Enrollment Marketing

Location: Maryland
Posted: May 22, 2025
Due: Jun 12, 2025
Agency: State Government of Maryland
Type of Government: State & Local
Category:
  • R - Professional, Administrative and Management Support Services
Solicitation No: BPM051398
Publication URL: To access bid details, please log in.
ID: BPM051398
Title: Enrollment Marketing
Status: Open
Due / Close Date: 6/12/2025
Publish Date: 5/22/2025 6:54:58 PM
Main Category: Sales or marketing programs
Solicitation Type: RFP: Double Envelope Proposal
Issuing Agency: Saint Mary's College of Maryland

Solicitation Summary
Title
Enrollment Marketing
ID
BPM051398
Alternate ID
Lot #
1
Round #
1
Status
Open
Due / Close Date (EST)
Jun 12 2025 5:00PM
Due / Close Date (EST)
Jun 12 2025 5:00PM
Solicitation Type
RFP: Double Envelope Proposal
Main Category
Marketing plans
Issuing Agency
Saint Mary's College of Maryland
Procurement Officer / Buyer
Darry GREEN
See All
Email
dlgreen@smcm.edu
Solicitation Summary
  1. The College seeks multi-year contract with an experienced contractor with higher education enrollment marketing experience. The contractor shall provide strategic services that build on the College’s brand and awareness in the marketplace, including its programs and value, as part of a recruitment search and enrollment strategy that increases the number of inquiries and applications from qualified applicants to successfully meet new student enrollment and revenue goals each year.
Additional Instructions

No Pre-bid/Proposal Conference will be held for this RFP.

Project Cost Class
D - $1,000,000 to $2,500,000
Pre-Bid Conference Information
Pre-Bid Conference Date (EST)
Pre-Bid Conference Details
Small Business Reserve Designation
No

Procurement Program Participation Goals

VSBE Participation (%)
MBE Participation (%)
African American MBE Participation (%)
Asian American MBE Participation (%)
Hispanic American MBE Participation (%)
Women-Owned MBE Participation (%)
DBE Participation (%)
SBE Participation (%)
Socio Economic Participation Criteria
Attachments
RFx Documents for Enrollment Marketing (BPM051398) - Lot : 1 / Round : 1
Title Type Att. Last Modified on UTC-4 Creation Date UTC-4 Validity End Date
Enrollment Marketing RFP No. SMC-26-51398 Specification Document (Approved) 5/22/2025 6:50:03 PM 5/22/2025 6:50:03 PM
1 Result(s)
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Bid Due: 7/01/2030

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