FY27 Digital Marketing Strategies

Location:	Illinois
Posted:	Feb 2, 2026
Due:	Feb 12, 2026
Agency:	Peoria International Airport
Type of Government:	State & Local
Category:	76 - Books, Maps, and Other Publications 99 - Miscellaneous
Publication URL:	To access bid details, please log in.

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REQUEST FOR PROPOSALS

FOR

DIGITAL MARKETING

STRATEGITES

Issued by Metropolitan Airport Authority of Peoria

6100 W. Everett Dirksen Parkway, Peoria, IL 61607

Phone (309) 697-8272, Ext. 100

Sealed proposals will be received at the airport’s main office or via

email at cbsloan@flypia.com until NOON, CST, February 12, 2026.

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TABLE OF CONTENTS

Legal Notice………………………………………………..3

General Information……………………………………4

Scope of Work/Statement of Purpose…………5

General Instructions to Bidders……………………7

SIGNATURE SHEET*…………………………………….10

*This form must be included within your proposal.

The Metropolitan Airport Authority of Peoria (MAAP) reserves the right to accept or reject

any and all proposals and to accept the proposals determined to be in its best interest.

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LEGAL NOTICE

REQUEST FOR PROPOSAL

MAAP is currently accepting proposals

for the following goods or services:

Digital Marketing Strategies

Proposals will be received until:

NOON, CST, February 12, 2026

At the following location or via email:

MAAP office

Gen. Wayne A. Downing Peoria International Airport

Second Floor, Administrative Offices

6100 W. Everett McKinley Dirksen Parkway

Peoria, IL 61607

cbsloan@flypia.com

** MAAP bears no responsibility for emailed proposals that are not

received.

Emailed proposals with attachments greater than 10MB may not be received

and no error message will be generated.

All questions must be submitted in writing to: cbsloan@flypia.com

RFP documents may be obtained by emailing: cbsloan@flypia.com

MAAP reserves the right to accept or reject any and all proposals

determined to be in its best interest.

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GENERAL INFORMATION

The “Digital Marketing Strategy RFP” is now a stand-alone RFP, running the entire Fiscal

Year, March 1, 2026 – February 28, 2027.

Digital Marketing Strategy RFP includes: Search Engine Marketing, Online Video,

Targeted and Retargeted Display Ads, Connected and Streaming Video, Social Media,

and other General, Overarching, Online Media Strategies including ai.

The “Traditional Advertising RFP” will run for 6 months, March 1, 2026 – August 30,

2026, then rebid every 6 months. MAAP considers traditional advertising: Regional

Radio, TV, Billboards, Print and any online products that accompany the agencies.

i.e. Banner ad on XYZZ Radio Home Page.

An Agency must submit their information accordingly to be considered for either RFP.

Submitting 1 RFP does NOT automatically submit you for BOTH. These are considered

SEPARATE RFPs, and should be treated as such when you are submitting your proposals.

INTRODUCTION

MAAP is currently accepting proposals from qualified vendors to provide digital

marketing strategies as described in this document for their FY2027 (March 1, 2026 –

February 28, 2027).

RFP INFORMATION

Sealed proposals will be accepted by MAAP until NOON, CST, on Thursday, February 12,

2026. RFPs shall be submitted in a sealed envelope or package with the RFP name and

date marked on the outside or submitted via email in the format of a PDF to

cbsloan@flypia.com. Proposals received after the stated date/time will not be considered.

These are minimum specifications. MAAP reserves the right to waive technicalities

and accept the proposal that best suits its needs.

AWARD of RFP

The RFP will be awarded to the lowest responsive and responsible bidder that best fits

MAAP’s advertising needs, based on the given requirements. MAAP reserves the right

to award to multiple vendors.

QUESTIONS

All questions regarding the RFP must be submitted in writing to cbsloan@flypia.com.

Vendors may not contact any other MAAP staff or MAAP board member with inquiries

regarding this bid.

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SCOPE OF WORK/STATEMENT OF PURPOSE:

The purpose of this Request for Proposal (RFP) is to solicit proposals from a

qualified agency to lead a digital marketing campaign. This agency should have

knowledge of Central Illinois audiences and experience with the travel and/or

aviation industry.

Background: The Metropolitan Airport Authority of Peoria oversees both the Gen.

Wayne A. Downing Peoria International Airport (PIA) and the Mount Hawley

Auxiliary Airport (3MY). PIA currently has numerous nonstop destinations, and

offers convenient connectivity to major hubs.

Overview: MAAP has approved up to $140,000 for digital marketing strategies

for PIA from March 1, 2026 through February 28, 2027.

MAAP will determine the best agency to achieve their digital marketing goals. The

intent of this RFP is to identify the most responsive and responsible companies

capable of finite targeting, maximizing engagement, boosting impressions, and

providing the best reach and return for our spend within our targeted Central

Illinois market.

Scope of Services: The successful vendor(s) shall provide the following:

• Develop and implement a year-round digital marketing strategy for PIA that

conveys the airport to specific and diverse audiences.

• MAAP also prefers to use a broad range of methods, therefore, proposals

that include several levels of pricing are typically preferred.

• Specific pricing – i.e. SEM, Digital Display (Including Retargeting), Online

Video (YouTube, OTT, etc), Social Media (Facebook, Instagram), Streaming,

Etc. – for strategy implementation. Rate cards are appreciated.

• Most current reach/coverage area for each strategy

• Any design or other fees should be listed separate, but included in proposal

• Chosen vendor(s) will need to provide a monthly invoice and monthly proof

of performance (POP)/ analytics. These can be submitted via email.

Selection process: MAAP staff will shortlist proposals and may ask for additional

information and references before awarding contract(s). Contracts should be agreed

upon and signed before any campaign begins to run, unless otherwise noted.

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This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.