Digital Marketing (EDWOSB)
| Location: | California |
|---|---|
| Posted: | May 8, 2026 |
| Due: | May 20, 2026 |
| Agency: | DEPT OF DEFENSE |
| Type of Government: | Federal |
| Category: |
|
| Solicitation No: | W912LA26QA010 |
| Publication URL: | To access bid details, please log in. |
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- Contract Opportunity Type: Combined Synopsis/Solicitation (Updated)
- Updated Published Date: May 08, 2026 10:18 am PDT
- Original Published Date: May 07, 2026 08:09 pm PDT
- Updated Date Offers Due: May 20, 2026 04:00 pm PDT
- Original Date Offers Due: May 20, 2026 04:00 pm PDT
- Inactive Policy: 15 days after date offers due
- Updated Inactive Date: Jun 04, 2026
- Original Inactive Date: Jun 04, 2026
-
Initiative:
- None
- Original Set Aside: SBA Certified Women-Owned Small Business (WOSB) Program Set-Aside (FAR 19.15)
- Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
-
NAICS Code:
- 541810 - Advertising Agencies
-
Place of Performance:
Roseville , CAUSA
!!!Due to system limitation with adding the NAICS 541810, this requirement will be set aside for EDWOSB as documented on the SF 1449!!!
Provide a comprehensive marketing package to the California Army National Guard (CAARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff.
CAARNG’s RRB Marketing mission is to promote the CAARNG to gain interest and attention of prospective recruits. The CAARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The CAARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help CAARNG achieve recruitment and retention goals.
- KO FOR CAARNG CAMP ROBERTS 953 MONTANA STREET
- SAN MIGUEL , CA 93451-5000
- USA
- Kaipo Kim
- kaipo.h.kim.civ@army.mil
- Phone Number 8088619563
- May 08, 2026 10:18 am PDTCombined Synopsis/Solicitation (Updated)
- May 07, 2026 08:09 pm PDT Combined Synopsis/Solicitation (Original)
Related Document
| Jul 1, 2026 | [Award Notice (Original)] Digital Marketing (EDWOSB) |
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