San Mateo
County, invites qualified consultants to submit proposals for a five-year implementation plan for San
Mateo County's Measure M ($10 Vehicle Registration Fee) for Fiscal Years 2028 to 2032. A detailed
Scope of Work is described in Appendix A. To be considered for this work, proposers must submit a
proposal in accordance with the requirements, specifications, and scope of work provided in this
Request for Proposals (RFP).
This RFP briefly describes the C/CAG organization, its programs, the scope of work required
from the consultant, the minimum information needed to respond to the RFP, and the consultant
selection process.
This RFP is not a commitment or contract of any kind. C/CAG reserves the right to pursue any
and/or all ideas generated by this request. Costs for developing the proposals are entirely the
responsibility of the proposer and will not be reimbursed. C/CAG reserves the right to reject any
and all proposals, waive minor irregularities, request additional information, or revisions to
offers, negotiate with any or all proposers, and waive any requirements of this RFP when it
determines that waiving a requirement is in the best interest of C/CAG.
Attachments to this RFP include: Scope of Work (Appendix A), Cost Proposal Template
(Appendix B), and Sample Template Agreement (Appendix C), and Measure M Dashboard
Recommendations Memo (Appendix D).
The anticipated contract term will be December 14, 2026 to December 13, 2027. RFP documents
for this project are available for download on the C/CAG website at
https://ccag.ca.gov/opportunities/rfpsrfqs/. Proposers are responsible for checking the website for
any addenda to this RFP. Responses should be submitted in accordance with the instructions set
forth in the RFP.
Proposals must be received by C/CAG no later than 12:00 PM (noon) on OCTOBER 30, 2026,
in accordance with the instructions contained in the RFP. Proposals should be emailed with the
subject line "RFP - Measure M 5-Year Implementation Plan Update FY28-32" to: Marina
Budimir, Project Manager, at mbudimir@smcgov.org.
Proposals received after the time and date specified above may be considered nonresponsive.
C/CAG is not responsible for submissions delayed for any reason.
1

C/CAG Request for Proposals
Measure M 5-Year Implementation Plan Update
Tentative Schedule
Date Description
Monday, September 28, 2026 Release RFP
Monday, October 5, 2026 at 5 PM Deadlinefor Questions
Friday, October 30, 2026 at 12 PM RFP Proposals Due
Monday, November 2 - Wednesday, Consultant Selection Process
November 25, 2026
Thursday, November 19 and Friday, Consultant Interviews (if necessary)
November 20, 2026
Monday, November 23 - Friday, Consultant Notification and Contract Negotiation
December 4, 2026
Thursday, December 10, 2026 C/CAG Board approval
Monday, December 14, 2026 Notice to Proceed
Anticipated Term and Budget
C/CAG expects the work to commence on or around December 14, 2026, and for the updated
plan to be completed no later than April 30, 2027; Task 7 (Optional) can be completed
concurrently or any time during the one-year contract period. Final meetings and presentations to
the C/CAG Committees and Board will take place at the May 2027 Technical Advisory
Committee and Congestion Management and Environmental Quality (CMEQ) Committee
meetings and June 2027 C/CAG Board meeting. The contract term will conclude on Dember 13,
2027.
Funding for the services described in this proposal will come from the designated 5% program
administration fee in Measure M. The budget for the Scope of Work is $80,000 to $95,000.
II. PROJECT DESCRIPTION AND BACKGROUND
C/CAG sponsors and manages Measure M, the annual ten dollar ($10) vehicle registration fee
approved by voters of San Mateo County in 2010 for transportation-related congestion and water
pollution mitigation programs. It was estimated that Measure M would generate approximately
$6.7 million annually and $167 million total over the 25-year period between May 2011 and May
2036. Per the Expenditure Plan, 50% of the net proceeds will be allocated to cities and the
County for local streets and roads, and the remaining 50% will be used for Countywide
Transportation Programs. These programs include transit operations/senior mobility, intelligent
transportation system (ITS)/Smart Corridors, safe routes to school (SRTS), and stormwater
pollution prevention.
Beginning in March 2011, the C/CAG Board approved five-year Implementation Plans; the
current five-year Measure M Strategic Implementation Plan, adopted in July 2021, covers fiscal
years 2022-2027.
2

C/CAG Request for Proposals
Measure M 5-Year Implementation Plan Update
The current plan maintains the overall Measure M structure while providing adjusted allocation
percentages for each of the four areas within the Countywide Transportation Program. The
allocation percentages were determined using a needs-oriented approach that identifies specific
projects and programs to receive funding. Over time, each Implementation Plan has identified
gaps and provided recommendations to refine and improve implementation, with the goal of
directing available funding toward the most critical work and maximizing benefits for San Mateo
County residents, visitors, commuters, and businesses.
C/CAG seeks to retain a consultant team to assist with evaluating the current plan as well as
developing the next five-year Measure M Implementation Plan for fiscal years 2028-2032. The
primary purpose of this project is to recommend updated allocation percentages among the four
areas of the Countywide Transportation Programs for the next five-year period and document the
supporting methodology in an updated implementation plan.
III. MINIMUM QUALIFICATIONS
Proposals must demonstrate that the firm or team submitting the proposal ("proposer") meets the
following Minimum Qualifications to be eligible for consideration for this project.
1. Proposer must demonstrate to C/CAG's satisfaction that the firm, a subcontractor, or a
key staff member from either the firm submitting a proposal or a subcontractor who shall
be assigned to this project have successfully competed at least two comparable public-
sector funding, expenditure-plan, strategic-planning, or program-evaluation assignments
within the last five years.
IV. PROPOSAL REQUIREMENTS
These guidelines are provided to standardize the preparation and submission of proposals by all
consultants. The intent of these guidelines is to assist consultants in preparation of their
proposals, to simplify the review process, and to help assure consistency in format and content.
General Conditions:
Neither submission of a proposal nor C/CAG's receipt of proposal materials confers any
right to the proposer nor any obligation on C/CAG. This RFP does not commit C/CAG to
award a contract or to pay any costs incurred in the preparation of a proposal in response
to this RFP.
Only one proposal will be accepted from any one person, partnership, corporation, or
other entity; however, several alternatives may be included in one response.
C/CAG reserves the right to accept or reject all proposals submitted, waive minor
irregularities, request additional information, negotiate with any qualified consultant, or
modify or cancel in part or in its entirety the RFP if it is in the best interests of C/CAG to
3

C/CAG Request for Proposals
Measure M 5-Year Implementation Plan Update
do so.
Any contract resulting from this RFP will be awarded to the responsible proposer whose
proposal is most advantageous to C/CAG, with price and other factors considered.
Should this RFP result in recommendation for award of a contract, the contract will not
have any force or effect until it is approved and fully executed by C/CAG.
If the selected proposer fails to enter into a contract with C/CAG in a timely manner as
determined by C/CAG, C/CAG reserves the right to reject the proposal and enter into a
contract with the next highest scoring proposer.
The work performed pursuant to any resulting contract shall comply with the
requirements of all federal, State, and local laws without limitation, and shall apply to
this RFP and are incorporated into this RFP and any subsequent contract by this
reference.
Note regarding the Public Records Act:
Government Code Section 7920.000 et seq., the California Public Records Act, defines a public
record as any writing containing information relating to the conduct of the public business. The
Public Records Act provides that public records shall be disclosed upon written request and that
any citizen has a right to inspect any public record unless the document is exempted from
disclosure.
Be advised that any contract that eventually arises from this RFP is a public record in its entirety.
Also, all information submitted in response to this RFP is itself a public record without
exception. Submission of any materials in response to this RFP constitutes a waiver by the
submitting party of any claim that the information is protected from disclosure. By submitting
materials, (1) you consent to release of such materials by C/CAG if requested under the Public
Records Act without further notice to you, and (2) you agree to indemnify and hold harmless
C/CAG for release of such information.
Submittal Requirements:
Consultants must submit one (1) electronic copy of the proposal. Each page shall be 8.5" x 11"
or 11" x 17". Each page shall be sequentially numbered, and a table of contents shall be
provided. Each submittal shall be no more than 20 pages, excluding introductory letter (cover
letter), title page, table of contents, resumes of key staff members, relevant experience, and
references.
Any proposals received prior to the time and date specified above may be withdrawn or modified
by written request of the consultant. To be considered for the project, however, a modified
proposal must be received prior to the deadline.
Unsigned proposals or proposals signed by an individual not authorized to bind the prospective
consultant will be considered nonresponsive and rejected.
4

C/CAG Request for Proposals
Measure M 5-Year Implementation Plan Update
Proposal Format:
1. Introductory Letter
A brief statement (no longer than one page) of the consultant's understanding of and interest
in the project, including a brief description of the roles of the consultant and subcontractors,
if any, that will be utilized for the requested services. Include a statement as to the
consultant's ability to complete the proposed tasks in the referenced timeframes and ability to
commence work immediately upon issuance of a Notice to Proceed. The person authorized to
negotiate a contract with C/CAG shall sign the cover letter.
The letter shall be on consultant letterhead and include the name, title, address, phone
number, and email address of the individual to whom correspondence and other contacts
should be directed during the selection process. Indicate whether there are any conflicts of
interest, actual or apparent, that would limit the proposer's ability to provide the requested
services and describe the plan for mitigating such conflicts. Acknowledge the receipt of this
RFP and any addendum to the RFP. Indicate that the proposal is a firm offer to enter into a
contract to perform work related to this RFP for a period of 120 days from the due date for
proposals.
2. Title Page
Proposals must include a title page that includes the RFP subject, the name of the proposer's
firm, local address, telephone number, name of contact person, contact person's email
address, and the date.
3. Table of Contents
Proposals must include a table of contents that includes a clear identification of the material
by section and page number.
4. Executive Summary and Project Approach
Provide a brief summary (no more than two pages) of the qualifications and benefits of
selecting the proposer to perform requested services. This section should clearly convey the
proposer's understanding of the project scope, the general approach to be taken, and identify
any specific considerations regarding how the work will be completed.
5. Work Plan
This section should present a work plan (no more than 10 pages) for the tasks described in
the Scope of Work (Appendix A). The proposed work plan should:
5

C/CAG Request for Proposals
Measure M 5-Year Implementation Plan Update
a) Discuss how the proposer will conduct the identified task, identify deliverables, and
propose a schedule. The proposal should discuss the tasks in sufficient detail to
demonstrate a clear understanding of the project and component tasks. The proposal
may include additional tasks or sub-tasks the proposer believes necessary to
accomplish the project goals. The schedule should show the expected sequence of
tasks, subtasks, and milestones.
b) Elaborate on the proposer's strategy for building consensus among a large group of
stakeholders, including the 21 local jurisdictions and countywide Program Managers,
who may have different interests.
c) Provide a staffing plan for each task. Provide an organizational chart that shows roles
and responsibilities of key personnel and reporting structure, including reporting and
communication relationships between C/CAG, consultant staff, and subcontractors, if
any. Designate a project manager who will provide a single point of contact for the
management and coordination of all aspects of the work. The project manager will be
responsible for coordinating and tracking all deliverables, communicating with the
C/CAG Project Manager, and reporting results and recommendations. Identify the
task leads and backup individuals. Clearly identify all staff with defined roles and
proposed work location during the project.
d) Describe approach to managing resources and maintaining quality results. Include a
description of the role of any subcontractors, their specific responsibilities, and how
their work will be supervised to maintain quality results.
e) Identify and explain any problem areas and/or potential obstacles (such as
maintaining schedule, budget overruns, feasibility, etc.) to successful completion of
the Scope of Work. Discuss methods, formal and informal, to track and resolve these
problems/obstacles during the project.
6. Schedule of Work
Provide a detailed schedule for all phases of the project, including time for reviews and
approvals. The proposed schedule should align with the anticipated project timeline: C/CAG
expects the work to commence on or around December 14, 2026, and for the final draft plan
to be completed no later than April 30, 2027. Final meetings and presentations to the C/CAG
Committees and Board will be at the May and June 2027 meetings, respectively. Task 7
(Optional) can be completed concurrently or any time before December 13, 2027.
7. Cost Proposal
Provide a detailed cost proposal for the project using the Cost Proposal Template (Appendix
B). The cost estimate shall include personnel names, classifications, hourly rates, and any
other cost items necessary to perform each of the tasks listed in the Scope of Work. A total
cost shall be summarized and presented. Rates shall include all direct and indirect costs);
6

C/CAG Request for Proposals
Measure M 5-Year Implementation Plan Update
fully loaded hourly rate means an hourly rate that includes all applicable surcharges such as
taxes, insurance and fringe benefits as well as indirect costs, overhead and profit allowance,
and ordinary materials and supplies. Rates indicated shall be firm for the initial contract term
and any annual rate escalation shall not exceed 3%. C/CAG reserves the right to negotiate
with or to decline to enter into a contract with a proposer whose rates are unreasonable at
C/CAG's sole discretion.
8. Supplemental Materials
As an appendix, include the following as documentation (no more than 20 pages) of relevant
consultant information, qualifications, and experience:
Qualifications
Identify the qualifications of staff assigned to perform the work, with expertise or
experience addresses each of the specified needs. Include subcontractor personnel.
In an appendix, provide resumes and references for all key team members. Resumes shall
show relevant experience for the project Scope of Work, as well as the length of
employment with the consultant. Key members, especially the project manager, shall
have significant demonstrated experience with this type of project, and ideally should be
committed to stay with the project for its duration. Any change in key personnel on the
project team is subject to prior written approval of C/CAG. Removal of any key
personnel identified in the responses to the RFP without prior written consent of C/CAG
may be considered a material breach of contract.
Project Examples
Demonstrate successful completion of comparable projects. These projects must illustrate
the quality, type, and past performance of the project team. Include a detailed description
of three to five projects within the past five years, with the following information:
Contracting agency
Contracting agency Project Manager
Contracting agency contact information
Contract amount
Funding source
Date of contract
Date of completion
Consultant Project Manager and contact information
Project Objective
Project Description
Project Outcome
Work Samples
Provide at least one sample of a written technical report or memo and one sample of
material developed for a similar study effort. The samples must have been prepared by
7

C/CAG Request for Proposals
Measure M 5-Year Implementation Plan Update
key members of the proposer's team and should identify the authors. The samples will be
considered in evaluating firm and staff expertise and experience, and written presentation
effectiveness.
References
Provide three references and their contact information. References should be for work
completed within ten years of the date of the issuance of this RFP, and the contact person
must be currently accessible via the contact information provided to be considered.
Provide a summary of all contracts your firm (including subcontractors) has held with
C/CAG in the past three years, including a brief description of the scope of work, the
contract amount, and date of execution. Performance on any C/CAG contract within the
past three years may be considered as reference information or when past performance is
included as an evaluation factor.
9. Additional Proposal Requirements
As an appendix, include the following documentation (no more than 10 pages) related to the
following items:
a) Conflict of Interest Requirements
Include a Conflict of Interest Statement disclosing any financial, business or other
relationship with C/CAG that may have an impact upon the outcome of the contract. List
current clients who may have a financial interest in the outcome of this contract. Identify
possible mitigation efforts, if any, to eliminate or avoid any actual or perceived conflicts
of interest.
If a consultant discovers a conflict during the execution of an assigned task, the
consultant must immediately notify the C/CAG Project Manager regarding the conflict(s)
of interest. The C/CAG Project Manager may terminate the contract involving the
conflict of interest and C/CAG may obtain the conflicted services in any way allowed by
law. Failure by the consultant to notify C/CAG Project Manager may be grounds for
termination of the contract for cause pursuant to Section 4, Termination, of the Contract
Agreement Template, provided as Appendix C to this RFP.
b) Levine Act Disclosure
The Levine Act (California Government Code Section 84308) imposes certain
requirements on parties contracting with C/CAG related to campaign contributions to
C/CAG Board members. Complete the form available at: https://ccag.ca.gov/wp-
content/uploads/2023/07/Appendix-3-CA-Levine-Act-Statement.pdf and include it in
your submission.
b) Litigation
Indicate if the proposing consultant is or was involved with any litigation in connection
with prior projects. If yes, briefly describe the nature of the litigation and the result.
8