BRAND PERCEPTION AND TRAVELER INSIGHT STUDY
| Location: | Texas |
|---|---|
| Posted: | Jun 1, 2025 |
| Due: | Jun 20, 2025 |
| Agency: | City of Frisco |
| Type of Government: | State & Local |
| Category: |
|
| Solicitation No: | 2505-088 |
| Publication URL: | To access bid details, please log in. |
Project Description: Visit Frisco invites qualified research firms or consultants to submit proposals to conduct a comprehensive Brand Perception and Traveler Insight Study. This research will focus on understanding how leisure travelers perceive our destination, their awareness levels, knowledge gaps, motivators and deterrents to visitation, and our positioning relative to neighboring North Texas destinations.
This study is intended to inform future marketing, branding, and messaging strategies.
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