RFP# 92215 - Digital Media - Creative Production, Testing, & Optimization Services
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Maryland |
| Posted: |
Oct 2, 2025 |
| Due: |
Oct 23, 2025 |
| Agency: |
State Government of Maryland |
| Type of Government: |
State & Local |
| Category: |
- D - Automatic Data Processing and Telecommunication Services
- R - Professional, Administrative and Management Support Services
- T - Photographic, Mapping, Printing, and Publications Services
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| Solicitation No: |
BPM053455 |
| Publication URL: |
To access bid details, please log in. |
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ID:
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BPM053455
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Title:
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RFP# 92215 - Digital Media - Creative Production, Testing, & Optimization Services
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Status:
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Open
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Due / Close Date:
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10/23/2025
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Publish Date:
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10/2/2025 3:39:09 PM
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Main Category:
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Marketing technology service
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Solicitation Type:
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Public Notice
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Issuing Agency:
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University of Maryland Global Campus
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Title
RFP# 92215 - Digital Media - Creative Production, Testing, & Optimization Services
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Main Category
Marketing technology service
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Issuing Agency
University of Maryland Global Campus
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Procurement Officer / Buyer
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Solicitation Summary
The University of Maryland Global Campus is seeking proposals from qualified and experienced vendors to support digital media creative development, implementation, performance testing, and optimization of assets. The vendor must have an understanding of best practices and trends of social media and digital platforms, capabilities to conceptualize and execute creative asset development at scale, an understanding of performance metrics and indicators and analytic capabilities to structure and develop optimal testing planning, optimization and solutions based on the University’s objectives. Creative strategy and production for all digital and social media platforms (current or future) should be considered applicable, including, but not limited to, Meta, Google Demand Gen, DV360, LinkedIn, TikTok, Performance Max, paid search, etc.
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Additional Instructions
Technical Proposals are due no later than 11:00 AM ET on October 23, 2025. Please read the directions carefully for electronic submissions to Bid Locker. Firms must be registered to Bid Locker prior to uploading Proposals.
All questions and inquiries regarding Solicitation 92215 must be directed to the Issuing Office,
lisa.dillard@umgc.edu
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eric.pfister@umgc.edu
, no later than 11:00 AM ET on October 9, 2025. Please read the document carefully prior to submitting questions. Answers will be addressed in an addendum, and will be sent to all other Offerors, but without identification of the Inquirer.
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Pre-Bid Conference Details
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Socio Economic Participation Criteria
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RFx Documents for RFP# 92215 - Digital Media - Creative Production, Testing, & Optimization Services (BPM053455) - Lot : 1 / Round : 1
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Title
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Type
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Att.
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Last Modified on UTC-4
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Creation Date UTC-4
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Validity End Date
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RFP# 92215 - Digital Media
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Attachments & Appendixes (Approved)
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10/2/2025 3:38:17 PM
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10/2/2025 3:38:17 PM
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