RFP-South Carolina Opioid Recovery Fund (SCORF)

City of Forest Acres
Forest Acres Police Department
Request for Proposals (RFP)
South Carolina Opioid Recovery Fund (SCORF)
Public Education, Prevention, and Awareness Marketing
Campaign
Total Available Budget: $42,500
Campaign Duration: One year beginning March 1
RFP Issue Date: January 28, 2026
Proposal Due Date: February 28, 2026
Anticipated Award Date: March 6, 2026
Submission Contact
Lynnsey Baker
Director of Communications
Forest Acres Police Department
lbaker@forestacres.net
Funded through the South Carolina Opioid Recovery Fund (SCORF) | City of Forest Acres | Forest Acres Police Department

1. Introduction and Background
The Forest Acres Police Department (FAPD) is seeking proposals from qualified marketing and communications
firms to design and implement a comprehensive opioid and substance misuse prevention and awareness
campaign funded through the South Carolina Opioid Recovery Fund (SCORF). This campaign will focus on
high-visibility messaging and targeted outreach within the Forest Acres community, particularly near schools,
residential areas, and public recreation spaces.
2. Purpose and Objectives
This project is funded through SCORF and must comply with all applicable allowability and reporting
requirements. The campaign shall align with SCORF Category 1: Prevention, Education, and Awareness and
utilize non-stigmatizing, trauma-informed public health messaging. The campaign will increase awareness of
prevention, treatment, and recovery resources and direct residents to credible state and federal information
sources.
3. Scope of Work
A. Campaign Branding and Creative Development
Develop a campaign name, visual identity, messaging framework, and creative assets suitable for outdoor and
digital use.
B. Outdoor Advertising
Design and place messaging on one (1) billboard located on Forest Drive near the City entry from I-77.
C. Targeted Digital Advertising
Deploy geofenced digital ads targeting Crayton Middle School, A.C. Flora High School, Trenholm Park, and
apartments in the Covenant Crossing area.
D. Campaign Landing Page
Design a mobile-responsive landing page linking to credible state and federal drug prevention, treatment, and
recovery resources.
E. Metrics and Evaluation
Provide campaign metrics including impressions, reach, engagement, click-through rates, and landing page
analytics suitable for SCORF reporting.
4. Budget
The total available budget for this project is $42,500 and must include all creative development, media
placement, digital advertising, web development, analytics, and project management costs.
5. Project Timeline
The campaign shall run for one (1) year beginning March 1. Proposals should include a timeline for campaign
development, launch, optimization, reporting, and final evaluation.
6. Vendor Qualifications
Vendors should demonstrate experience with public-sector or public-health marketing campaigns, outdoor and
digital media placement, and performance measurement.
7. Proposal Submission Requirements
Funded through the South Carolina Opioid Recovery Fund (SCORF) | City of Forest Acres | Forest Acres Police Department

Proposals must include a cover letter, firm overview, approach and methodology, relevant experience, proposed
timeline, detailed budget, and metrics strategy.
8. Terms and Conditions
FAPD reserves the right to reject any or all proposals. All work must comply with SCORF guidance and
applicable federal, state, and local regulations.
Funded through the South Carolina Opioid Recovery Fund (SCORF) | City of Forest Acres | Forest Acres Police Department