START On-Demand Microtransit Services

Location:	Wyoming
Posted:	Apr 23, 2026
Due:	May 1, 2026
Agency:	Town of Jackson
Type of Government:	State & Local
Category:	G - Social Services R - Professional, Administrative and Management Support Services
Solicitation No:	START RFP 26-16
Publication URL:	To access bid details, please log in.

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START | On-Demand Microtransit RFP | Jackson, WY

SOUTHERN TETON AREA RAPID TRANSIT

Request for Proposals

START RFP 26-16

On-Demand Microtransit Services

Town of Jackson, Wyoming

KEY DATES

RFP Posted

Questions Due

Answers Posted

Proposals Due

March 27, 2026

April 7, 2026, 2:00 PM MST

April 13, 2026

April 27, 2026, 2:00 PM MST

SUBMISSION DETAILS

Submit To

Address

Delivery

Download RFP

Questions To

Michael Toronto, Transit Director

Town of Jackson, WY / P.O. Box 1687 / 150 Pearl Avenue / Jackson, WY

83001

Sealed envelope by FedEx, UPS, or hand delivery only

http://townofjackson.com/Bids.aspx

Tate Coleman, tcoleman@jacksonwy.gov

Ann McClure, amcclure@jacksonwy.gov

START and the Town of Jackson reserve the right to reject any or all proposals, in whole or part, and to

waive any informalities.

Town of Jackson, Wyoming

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START | On-Demand Microtransit RFP | Jackson, WY

1. Introduction

The Southern Teton Area Rapid Transit system ("START") is soliciting proposals from qualified

firms to continue and expand its existing on-demand microtransit service within the Town of

Jackson, Wyoming.

1.1 About Jackson and START

Jackson is a 2.95-square-mile resort community in Teton County with a year-round population

of approximately 11,000 (county: 23,000) and over 4 million annual visitors. The Town is

surrounded by Grand Teton and Yellowstone National Parks, the Bridger-Teton National Forest,

and the National Elk Refuge.

START has provided public transit since 1987, beginning with skier shuttle service to Teton

Village. Today the system serves residents, workers, school-age children, and visitors with

fixed-route and paratransit service year-round. START also operates weekday commuter

routes from Star Valley, WY and Teton Valley, ID.

Despite this coverage, Jackson has a high rate of single-occupancy vehicle travel. START

currently operates a 15-minute-headway Town Shuttle and an on-demand microtransit service

("START On Demand") serving the core Downtown zone, with scheduled service to the Jackson

Branch Library and Albertson's at designated times of day. This RFP seeks a qualified operator

to continue and grow this existing service, with the potential to provide service to additional

locations within the Town as determined by START.

1.2 Current Service

The existing START On Demand service provides on-demand microtransit within the core

Downtown zone and time-of-day service to the Teton County Library (Jackson branch) and

Albertson's. The service area is shown in Exhibit 1. The selected Proposer will be expected to

maintain continuity of this existing service while working with START to optimize and

potentially expand it.

Service expansion. START may direct the selected Proposer to extend service to additional

locations within the Town limits as well as the South Park area over the contract period (see

Exhibit 1). Proposals should describe how the Proposer would plan for, implement, and price

incremental service-area expansions on a per-hour or per-zone basis.

1.3 Project Goals

START seeks a private-sector partner to:

1. Continue and optimize the existing on-demand microtransit service in the core

Downtown zone and to the Library and Albertson's, using real-time routing to provide

efficient shared rides for residents and visitors;

2. Maintain or exceed the current On Demand service level of 170,682 annual trips, with a

target of 200,000 trips within one year and growth each year after;

Town of Jackson, Wyoming

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START | On-Demand Microtransit RFP | Jackson, WY

3. Complement (not cannibalize) START's fixed-route network by implementing

mode-preference logic that connects riders to fixed routes where practical;

4. Plan for and be prepared to extend service to additional areas within the Town as

directed by START; and

5. Support the Jackson/Teton County Integrated Transportation Plan by building a

foundation for county-wide multimodal mobility.

1.4 Community Objectives

● Give residents a reliable alternative to driving for daily trips to work, shopping, schools,

and services.

● Provide visitors with an affordable, convenient way to reach points of interest within

Town without a personal vehicle.

1.5 Definition

In this context, "Demand Responsive Transit" (DRT) means IT-enabled multi-passenger

transportation services that serve passengers using dynamically generated routing, and may

expect passengers to make their way to and from common pick-up or drop-off points. Vehicles

may include, but are not limited to, large sport utility vehicles, vans, and shuttle buses.

Town of Jackson, Wyoming

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START | On-Demand Microtransit RFP | Jackson, WY

2. Service Requirements

The selected Proposer will continue to operate the existing pooled, on-demand rideshare

service and work with START to optimize and potentially expand it. The following

requirements define the minimum scope of service.

2.1 Service Area and Hours

● Core service area: the Downtown zone as defined in Exhibit 1, with scheduled service

to the Teton County Library and Albertson's at designated times of day (see Exhibit 1 for

current time-of-day schedule).

● Expansion areas: START may direct the Proposer to extend service to additional

locations within County limits during the contract period, including but not limited to

the South Park Loop area and other zones identified in Exhibit 1. Potential expansion

areas are shown on the Exhibit 1 map. Proposals must include a unit cost and lead time

for adding service zones or hours.

● Hours of operation: 6:00 a.m. to midnight daily. Final hours to be confirmed with the

selected Proposer.

● Target Level of Service (LOS): maximum 15-minute median wait time throughout

operating hours.

2.2 Booking and Customer Interface

1. Provide a smartphone app compatible with the last three major versions of iOS and

Android. The app is the primary booking tool and must be updated as new OS versions

are released.

2. Allow customers to reserve, modify, and cancel trips in advance through the app.

3. Provide a call center or equivalent phone-based booking option for riders without

smartphones. Proposals that include this capability will receive up to 2 additional points

(on the 1–5 scale) in the Technology and Platform evaluation category.

4. Provide automated ride-status notifications (call, text, or push) including: a reminder

when the vehicle is 5 minutes away, notification upon arrival, and follow-up for missed

pickups.

5. Provide a pre-booking option (24 hours to 7 days in advance) for seniors and ADA-eligible

riders, with guaranteed capacity. Pre-booked ADA trips are exempt from the pooling

requirements below and should be reported separately.

2.3 Dispatch and Routing Platform

START will place higher value on proposals that deploy a centralized, fully automated

platform capable of:

1. Receiving and processing all trip requests from the app and call center (if offered);

2. Validating each origin-destination pair against the service area and, for trips near a fixed

route (within 0.15 mile), redirecting riders to the nearest stop;

Town of Jackson, Wyoming

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START | On-Demand Microtransit RFP | Jackson, WY

3. Identifying WAV requests and including additional buffer time for wheelchair/ADA

loading and unloading;

4. Dispatching the nearest suitable vehicle on the most efficient route while maintaining

the agreed LOS for all passengers aboard;

5. Routing around road closures, construction, and restricted areas;

6. Maximizing ride-pooling to minimize vehicle miles traveled and maximize occupancy;

7. Providing real-time ETA and vehicle-approach direction to the customer;

8. Integrating with the Transit trip-planning app and generating/maintaining a GTFS-Flex

feed. The Proposer must be integrated via SDK or API with the Transit Royale App, or

demonstrate the ability to complete equivalent integration within 60 days of contract

award;

9. Providing a post-trip interface for customer ratings, trip-purpose surveys, and

mode-shift questions; and

10.Exposing trip data to START via API, FTP, or equivalent.

2.4 Fixed-Route Integration

The service must complement, not duplicate, START's fixed-route network. Specific

requirements:

● Implement mode-preference logic that prioritizes connections to fixed routes where

practical.

● Support timed arrivals at Miller Park at least 2 minutes before each quarter-hour (:00,

:15, :30, :45) to connect with Teton Village and Town Shuttle departures. Target: 4

pooled rides per vehicle per departure. (4 is a goal, not a binding minimum. Explain in

your proposal if you would target more or fewer.)

2.5 Accessibility

● All vehicles must be fully ADA-accessible, meeting or exceeding minimum federal

requirements to ensure equal access to all service features and scheduling options.

● Develop and administer an ADA-compliant rider suspension policy for excessive no-shows

or late cancellations. START must approve this policy before implementation.

2.6 Gratuities

No form of tipping may be solicited, accepted, or referenced in any service material, app

interface, or vehicle signage.

Town of Jackson, Wyoming

Page 5

This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

Bid Number:	START RFP 26-16
Bid Title:	START On-Demand Microtransit Services
Category:	Bid Opportunities
Status:	Open