FB-25-012: Multimedia Rights Partnership FB-25-012 RFP Multimedia Rights Partnership FB-25-012...

Location:	Arkansas
Posted:	Sep 20, 2024
Due:	Oct 29, 2024
Agency:	University of Arkansas at Little Rock
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services
Solicitation No:	FB-25-012
Publication URL:	To access bid details, please log in.

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Procurement Services

University of Arkansas at Little Rock

2801 S. University Ave., Little Rock, AR 72204-1099 | (O)501.916.3144 | (F)501.916.3425

Solicitation Number:

Request For Proposal (RFP)

SOLICITATION INFORMATION

FB-25-012

Solicitation Issued: 9/19/2024

Description:

Multimedia Rights Partnership

SUBMISSION DEADLINE FOR RESPONSE

Bid Opening Date: October 29, 2024

Bid Opening Time: 2:00 PM CST

Per Arkansas Procurement Law and Bid Rules, it is the supplier’s responsibility to submit bids at the designated

location on or before the bid opening date and time. Bid submissions received after the designated bid opening

date and time may be rejected as untimely. Procurement Services shall return them to the supplier without

review. It is not necessary to return "no bids.”

Delivery

Address:

DELIVERY OF RESPONSE DOCUMENTS

University of Arkansas at Little Rock

Office of Procurement

University Services Building C100

2801 South University

Little Rock, AR 72204

Bid’s Outer

Packaging:

Suppliers are responsible for delivering their bid documents to the University of Arkansas at Little

Rock on or before the scheduled bid opening time. Postage service providers—USPS, UPS, and

FedEx—deliver mail to our offices based on our street address. Supplier assumes all risk for timely

and properly submitted deliveries.

Seal the outer packaging and mark it with the following information.

● Solicitation number

● Date and time of bid opening

● Prospective supplier's name and return address

Improperly marked packages may be opened for identification purposes.

Buyer:

Main Email:

Website:

UA LITTLE ROCK PROCUREMENT SERVICES CONTACT

Noel Johnson

Buyer Email: njohnson1@ualr.edu

procurement@ualr.edu

Main Phone: 501-916-3144

https://ualr.edu/procurement/bids/

BID NO: FB-25-012

UNIVERSITY OF ARKANSAS AT LITTLE ROCK

REQUEST FOR PROPOSAL

Table of Contents

Section 1 - General Instructions and Information

1.1. Introduction

1.2. Current Agreement

1.3. Objective and Goals

1.4. Trojan Athletics

1.5. About UA Little Rock

1.6. Type of Contract

1.7. Schedule of Events

1.8. Non-Mandatory Bidders Conference

1.9. Live Proposal Opening

1.10. University Contract Administrator

1.11. Clarification of RFP Solicitation

1.12. Definition of Terms

1.13. Response Documents

1.14. Additional Terms and Conditions

Section 2 - Requirements & Specifications

2.1. Revenue Generation and Activation Planning

2.2. Financial Commitment

2.3. Transition Plan

2.4. Operations

2.5. Rights

2.6. Benefits

2.8. Traditional Athletic Department Expenditures

2.9. SpectacUALR

2.10. Football Program

2.11. Performance Standards

Section 3 - Selection

3.1 Selection Process

3.2 Technical Proposal Score

3.3 Cost Score

3.4 Grand Total Score

3.5 Discussions

3.6 Anticipation to Award

3.7 Prospective Supplier’s Acceptance of Evaluation Technique

Section 4 - General Terms and Conditions

4.1. Acceptance of Requirements

4.2. Payment and Invoice Provisions

Page 2 of 21

BID NO: FB-25-012

UNIVERSITY OF ARKANSAS AT LITTLE ROCK

REQUEST FOR PROPOSAL

Page 3 of 21

Section 1 - General Instructions and Information

Do not respond to items in this section unless specifically and expressly required

1.1. Introduction

The University of Arkansas at Little Rock (UA Little Rock) requests proposals from qualified and experienced

suppliers to establish an exclusive Multimedia Rights Partnership with the University of Arkansas at Little

Rock Trojan Athletics’ varsity programs.

The selected firm will be responsible for generating sponsorship revenue through the following media:

corporate hospitality events, television, radio, arena and stadium signage (digital and static including all video

boards), social media outlets, internet (lrtrojans.com), and game day apps, promotions, game day programs,

ticket mailings, and schedule cards.

1.2. Current Agreement

The current Multimedia Rights Agreement, administered through the Office of the Athletic Director, is with

Learfield and is in year eight (8) of ten. Learfield's Little Rock Trojan Sports Properties is based locally and

solely represents the University of Arkansas at Little Rock. In complete collaboration with the university, this

team is committed to extending the affinity of the Trojan brand to businesses and corporations of all sizes

looking to align with the undeniably loyal and passionate collegiate fan base.

As Little Rock Trojans Athletics' exclusive multimedia rights holder, Little Rock Trojan Sports Properties

manages all aspects of the rights relationship, providing corporate partners both traditional and new media

opportunities with the university in which to bolster their brand and garner maximum exposure through

such inventory as venue signage; event sponsorships and promotion; corporate hospitality; radio and

television; digital engagement and visibility via the official athletics website.

1.3. Objective and Goals

The goal of this partnership is to create a long-term strategic partnership that benefits both the university

and the selected supplier. Elements of a valued, exclusive multimedia rights partnership at the University of

Arkansas at Little Rock include, but are not limited to, the following (in no particular order):

A. Improving the visibility of UA Little Rock, Trojan Athletics, and its athletic programs and help elevate the

brand on state, regional, and national levels

B. Competitive annual rights fee comparable to like-market programs

C. Providing excellent customer service and value to the UA Little Rock community and partners

D. Assisting with sourcing and negotiating barter services that will provide necessary products for the UA

Little Rock athletics teams and athletics department

E. Developing a comprehensive marketing and promotional strategy to reach local (the entire State of

Arkansas), regional, and national markets, as well as members of the campus community, alumni,

visitors, students, and fans

F. Strong on-campus sales and activation presence that will work closely with Athletics personnel to align

the goals and objectives of each partner with those of the athletics program

1.4. Trojan Athletics

UA Little Rock sponsors a robust Division I Intercollegiate Athletics program, with 15 sports programs and

275 Student-Athletes, bringing pride and distinction to the institution, the City of Little Rock, and the Central

Arkansas region. The Trojans primarily compete in the Ohio Valley Conference and are affiliate members of

the PAC 12 (wrestling) and Missouri Valley Conference (swimming & diving).

BID NO: FB-25-012

UNIVERSITY OF ARKANSAS AT LITTLE ROCK

REQUEST FOR PROPOSAL

Page 4 of 21

During the most recent academic year, 2023-24, UA Little Rock won 6 conference championships on its way

to taking home the OVC Commissioner's Cup as the league's top program. In the classroom, the Trojans

posted a 3.3 cumulative Grade Point Average during the 2023-24 academic year, extending their streak of 22

straight semesters with a 3.0+ GPA.

1.5. About UA Little Rock

UA Little Rock is a metropolitan research university that provides access to quality education through flexible

learning and unparalleled internship opportunities. At UA Little Rock, we prepare our students to be

innovators and responsible leaders in their fields. Committed to its mission, UA Little Rock is a driving force in

Little Rock’s thriving cultural community and a significant component of the city and state’s growing profile as

a regional leader in research, technology transfer, economic development, and job creation.

For more information on the university, please see ualr.edu/about/.

1.6. Type of Contract

A. As a result of this solicitation, UA Little Rock intends to award a contract to a single supplier.

B. The anticipated starting date for any resulting contract is July 1, 2025. However, the university may adjust

the contract start date for up to three calendar months. By submitting a signed proposal in response to

this solicitation, the prospective supplier represents and warrants that it will honor its proposal as being

held open as irrevocable after this period.

C. The initial term of a resulting contract will be four (4) years. Upon mutual agreement by the supplier and

university, the contract may be renewed by UA Little Rock for up to three (3) additional one-year terms or

portions thereof, not to exceed a total aggregate contract term of seven (7) consecutive years.

D. Pursuant to Arkansas Code Annotated § 19-11-249, any campus, unit, or division of the University of

Arkansas System or any college or university in Arkansas will be eligible to acquire from the successful

purchaser or bidder services that are the subject of this procurement, on all of the terms and conditions

contained in any contract issued under this solicitation.

1.7. Schedule of Events

A. For informational purposes, UA Little Rock is providing a Solicitation Schedule of Events; however, dates

listed and noted with an asterisk (*) are anticipated dates only and are subject to change at the

university’s discretion.

Event Description

Release of solicitation

Bidders Conference

Questions from Bidders due

Answers to questions posted*

Proposal Due Date

Interviews*

Evaluation complete*

Post Intent to Award and Start of Discussions*

Date & Time

September 19, 2024

October 7, 2024 @ 10 AM

October 11, 2024

October 16, 2024

October 29, 2024 @ 2:00 PM CST

November 2024

BID NO: FB-25-012

UNIVERSITY OF ARKANSAS AT LITTLE ROCK

REQUEST FOR PROPOSAL

Page 5 of 21

Recommended award submitted for legislative approval*

Final legislative review*

Award Commences*

Table A

November 2024

November 2024 - January 2025

July 1, 2025

1.8. Non-Mandatory Bidders Conference

UA Little Rock will host a bidders conference to provide additional information and clarification regarding the

solicitation.

A. The conference will take place on the date and time listed in Table A.

B. The conference is important to prospective respondents to understand the tasks a respondent shall

complete when submitting a proposal.

C. Prospective respondents may attend the conference via Zoom. Please join us via Zoom at [time] CST for a

bidders conference. See Table A for the date and time of the conference.

1.9.

1.10.

1.11.

Zoom Registration Link: https://ualr-edu.zoom.us/j/83326619729

Meeting ID:

833 2661 9729

Dial-In Information: 877 853 5257 US Toll-free

888 475 4499 US Toll-free

D. The issuing buyer will post any updates from the bidders conference on the bid page.

Live Proposal Opening

Use the information below to view the proposal opening online.

Zoom Meeting Link:

https://ualr-edu.zoom.us/j/87454909551

Dial-In Information:

877 853 5257 US Toll-free

888 475 4499 US Toll-free

University Contract Administrator

A. Frank M. Cuervo, Director of Athletics, hereinafter referred to as the Contract Administrator, shall serve

as UA Little Rock’s representative and administrator of this contract.

B. The Contract Administrator shall manage all aspects of the contractual relationship to ensure that the

Supplier's total performance is per the contractual commitments and that the obligations of the Supplier

under the terms and conditions of the contract are being fulfilled.

C. The Contract Administrator shall work with the Supplier throughout the contract term. The Contract

Administrator shall transmit all instructions, questions, approvals, and special requests concerning the

contract. The Contract Administrator may designate other university personnel to assist with the

administration of the contract.

Clarification of RFP Solicitation

A. Submit any questions requesting clarification of information contained in this solicitation via email to the

buyer no later than the date and time listed in Table A. Questions will be consolidated and responded to

by the university as deemed appropriate. The university’s consolidated, written response is anticipated to

be posted on the university’s website by the close of business on the date provided in Table A.

a. For each question submitted, the prospective supplier should reference the specific solicitation

item number to which the question refers.

b. If a prospective supplier’s questions are unclear or non-substantive, the university may request

clarification of a question(s) or decline to answer.

This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

Closing Date/Time	Information/Description	Award Letter	Award Status
October 29, 2024 @ 2:00 p.m. CST	FB-25-012: Multimedia Rights Partnership FB-25-012 RFP Multimedia Rights Partnership FB-25-012 Technical Response Packet FB-25-012 Financial Proposal Packet

FB-25-012: Multimedia Rights Partnership FB-25-012 RFP Multimedia Rights Partnership FB-25-012 Technical Response Packet FB-25-012 Financial Proposal Packet

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