ATB Financial
| Location: |
Alberta |
| Posted: |
Mar 9, 2026 |
| Due: |
Mar 26, 2026 |
| Agency: |
Government of Alberta |
| Type of Government: |
State & Local |
| Category: |
- R - Professional, Administrative and Management Support Services
|
| Solicitation No: |
AB-2026-01917 |
| Publication URL: |
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ATB Financial is seeking information on the current landscape of Digital Coaching Platforms. We are looking to evaluate a dual-path coaching strategy:
- Non-AI (Human-Led) Coaching: Continuing our commitment to high-touch, accredited professional coaching for leadership development.
- Artificial Intelligence (AI) Coaching: Exploring emerging AI-driven tools that provide on-demand coaching, reflection, and habit-building at scale.
The intent is to understand how the market delivers both services, whether through a single integrated platform or specialized providers and how AI can supplement the human coaching experience to drive better outcomes and broader reach.
Please note that this RFI is for market research purposes only and will not result in a direct contract award. To ensure compliance with our Trade Agreement obligations as a Crown Corporation, any subsequent procurement will be conducted through a formal Request for Proposal (RFP) posted to APC.
APC Reference #
AB-2026-01917
Category
Services
Posting Date • Time
Mar 5, 2026 • 4:06 pm (MT)
Closing Date • Time
Mar 26, 2026 • 2:00:59 pm (MT)
Region(s) of Delivery
Alberta
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