2026 Hamilton Co ReSource Wasted Food Campaign OTT RFP

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2027
Hamilton County ReSource
Request for Proposals (RFP)
Wasted Food Stops With Us Campaign - Over-the-Top (OTT) Streaming Advertising Project
Request for Proposals
Project: Wasted Food Stops With Us Campaign - Over-the-Top (OTT) Streaming Advertising Project
Period of
Performance: The Contractor services shall commence December of 2026 and continue through the first quarter of
2027.
Type of
Contract: Contract will be developed between Hamilton County and the approved contractor.
Organization: Hamilton County ReSource
1701 Patricia McCollum Way - DEPT 56
Cincinnati, Ohio 45237
Contact: Tony Staubach
Email: Tony.Staubach@HamiltonCountyOhio.gov
Questions: Questions about the RFP should be directed to Tony Staubach prior to November 6, 2026 at 12 p.m.
Questions and answers to all questions will be made available to interested contractors by 4 p.m. on
November 9, 2026. Request to be notified of all questions and answers by emailing Tony Staubach at
tony.staubach@hamiltoncountyohio.gov.
Deadline: Written proposals in accordance with this RFP are due no later than 4:00 p.m., November 13, 2026.
PURPOSE
Hamilton County ReSource seeks proposals from qualified advertising and media placement providers to promote the
County's Wasted Food Stops With Us campaign through paid digital video advertising. The primary focus of this project
is over-the-top (OTT) and connected TV (CTV) advertising to reach residents in Hamilton County, Ohio, with an engaging
message about preventing food waste.
The campaign will feature the existing Citrus Just Got Real video, available at:
https://hamiltoncountyenvironmentalser.box.com/s/khjjcn4ayl855qlmunpbdl0odanmbyad

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The video uses humor and storytelling to encourage viewers to think differently about food waste. The selected
Contractor will help expand the video's reach, increase awareness of the Wasted Food Stops With Us campaign, and
direct interested viewers to the campaign website for additional food waste prevention information and resources.
Hamilton County ReSource is interested in a cost-effective advertising strategy that reaches relevant local audiences and
maximizes the number of Hamilton County residents exposed to the campaign. While OTT/CTV advertising is the
primary focus, Contractors may also submit optional pricing for complementary digital and social media advertising
placements.
QUALIFICATIONS
Hamilton County ReSource is seeking proposals from professional advertising agencies, media buying firms, digital
marketing providers, and other qualified Contractors with experience planning, purchasing, managing, and evaluating
paid video advertising campaigns.
* Interested Contractors should demonstrate experience with one or more of the following:
* Planning and purchasing OTT/CTV advertising inventory.
* Targeting advertising to geographic markets, particularly local or regional audiences.
* Promoting existing video content through paid digital advertising.
* Developing cost-effective media plans for public education, community outreach, nonprofit, or public-sector
campaigns.
* Tracking and reporting campaign delivery, audience reach, video views, engagement, and other relevant
performance metrics.
Contractors should be able to explain their recommended advertising approach, identify the platforms or inventory
sources they would use, and provide transparent pricing and performance estimates.
SCOPE OF WORK
Hamilton County ReSource seeks a qualified Contractor to develop, place, manage, and report on a paid advertising
campaign featuring the existing Citrus Just Got Real video. Hamilton County ReSource owns the video and has all
necessary rights and permissions to authorize its use in OTT/CTV streaming and other digital advertising placements.
The Contractor shall provide the following services:
1. Media Strategy and Campaign Planning
* Recommend an advertising strategy designed to maximize awareness of the Wasted Food Stops With Us
campaign among residents of Hamilton County, Ohio.
* Identify appropriate OTT/CTV platforms, streaming services, inventory sources, or advertising networks for the
campaign.
* Recommend audience targeting strategies, including geographic targeting and other relevant audience
characteristics, where available and appropriate.
* Recommend campaign timing, flight duration, frequency, and budget allocation to maximize reach and cost-
effectiveness during the first quarter of 2027.
* Identify any minimum advertising budgets, platform requirements, creative specifications, or other restrictions
that may affect campaign implementation.
* Provide estimated campaign performance, including anticipated impressions, unique reach where available,
frequency, completed video views, and cost per thousand impressions (CPM), as applicable.
2. OTT/CTV Advertising Placement
* Place and manage paid advertising featuring the Citrus Just Got Real video through appropriate OTT/CTV
advertising channels.

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* Prioritize inventory that can reach viewers located within Hamilton County, Ohio, while minimizing impressions
delivered outside the target geographic area to the extent possible.
* Recommend appropriate video ad formats, including skippable or non-skippable placements where available
and suitable for the campaign.
* Provide guidance on video length, file format, resolution, aspect ratio, audio, captions, and any other creative
specifications required by the selected platforms.
* Coordinate with Hamilton County ReSource to obtain the existing video and any additional campaign assets
needed for placement.
* Monitor advertising delivery and make reasonable adjustments during the campaign to improve performance
within the approved budget.
3. Optional Digital and Social Media Advertising
Contractors may submit optional pricing for additional paid digital advertising channels that complement the primary
OTT/CTV campaign. Potential options may include:
* Paid social media video advertising, including Facebook, Instagram, YouTube, or other appropriate platforms.
* Online video advertising outside traditional OTT/CTV placements.
* Other digital advertising formats that can effectively promote the existing video and direct viewers to the
Wasted Food Stops With Us website.
4. Campaign Monitoring and Reporting
* Monitor campaign performance throughout the advertising period with regular updates
* Provide a campaign performance report at the conclusion of the project, including, as available:
Total advertising spend.
o
Total impressions delivered.
o
Estimated unique reach and average frequency.
o
Video starts and completed video views.
o
Video completion rate.
o
Clicks and click-through rate, where applicable.
o
CPM and cost per completed view, where available.
o
Geographic delivery or other available audience delivery data.
o
* Summarize campaign performance and provide recommendations for future promotion of the Wasted Food
Stops With Us campaign.
* Identify any limitations in platform reporting, geographic targeting, or audience measurement that may affect
interpretation of results.
BUDGET
The total budget for this project is between $20,000 to $30,000, inclusive of advertising media costs, campaign setup,
management, reporting, platform fees, and any other applicable charges. Contractors may include optional digital or
social media advertising in their proposed media plan, but the total proposed cost must remain within this budget.
PROPOSAL REQUIREMENTS
Interested Contractors shall submit a proposal that includes the following information:
1. Company Information and Experience
* Company name and contact information.
* Brief description of relevant experience with OTT/CTV, digital video, or social media advertising campaigns.
2. Proposed Advertising Plan
* Recommended advertising platforms and strategy, prioritizing OTT/CTV advertising.
* Proposed geographic targeting approach for Hamilton County, Ohio.
* Recommended campaign schedule and estimated reach, impressions, video views, and other relevant
performance metrics.

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* Any recommended complementary digital or social media advertising options.
3. Pricing and Reporting
* Itemized pricing that identifies media costs, management fees, and any additional charges.
* Estimated campaign performance, including CPM and video completion rates where available.
* Brief description of campaign monitoring, optimization, and final performance reporting.
* Any minimum spending requirements, assumptions, or additional costs.
The proposed campaign must not exceed the total budget of $30,000. Optional advertising channels must be priced
separately to allow Hamilton County ReSource to evaluate individual components of the proposed media plan.
EVALUATION AND SELECTION
Proposals will be reviewed and evaluated by Hamilton County ReSource based on the Contractor's ability to meet the
project objectives, the quality and effectiveness of the proposed advertising strategy, relevant experience, and overall
cost-effectiveness. Evaluation criteria may include, but are not limited to, the following:
* Relevant Experience and Qualifications: Demonstrated experience planning, purchasing, and managing OTT/CTV
and digital video advertising campaigns, particularly those targeting local or regional audiences.
* Proposed Advertising Strategy: The effectiveness and appropriateness of the proposed media plan, including
platform selection, geographic targeting, audience reach, campaign timing, and alignment with the goals of the
Wasted Food Stops With Us campaign.
* Cost-Effectiveness and Value: Overall proposed cost, transparency of pricing, anticipated impressions and reach,
CPM, video completion rates, and the expected value of the proposed advertising investment.
* Campaign Management and Reporting: Ability to monitor and optimize campaign performance, provide
meaningful performance data, and deliver a comprehensive final campaign report.
* Overall Responsiveness: Completeness of the proposal and the Contractor's ability to meet the requirements
and timeline outlined in this RFP.
Hamilton County ReSource reserves the right to request additional information or clarification from Contractors as
part of the evaluation process. ReSource also reserves the right to reject any or all proposals, waive informalities or
irregularities, and select the proposal determined to be in the best interest of Hamilton County. The lowest-priced
proposal will not necessarily be selected.
INSURANCE REQUIREMENTS
The Contractor agrees to procure and maintain for the duration of this contract the following insurance: insurance
against claims for injuries to persons or damages to property which may arise from or in connection with the vendor's
products or services as described in this contract (commercial general liability) and auto liability insurance. Further,
vendor agrees to procure and maintain for the duration of this contract worker's compensation and employer's liability
insurance. This cost of all insurance shall be borne by the vendor. Insurance shall be purchased from a company licensed
to provide insurance in Ohio. Insurance is to be placed with an insurer provided an A.M. Best rating of no less than A: VII.
Vendor shall purchase the following coverage and minimum limits:
* Commercial General Liability insurance policy with coverage contained in Insurance Services Office Occurrence
Form CG 00 01 or equivalent with limits of at least $1,000,000 per occurrence and $2,000,000 in the aggregate.
Coverage will include:
Additional insured endorsement
o
Blanket contractual liability
o
Broad form property damage
o
Severability of interests
o
Joint venture as named insured (if applicable)
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* If vendor uses vehicles in performance of this contract, business auto liability insurance of at least $1,000,000,
combined single limit, on all non-owned and hired automobiles.
* Professional Liability (Errors & Omissions) insurance with limits of at least $1,000,000 per claim.
* Workers Compensation insurance and Employer's Liability coverage of at least $100,000 per accident for bodily
injury or disease for individuals employed by the vendor.
Hamilton County Board of County Commissioners and its employees, officials, agents, and volunteers will be endorsed as
additional insureds on the commercial general, business auto, and employer liability policies.
Each insurance policy required by this clause shall be endorsed to state that coverage shall not be cancelled or materially
changed except after thirty (30) days' prior written notice given to: Risk Manager, Hamilton County, Room 607, 138 East
Court Street, Cincinnati, OH 45202.
Contractor shall furnish the Hamilton County Risk Manager with original certificates and amendatory endorsements
effecting coverage required by this clause. All certificates and endorsements are to be received by Hamilton County
before contract commences. Hamilton County reserves the right at any time to require complete, certified copies of all
required insurance policies, including endorsements affecting the coverage required by these specifications.
Maintenance of the proper insurance for the duration of the contract is a material element of the contract. Material
changes in the required coverage or cancellation of the coverage shall constitute a material breach of the contract.
If any or all of the work or services contemplated by this Contract is sublet, the Contractor will ensure that any and all
subcontractors comply with all insurance requirements contained therein. Sublet arrangements must be disclosed and
approved by the County prior to any of the work being performed through any sublet arrangement.