Social Media Management, Website Maintenance, and Content Creation Services
| Location: | North Carolina |
|---|---|
| Posted: | Nov 19, 2025 |
| Due: | Dec 31, 2025 |
| Agency: | Town of Carrboro |
| Type of Government: | State & Local |
| Category: |
|
| Publication URL: | To access bid details, please log in. |
| Bid Title: |
Social Media Management, Website Maintenance, and Content Creation Services
|
| Category: | Bids, RFPs, and RFQs |
| Status: | Open |
|
Attachment Preview
Social Media Management, Website
Maintenance, and Content Creation
Services
Request for Proposals (RFP)
Issued by: Carrboro Tourism Development Authority, Carrboro, North Carolina
Issue Date: November 19, 2025
Due Date: 3:00pm, December 31, 2025
1. Introduction and Background
The Carrboro Tourism Development Authority (hereafter “Authority”) invites proposals from
qualified vendors to provide comprehensive digital communications services, including
social media management, website maintenance, and content creation (marketed as Visit
Carrboro).
The Authority is a component of the Town of Carrboro, North Carolina (hereafter “Town”)
and is staffed and advised by Town personnel. The selected vendor will be expected to
deliver services that reflect industry best practices, foster engagement, and maintain
technical excellence.
Current platforms include:
• Social Media: Instagram and Facebook
• Website: WordPress CMS (www.VisitCarrboro.com) (hosting provided by third-party;
vendor responsible for updates, security, and content management)
1A. Project Goals and Success Metrics
The goals of this project are to:
• Increase awareness of Carrboro as a tourism destination.
• Grow website and social media engagement and reach.
• Ensure the Authority’s website remains secure, accessible, and up to date.
• Provide inclusive, engaging content that reflects the diversity and vibrancy of the
community.
1B. Mission Alignment
The Authority’s mission is to promote travel and tourism in Carrboro by investing
occupancy tax revenues in projects, events, and initiatives that attract visitors and enhance
the town’s tourism infrastructure.
The selected vendor’s work under this contract must directly support this mission by:
• Creating and distributing content that highlights Carrboro’s unique cultural, artistic,
and community assets.
• Showcasing local businesses, events, and attractions that draw visitors from
outside the community – preferably from over an hour away.
• Ensuring that all digital communications reflect Carrboro’s values of inclusivity,
creativity, and community pride.
• Collaborating with Authority board members, Town staff, and stakeholders to align
messaging with broader tourism development strategies.
• Measuring and reporting on outcomes that demonstrate increased visibility,
engagement, and visitor interest.
2. Scope of Work
The selected vendor will provide the following services in close collaboration with Town
staff and stakeholders:
A. Social Media Management
• Develop and maintain a content calendar for Instagram and Facebook in
coordination with Town staff.
• Create, schedule, and publish posts that highlight tourism, local businesses, and
events.
• Provide limited photography, videography, and graphic design services as needed.
• Collaborate with Town staff and stakeholders to ensure messaging is accurate,
inclusive, and reflective of community values.
• Monitor engagement, respond to comments/messages, and provide monthly
analytics reports.
• Recommend strategies to grow audience reach and engagement.
B. Website Maintenance and Content
• Maintain WordPress CMS, including security patches, plugin/theme updates, and
compliance with best practices.
• Post new content (articles, event updates, business spotlights, etc.) in a timely
manner, coordinating with Town staff for approvals and input.
• Ensure website accessibility, mobile responsiveness, and SEO optimization.
• Provide quarterly recommendations for improvements in usability and performance.
C. Content Creation
• Develop engaging copy, graphics, and multimedia content tailored to target
audiences.
• Align content with the Authority’s brand identity and tourism goals, incorporating
feedback from Authority board members, Town staff, and stakeholders.
• Ensure all content is inclusive, accurate, and visually appealing.
• Leverage Town-owned videos, photos, and graphic collateral to maximize efficiency
and brand consistency.
D. Reporting and Meetings
• Provide monthly performance reports summarizing social media analytics, website
traffic, and content updates.
• Conduct quarterly review meetings with Authority board members and Town staff to
evaluate progress, adjust strategies, and ensure alignment with community
priorities.
E. Optional Services / Innovation
• Vendors may propose optional add-on services such as influencer partnerships,
paid advertising campaigns, or emerging platform strategies (e.g., TikTok). These
services will be considered separately and are not required for award.
F. Sustainability and Community Impact
• Vendors are encouraged to describe how their work will support sustainability goals
(e.g., eco-friendly travel, social impact travel) and local economic impact (e.g.,
subcontracting with local creatives).
3. Performance Standards
The vendor will be expected to meet the following minimum performance standards,
consistent with generally accepted best practices:
Social Media
• Posting Frequency: Minimum of 3–5+ posts per week per platform depending on
community activity.
• Stories/Short-Form Content: At least 2 per week.
• Engagement: Respond to public comments/messages within 48 hours.
• Reporting: Monthly analytics report including reach, engagement, and growth
metrics.
Website
• Security/Software Updates: Applied within 7 days of release (critical security
updates within 48 hours).
• Content Updates: Posted within 5 business days of Authority board members or
Town staff request.
• Accessibility/SEO: Quarterly review and recommendations.
• Issue Resolution: Uptime monitoring and resolution within 24 hours of notification.
4. Proposal Requirements
Proposals should not exceed 14-pages in total except section dividers, and should not
include promotional flyers, pamphlets, or other materials. A signed cover letter not
exceeding one page and from a principal of the enterprise should accompany the proposal.
Proposals must be provided in a digital PDF format (hard copies of the proposals may be
provided by mail but are not required) and emailed to EconDev@CarrboroNC.gov by
3:00pm on December 31, 2025.
Proposals must be organized using the following section headings. Each section should
address the corresponding requirements in detail:
• Company Profile and Relevant Experience
Provide a description of your company, including history, size, areas of expertise, and
relevant experience delivering similar services. Highlight any experience with tourism or
local government clients.
• Examples of Past Work
Include samples of previous projects, campaigns, or websites that demonstrate your
ability to deliver high-quality social media management, website maintenance, and
content creation. Provide links where possible.
This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.
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