P26/10082L Marketing and Advertising Services Addendum 1

Notice of Request for Qualifications (RFQ)
RFQ No. P26/10082L
Marketing and Advertising Services
Pima County Community College District ("College") is seeking Statements of Qualifications from
experienced Vendors (firms and/or individuals) willing to provide Marketing and Advertising Services
for PCCs Marketing Department. The College's intent is to develop a Qualified Vendors List for these
services.
A single or multiple Service Agreements with an initial term of one-year and four (4) annual renewal
periods will be awarded to a qualified firm(s).
DUE IN and OPENS: The solicitation is open and continuous. Proposals for the Qualified Vendor List for
Marketing and Advertising Services for the College shall be accepted until October 30, 2026, at 3:00 PM
(MST). The Committee shall convene and review proposals on an as-needed basis as proposals are
submitted. Approved proposals will be added to the College's QVL List.
Proposal Packets must be electronically submitted by this deadline to the following location: EMAIL:
do-bids-proposals@pima.edu **ELECTRONIC SUBMITTALS REQUIRED**
Any Statement of Qualifications (SOQ) packet received after the DUE IN and OPENS date and time
listed above, or as amended by addendum will be returned and not considered.
QUESTIONS pertaining to this Request for Qualifications (RFQ) must be communicated in writing and be
received via email by August 25, 2026, at 3:00 PM (MST). Questions must be sent to the email address
below and should include the RFQ number and specified Procurement Analyst's name in the subject field
of the email. Question(s) should include a reference to the appropriate page and section number of the
RFQ.
Carole Quintana, Procurement Analyst
do-bids-proposals@pima.edu
ANSWERS to Questions submitted in writing and will be posted to the Pima Community College Website
and emailed to potential respondents by September 1, 2026, at 3:00 PM (MST.).
Copies of this solicitation, addenda, questions and answers, and any related documents are available on
the Pima Community College Website: https://pima.edu/administration/contracts-purchasing/index.html. It
is the responsibility of respondents to check the Website periodically for addenda and/or updates to the
solicitation and to obtain this information in a timely manner. Failure to include acknowledgement of all
addenda may be cause for rejection of the Proposal Statement of Qualifications (SOQ).
Accommodations for People with Disabilities. If the vendor or any of the vendor's employees
participating in this solicitation need, or have questions about the College's accommodations for people
with disabilities, please make arrangements with the specified College Buyer, via the email provided. Such
requests should be made as early as possible to allow time to arrange the accommodation(s).
Jennifer Moore, MBA, CPPB
Director, Procurement Services Department
Pima County Community College District
4905 East Broadway, Bldg. D 206
Tucson, Arizona 85709-1420
Publish: Daily Territorial, 8/21/2026, 8/24/2026, 8/25/2026, 8/26/2026, 9/2/2026, and 9/9/2026
1

Request for Qualifications No. P26-10082L
Title: Marketing and Advertising Services
Table of Contents
SECTION NO. CONTENT PAGE NO.
A Notice Page 1
B Table of Contents 2
1 Introduction...................................................... 3
Entity submittal Proposal
2 Background Information....................................... 4
3 Solicitation Terms and Conditions......................... 4
4 Instructions 6
SOQ Proposal Preparation
SOQ Proposal Submittal
5 Request for Qualification Selection Process............ 9
Overview of the Selection Process
Selection Evaluation Criteria
6 Contract Award and Execution 11
7 Required Submittal Forms.................................... 10
Tab 1: Cover Letter
Tab 2: Required Submittal Forms
Solicitation Certification Form
Exceptions Requested/Vendor Order Form
Confidential and/or Proprietary Declaration Form
Mandatory Certification Form
Appendix Form
Non-Collusion Affidavit Form
Anti-Lobbying Certification and Disclosure Form
8 Request for SOQ Proposal Forms........................... 19
Tab 3: SOQ Proposal Forms
1) Qualifications and Experience Form
2) Method and Approach Form
3) References Form
9 Service Agreement....................................... 25
Attachment A: Scope of Work
Attachment B: Compensation & Cost Schedule
Attachment C: Federal Acquisition Regulations
Attachment D: General Terms and Conditions
Attachment E: Federal Acquisition Regulations
10 Proposal Completion Checklist............................. 49
Page 2 of 49

Request for Qualifications No. P26-10082L
Title: Marketing and Advertising Services
Section 1| Introduction
Pima Community College is seeking marketing, advertising, creative, digital, and related services to
support enrollment growth and strengthen brand awareness across credit and non-credit programs.
Primary objectives include:
Increasing enrollment among traditional students (recent high school graduates)
Increasing enrollment among non-traditional students (including those seeking upskilling,
reskilling, or returning to education)
Increasing student retention, persistence, and re-enrollment among current and stop-out students
In order to drive awareness, engagement, enrollment, retention, and re-engagement throughout the
student lifecycle.
The selected vendor(s) will support the development and execution of integrated, audience-focused
marketing strategies across channels - including, but not limited to:
Group 1: Media Planning and Advertising
Media planning and buying, digital advertising, paid search, paid social, programmatic advertising,
traditional advertising, media strategy, campaign optimization and reporting
Group 2: Brand, Marketing Strategy, and Creative Services:
Brand strategy and positioning, marketing and campaign strategy, market and audience research, student
search, enrollment analysis, messaging and positioning, creative concept development, graphic design,
copywriting/content development, video production, photography
Group 3: Digital Experience:
Website strategy and development, Search Engine Optimization (SEO), landing page development,
marketing automation and CRM strategy, email marketing, analytics, conversion rate optimization
Vendors may submit responses to one, two or any combination of Groups. This Request for Qualification
will establish the Qualified Vendor List for use on an annual basis for the services defined by Group and
in accordance with the provisions, specifications, and instructions stated in this solicitation. The College
makes no guarantee that Vendors on the Qualified List will receive work. Each authorized Department
will schedule work under this contract on an as-needed, if needed basis, at which time Qualified Vendor
List providers will be asked for a project-specific scope of work, availability and pricing.
To ensure adequate contract coverage, multiple awards will be made for each Group (category of service).
The College will accept SOQ-Proposals from any and all firms and individuals with the demonstrated
ability to provide the proposed Group-category of services. Each respondent must indicate which group(s)
of service they are qualified and proposing to provide.
Entity Submitting Proposal. The terms "vendor," "offeror," "firm," "consultant," "company," or
"contractor" used in this RFQ or any subsequent documents or communications related to this RFQ are
interchangeable and mean the entity submitting a Proposal and seeking to enter into a contract for the
goods and/or services requested in this RFQ. NOTE: Statement of Qualifications (SOQ) and Proposal
are to be treated as synonymous, referring to the complete packet of forms required for submittal in
response to this RFQ.
Page 3 of 49

Request for Qualifications No. P26-10082L
Title: Marketing and Advertising Services
Section 2| Background Information
Based in Tucson, Arizona, Pima Community College is a comprehensive two-year public institution of
higher education serving learners and employers throughout Southern Arizona. For more than 30,000
students, majority-minority, per year, Pima College offers courses and 2-year associate degrees in a
variety of fields for transfer to a four-year university as well as degrees and certificates intended for direct
application in employment. The College also provides workforce training to individuals and employers, in
addition to adult basic education for individuals needing to complete a high school education so they can
progress successfully to college level work. The College has five main campuses along with several
learning centers, including one in Nogales, Arizona next to the border with Mexico.
Tucson regularly ranks among the poorest cities of its size in the U.S. At least 80,000 adults lack a high
school diploma. Nearly 50 percent of Tucson workers do not earn a family-sustaining wage.
Section 3| Solicitation Terms and Conditions
1. Inquiries/Questions. Only questions answered by a formal written addendum to the solicitation
will be binding. Firms may only submit written questions via e-mail as indicated on the Notice
page. Oral interpretations or clarifications will be without legal effect.
2. Addenda. Any change to the solicitation RFQ will be in the form of a numbered addendum issued
by the Procurement Department. Any addendum will be posted on the College's webpage listed
on the Cover page of this RFQ. Other than official numbered addenda issued by the department
of Procurement Services, oral or written advice or instructions made by any employees, officers,
contracted consultants or agents of the College in regard to this solicitation are not binding on the
College. The College will not be responsible for firms adjusting their offer based on oral or written
instructions.
3. Request for Proposal Opening. PROPOSALS are opened publicly by the department of
Procurement Services. The College is not responsible for the pre-opening of, late opening of, or
the failure to open, an offer not properly addressed or identified. No other information will be
released until time of award. Proposal results will not be given in response to telephone inquiries.
4. Proposal, General Provisions.
4.1. Offer and Acceptance. A response to the solicitation is an offer to contract with the College
based on the provisions contained in the solicitation. An authorized signature on the cover letter
accompanying the RFQ submittal and required documents will constitute an irrevocable offer to
sell the goods or services specified and accept the terms of the subsequent contract, which will
incorporate this solicitation.
4.2 Cost of Preparation of Proposal. Any and all costs associated with the preparation,
presentation, demonstration, or submission of responses to this Request for Proposal will be
entirely the responsibility of the contractor and does not commit Pima County Community College
District to pay or reimburse any costs in any manner. These costs may include but are not limited
to: time for interviewing or selecting any contractor(s) who responds, site visits, presentations,
return of proposal, proposal materials, reproductions, copyright infringements, and any other costs.
4.3. Accuracy. It is the responsibility of all firms to examine the entire RFQ solicitation documents
and seek clarification of any requirement that may not be clear and to check all responses for
accuracy before submitting an Offer in the form of a Proposal. Negligence in preparing an Offer
confers no right of withdrawal after due date and time. Firms are responsible for errors and
Page 4 of 49

Request for Qualifications No. P26-10082L
Title: Marketing and Advertising Services
omissions in their proposals/offers. Failure to include all requested information will have a negative
impact on the evaluation of the firm's proposal/offer and may result in rejection.
5. Deviation/Exceptions/Alternate Requests. Offerors that propose modifications or request
exceptions to the contract provisions must clearly identify the proposed deviations and any
proposed substitute language on the appropriate Required Submittal Form. These should be
identified and submitted with the RFQ response. Exceptions will be addressed during contract
negotiations. Deviations must reference the specific paragraph number(s) and adequately define
the alternate or exception submitted. If no exceptions are taken, the College will expect and require
complete compliance with the specifications and all conditions of the contract.
6. Effective period of proposals. In order to allow for an adequate time for evaluation, approval,
and award of a contract, the College requires a proposal in response to this RFQ to be valid and
irrevocable for ninety (90) days after the Opening Due Date and Time. Any firm who does not
agree to this condition must specifically communicate such disagreement in its response to the
College, along with any proposed alternatives as an exception. The College may accept or reject
such proposed alternatives without further notification or explanation.
7. Withdrawal. Proposals may be withdrawn until the date and time of the Opening. Proposals may
not be withdrawn for ninety (90) days after the Opening. OFFER AND ACCEPTANCE PERIOD:
In order to allow for an adequate evaluation, the College requires an offer submitted in the form of
a Proposal in response to this solicitation to be valid and irrevocable for ninety (90) days after the
solicitation Due Date and Time.
8. Acceptance or Rejection of Proposals. The College reserves the right to waive any formalities
and to reject any or all Proposals or any part(s) thereof, and/or to accept any Proposal or any part
thereof and/or to cancel the Request for Qualifications (RFQ). The College also reserves the right
to reject the Proposals of any firm who has previously failed to perform adequately in furnishing
materials, services or equipment to the College. The College reserves the right to negotiate any
and all provisions presented in the Proposal.
9. Waiver of Minor Imperfections. The College reserves the right to waive minor imperfections,
irregularities, technicalities, informalities, or apparent clerical mistakes in a Proposal.
10. Public Information. The College is obligated to abide by all public information laws. All vendor
information regarding the proposal may become public information. All copies and contents of any
proposal, attachment, and explanation submitted in response to this RFQ will become the property
of the College, except any materials that both the vendor and College agree to classify as
confidential, proprietary or trade secrets. These materials must be clearly marked by the vendor.
11. Confidential Proprietary Information. If the vendor includes in the proposal any information
deemed confidential, proprietary, or protected, such information must be clearly marked as to any
confidential/proprietary claim.
The College discourages the submission of such information considered to be protected and
undertakes to provide no more than reasonable efforts to protect the confidential/proprietary nature
of such information. The College, as a public entity, cannot and does not warrant that
confidential/proprietary information will not be disclosed. The College will have the right to use
any and all information included in the proposals submitted unless the firm expressly restricts the
information. The College, as a public entity subject to Arizona public records law.
Page 5 of 49

Request for Qualifications No. P26-10082L
Title: Marketing and Advertising Services
12. Right to Use College Name Denied. The firm is specifically denied the right of using in any form
or media the name of the College for public advertising unless express permission is granted in
writing by the College.
13. Cancellation. The College may cancel a solicitation in whole or in part if it is determined to be in
the best interest of the College.
14. Waiver of Damage Claim. Each firm, in submitting a proposal/offer, is deemed to have waived
any claims for damages by reason of the selection of another proposal/offer l and/or the rejection
of his/her proposal/offer.
15. Protests are filed with the Procurement Services Department Director, Pima County Community
College District (College), within ten (10) calendar days of the date that the Protester knows or
should have known the basis of the protest or the award date, whichever is earlier. Failure to
protest within the period shall be deemed a waiver of all rights to protest.
Section 4| Instructions
PROPOSAL PREPARATION. Before submitting a Proposal, each firm shall familiarize itself with the
entire RFQ, including the Scope of Work, sample Agreement for Services, College's insurance
requirements, and all laws, regulations and other factors affecting the firm's performance.
The firm is responsible for fully understanding the requirements of a subsequent contract and shall
otherwise satisfy itself as to the expense and difficulties accompanying the fulfillment of contract
requirements. The submission of a Proposal will constitute a representation of compliance by the firm.
There will be no subsequent financial adjustment for lack of such familiarization.
Proposals must conform to all requirements stated below. Disregarding these requirements may result in
disqualification of the Proposal.
A. The College is NOT accepting "hardcopy" solicitation responses via mail or drop-off at the District
Office. The College will only accept solicitation responses electronically via submission to the
following email address and must be received at do-bids-proposals@pima.edu by the original date
and time identified on the Cover page or as changed by the issuance of an Addendum.
B. All Proposal materials must be sent electronically and clearly marked in the subject line with the
Company Name, solicitation title, solicitation number, and calling for the attention of the assigned
Procurement Analyst.
C. It is the responsibility of the firm to ensure that Proposal(s) is received electronically by the Due
Date and Time stated on the Cover Page of this solicitation or as amended by a solicitation
Addendum.
D. The proposal packet must consist of one (1) original copy of the proposal in PDF format, clearly
marked "Original". The firm's Proposal packet must be one combined PDF document with all
required documentation. Do not submit your response as separate files.
E. Proposals must be typewritten on standard paper size (812 x 11 inches) and include page numbers.
F. The Proposal will incorporate the Forms provided in this RFQ solicitation. It is permissible to copy
these forms as required. The authorized person signing the Proposal will initial erasures,
interlineations or other modifications on the Proposal forms.
Page 6 of 49

Request for Qualifications No. P26-10082L
Title: Marketing and Advertising Services
G. Responses are to be provided on the Forms included in this solicitation. Responses must be clear
and thorough, but concise, and written in plain, easy to understand language. Responses must
follow the numbering format used in this RFQ. Supporting documents must be clearly titled and
reference the applicable form.
H. The Proposal should be organized in sections with Tabs as outlined below.
Tab 1: Cover Letter
All Proposal responses must include the following:
A. The cover letter submitted under the firm's name on the firm's letterhead
B. The cover letter should reference the College's RFQ number and title found within this solicitation.
C. The cover letter should be addressed to the assigned Procurement Analyst
D. The cover letter should express the firm's interest and serve as an executive summary of the
Proposal.
E. The cover letter should contain the signature and title of a person or an official of the firm who is
authorized to commit the firm to a potential contract with the College (include email address and
phone number).
F. The cover letter must also identify the primary contact for this Proposal with current contact
information: email address, phone number and office address.
G. The Proposal Table of Contents should be a maximum of two (2) pages (this item is not scored).
Tab 2: Required Submittal Forms
The PROPOSAL must include all Required Submittal Forms, which are provided in this solicitation.
Required submittal forms should be completed and signed by a person or an official authorized to commit
the firm to a contract with the College.
The Offer will complete each of the below six (6) Required Submittal Forms, and organize the forms in the
following order:
1. Solicitation Certification Form
2. Exceptions Requested/Vendor Order Form
3. Confidential and/or Proprietary Declaration Form
4. Mandatory Certifications Form
a. Conflict of Interest
b. Boycott of Israel
c. Legal Workers Eligibility Verification Requirement
d. Forced Labor
e. Conviction
5. Appendix Form
a. Litigation
b. Canceled, Debarred or Suspended
c. Prior Use
d. Cooperative Agreement
e. Subcontract, Third Party
6. Non-Collusion Affidavit Form
Page 7 of 49

Request for Qualifications No. P26-10082L
Title: Marketing and Advertising Services
7. Anti-Lobbying Certification
Tab 3: SOQ - Proposal Forms
The content of the Proposal (response to the evaluation criteria) must describe the firm's qualifications to
provide the Marketing services using the Proposal Forms contained herein.
This solicitation includes five (5) forms that will comprise the Proposal to be prepared by the Offeror. The
Offeror will complete the forms as per the guidance and questions contained therein. Each form included
in this RFQ solicitation, along with any supporting documentation, the Offeror will submit such Detailed
responses together with its original Proposal packet.
1. Qualifications and Experience form
2. Method of Approach form
3. References form
PROPOSAL SUBMITTAL: Proposal must conform to all requirements stated below. Disregarding these
requirements may have a negative impact on the evaluated score or result in the Offer (Proposal) being
determined non-responsive and therefore not eligible for award of contract.
1. All Proposal materials must be clearly marked with the Request for Qualifications (RFQ) title,
solicitation number, and the firm's name.
2. It is the responsibility of the firm to ensure that complete Proposal packet submittals are received
at do-bids-proposals@pima.edu by the Due Date and Time (deadline) stated on Cover Page of
this RFQ solicitation or as changed by a solicitation addendum.
3. The firm is responsible for delivery of their Proposal packet by the Due Date and Time (deadline)
notwithstanding any claims of error or failure to perform by email transmission.
4. No Proposal modifications may be submitted orally, or via telephone, facsimile, or telegraph.
5. Proposal Packet must be compiled in the following order:
Tab 1: Cover Letter
Tab 2: Required Submittal Forms
Tab 3: Proposal Forms
Section 5| RFQ Selection Process
A. Overview of the Selection Process
1. A qualified selection committee will evaluate and score responses based on the selection criteria
and relative weight of the selection criteria stated in this Request for Proposals.
2. Following the evaluation and ranking of Proposals, the College may, at its discretion, interview the
top ranking firms.
3. The College reserves the right to conduct interviews with some or all of the Offerors at any point
during the evaluation process. However, the College may determine that interviews are not
necessary. In the event interviews are conducted, information provided during the interview
process will be taken into consideration when evaluating the stated criteria.
Page 8 of 49

Request for Qualifications No. P26-10082L
Title: Marketing and Advertising Services
4. The College will award contracts to consultants,
based only on the scores resulting from the evaluation of the Proposals, and interviews (as deemed
necessary); followed by the successful negotiation of fair and reasonable fees schedules with the
highest ranked and most qualified consultants.
5. Additional Investigations: The College reserves the right to make such additional investigations as
it deems necessary to establish the competence and financial stability of any Offeror submitting a
Proposal.
B. Selection Evaluation Criteria
Proposals will be evaluated and rank ordered, by an evaluation committee. It is the responsibility of the
responding firm to provide CLEAR AND CONCISE information specifically addressing all of the Evaluation
Criteria.
A Selection Committee (SC) will evaluate Proposals and score based on the following Evaluation Criteria,
which are listed in descending order of importance:
Evaluation Criteria Point Value
A. Qualifications and Experience Pass/Fail
B. Method of Approach Pass/Fail
C. References Pass/Fail
Total Possible Points Must Pass All Criteria
C. Interviews/Demonstrations: Following the evaluation, scoring and ranking of the Proposals, the
College may, at its discretion, interview and/or request a demonstration of the top ranking firms.
Selected Offeror(s) may be required to make virtual oral and visual presentations or demonstrations at the
request of the College. The College will schedule the time and location for any presentation (which may
be virtually). Costs and equipment for such presentations are the responsibility of the Offeror.
D. Negotiations of Contract Terms and Compensation Fee Schedule: The College may enter into
negotiations with the Proposal(s) on the final list. The negotiations will include a request for compensation
fee schedules to determine fair and reasonable compensation; and consideration of any requested
exceptions taken by the Offeror to the Consultant Service Agreement terms.
Section 6| Contract Award and Execution
A. General
Upon execution of the contract, a copy of this RFQ will be attached to the contract and all conditions of
this RFQ will become conditions of the contract unless specific conditions of the RFQ are deleted by other
terms of the contract.
B. Financial Stability
Page 9 of 49

Request for Qualifications No. P26-10082L
Title: Marketing and Advertising Services
If requested, prior to contract negotiation and award, furnish appropriate documentation to substantiate
the financial stability of the firm to undertake the services required for this program.
Section 7| Required Submittal Forms
Consist of the following:
Tab 1: Cover Letter
Tab 2: Required Submittal Forms
Solicitation Certification Form
Exceptions Requested/Vendor Order Form
Confidential and/or Proprietary Declaration Form
Mandatory Certification Form
Appendix Form
Non-Collusion Affidavit Form
Anti-Lobbying Certification and Disclosure Form
Page 10 of 49