RFP 27-0058 EC Advertisement and Marketing Addendum No. 2 (10.20.26)

Location:	Louisiana
Posted:	Oct 20, 2026
Due:	Oct 27, 2026
Agency:	New Orleans Public Schools
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services
Solicitation No:	27-0058
Publication URL:	To access bid details, please log in.

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NOLA Public School

Procurement Department

2401 Westbend Parkway, Suite 5076,

New Orleans, LA 70114

Paul A. Lucius, Executive Director of Procurement

October 20, 2026

Addendum No. 2

REQUEST FOR PROPOSAL NO. 27-0058

EC ADVERTISEMENT AND MARKETING

This Addendum and Clarification item forms a part of the RFQ Documents and modifies the

original RFQ Documents issued September 24, 2026. Acknowledge receipt of this Addendum on

the Addendum Form of the Request for Proposal. Failure to do so may subject to disqualification.

This Addendum consists of 12 Pages.

CLARIFICATION:

1. Question: Section 5.3 states a project budget of $250,000–$300,000, while the cost form asks for an

annual fee evaluated over an initial three-year term and Section 1.3 describes a one-year contract with

a possible two-year extension. Is the stated budget annual or for the full contract term, and should

approved media buys and production be included in the annual fee?

Answer: The stated budget is annually. Yes, media buys and production is included in the annual

fee.

2. Question: The RFP references an anticipated budget of approximately $250,000–$300,000. Is this

amount intended to represent the annual budget, the total budget for the initial contract term, or

another period?

Answer: The stated budget is annually.

3. Question: Does the stated budget include both agency professional fees and third-party expenses

such as paid media, advertising placement, printing, production, out-of-home advertising,

programmatic media and other pass-through costs?

Answer: The stated budget includes all services mentioned above according to the needs of the media

campaign for the contract year.

4. Question: For paid media and other significant third-party expenses, is the selected agency expected

to pay vendors directly and subsequently seek reimbursement from NOLA Public Schools, or can

NOLA Public Schools contract with or pay approved media and production vendors directly?

Answer: Yes, the selected vendor is expected to pay vendors directly and seek reimbursement.

RFP 27-0058 EC Advertisement and Marketing

Addendum No. 2

5. Question: If the selected agency is expected to advance media or production expenses, what are the

standard invoicing and payment terms for reimbursement?

Answer: The selected agency must submit an invoice that will follow the procurement process for

processing.

6. Question: Regarding the evaluation criterion for Louisiana/local experience, is this criterion based

specifically on having an office or business presence in Louisiana, prior Louisiana client experience,

use of Louisiana-based personnel or partners, or a combination of these factors?

Answer: Prior Louisiana prior experience preferred.

7. Question: Does NOLA Public Schools have an incumbent agency currently providing these services?

If so, is the incumbent eligible to compete for the new contract?

Answer: Yes, NOLA PS has an incumbent agency currently providing services. Yes, they are eligible

to compete for the new contract.

8. Question: Are proposers expected to provide all services identified in the scope directly, or may

specialized services such as media placement, production, translation or research be performed by

qualified subcontractors under the prime contractor?

Answer: The selected provider can choose to select subcontractors under the contract.

9. Question: Are there specific expectations regarding the amount of on-site presence in New Orleans

versus services that may be performed remotely?

Answer: No specific expectations, expecting consistent communication and partnership that support

the scope of the contract to ensure timely and accurate deliverables.

10. Question: Does the $250,000 to $300,000 budget in Section 5.3.0 include media placement and

production costs, or does it reflect agency fees only?

Answer: Yes, it includes everything.

11. Question: For media buys and vendor/subcontractor costs, will NOLA-PS pay media vendors

directly or prepay approved media, or does NOLA-PS expect the consultant to pay vendors and seek

reimbursement through monthly invoices?

Answer: NOLA-PS expects the consultant to pay vendors and seek reimbursement.

12. Question: Please confirm whether the annual fee should cover the full scope including media

Answer: Full scope should be covered in the year.

13. Question: Is there an annual media budget or enrollment target for the 2027 campaign that proposers

should plan around?

Answer: This campaign focuses on providing information to the public to aid in each year's

enrollment, which can vary from year to year.

RFP 27-0058 EC Advertisement and Marketing

Addendum No. 2

14. Question: Whether there is a minimum number of years in business, annual revenue, or staff size

required for a responsive proposer.

Answer: No minimum number of years in business or other requirements for a proposer outside the

RFP requirements.

15. Question: Whether an Oklahoma- based small business/independent Consultancy is eligible to

submit.

Answer: Yes, if they meet the minimum requirements.

16. Question: The current final proposal deadline and time zone

Answer: October 27th, 2026 at 10:00 AM CST

17. Question: Whether firms located outside Louisiana are eligible to submit proposals

Answer: Yes, firms located outside Louisiana are eligible to submit proposals.

18. Question: Whether the services may be performed primarily or entirely remotely, aside from any

meetings or activities expressly requiring on-site participation

Answer: Services may be performed in all types listed above.

19. Question: Does the budget of 250,000-300,000 include the direct costs of media buys, or only the

management of media buys and vendors as detailed in the scope? If it does not include the direct

costs of media buys, do you have a budget range in mind for the actual costs of placing ads? While

we can be successful at various budget levels, knowing the buy budget will help us determine the

right list of tactics and the general design and production costs we include in the proposal.

Answer: Yes, the budget includes everything mentioned.

20. Question: Does the $250,000 to $300,000 budget include paid media placements, production and

installation costs, or only agency fees? If media is included, is there an expected split between media

and services?

Answer: This depends on the needs of the campaign for each annual campaign cycle.

21. Question: May proposers present the annual fee as a fixed agency fee plus a separate media and

production budget passed through at net cost, provided the total stays within the stated budget?

Answer: Yes, proposers may present the annual fee as a fixed agency fee plus a separate media and

production budget passed through at net cost

22. Question: How will this criterion be scored? Does a Louisiana-based subcontractor or team member

qualify the proposal for some or all of these points, or must the prime proposer be domiciled or have

an office in Louisiana?

Answer: Points are provided if the primary company is Louisiana based.

23. Question: Can the District share enrollment targets or KPIs for the next early childhood application

RFP 27-0058 EC Advertisement and Marketing

Addendum No. 2

cycle, the key application window dates, and results from prior campaigns?

Answer: There is no designated enrollment target since EC is “always enrolling” based on seat

allocations which may change from year to year. The key application window dates are as follows:

Main Round = January 4, 2027 – February 19, 2027. Open Enrollment begins June 1st annually which

means there is a bit of overlap because we will be in two enrollment terms/cycles at the same time

every year.

24. Question: Is there an incumbent agency for this work, and if so, who?

Answer: Yes, there is an incumbent agency.

25. Question: Will the selected firm implement recommended website changes in the District's content

management system, or deliver recommendations for District staff to implement?

Answer: No, the selected firm will not, only if there are WCAG 2.1 level AA compliance

suggestions.

26. Question: Which languages should creative and outreach materials be produced in, and should the

proposal name a specific translation partner for the Language Translation Partnerships criterion?

Answer: The outreach materials should be translated in the languages represented within the

application cycle data. We currently translate for eight languages but must remain responsive to the

needs of the applicants represented. Non-AI translation services are requested.

27. Question: The RFP identifies a 35% DBE participation goal. Can a prime contractor that is itself an

eligible certified woman-owned, minority-owned and/or disadvantaged business count its own

participation toward that goal?

Answer: Yes. Respondents identified as a DBE Prime Firm is required to submit all required forms

identified within the solicitation and are required to sign all Signatures of Authority within all

identified sections of the DBE Provisions. DBE Prime must identify the scope(s) of work performed

via itemized services rendered within proposal.

28. Question: Which specific DBE, WBE and/or MBE certifications are recognized by NOLA Public

Schools for purposes of meeting the participation goal? Are certifications issued by other

governmental jurisdictions or recognized third-party certifying organizations accepted through

reciprocity?

Answer: The City of New Orleans DBE Program and the LAUCP DBE certifications are

recognized.

29. Question: If a proposer has a qualifying certification application currently pending, may certification

be completed after proposal submission but before contract award, or must certification be active at

the time the proposal is submitted?

Answer: The Respondent’s DBE Certification must be in good standing at the time the proposal is

submitted for review.

30. Question: If subcontractors are required to meet all or part of the DBE goal, must those firms be

identified and committed at the time of proposal submission?

Answer: Yes. All information submitted is vetted for approval.

RFP 27-0058 EC Advertisement and Marketing

Addendum No. 2

31. Question: If subcontracting/teaming is permitted, may clearly identified subcontractor or team-

member experience, client references, past-performance examples, and work samples be included

and scored as part of the proposed delivery team, provided the prime’s own history is separately and

accurately disclosed?

Answer: Yes

32. Question: Please clarify the DBE requirement for RFP 27-0058: is there a mandatory participation

percentage/goal, and if so may it be satisfied through qualified subcontractors rather than the prime

itself holding DBE certification?

Answer: Yes

33. Question: If a firm does not currently have DBE status, but completes all forms, are they disqualified

from consideration or only at risk of losing the 10 points allocated to DBE status in the proposal

rubric?

Answer: Proposers/Respondents are not required to have a DBE Certification, in order to submit a

proposal/response to any solicitation advertised by OPSB. IF the forms are submitted correctly, the

Proposer may be deemed responsive; however, will not receive any points related to DBE matters.

34. Question: Can DBE status be gained through filling out the DBE forms as part of this RFP? I assume

the answer is no, given that OPSB does not conduct an independent DBE Certification process, but I

wanted to check if there is a way to gain it if we are otherwise qualified.

Answer: Respectfully, the City of New Orleans DBE Program and the LAUCP DBE certifications

are recognized for small business concerns.

35. Question: Is the 35% calculated on the total contract value including media placements, or on agency

fees only? Do certified DBE media vendors (for example, outdoor or transit advertising vendors)

count toward the goal?

Answer: Yes, 35% is calculated towards the total contract value. Yes, any DBE business concern

providing direct or indirect services will count towards the Prime’s contract value.

36. Question: Are electronic signatures acceptable on the Appendix A forms, and is remote online

notarization acceptable for the DBE Professional Services Compliance Certification Checklist?

Answer: Yes

37. Question: Are the Section 1.2 conditions (local, prior NOLA-PS knowledge, Louisiana landscape,

EC unified enrollment) minimum qualifications, or preferred factors that may be met through

subcontractors or comparable experience?

Answer: They are preferred experience factors, not minimum qualifications for responsiveness.

Proposers may demonstrate them through qualified subcontractors, partners and comparable

experience elsewhere. Note that points under the Local (Louisiana) criterion are awarded only when

the prime proposer is Louisiana based

38. Question: Is there an estimated budget or not-to-exceed amount?

RFP 27-0058 EC Advertisement and Marketing

Addendum No. 2

This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

RFP 27-0058 EC Advertisement and Marketing Addendum No. 2 (10.20.26)

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See also