ATB Financial

Location: Alberta
Posted: Mar 9, 2026
Due: Mar 26, 2026
Agency: Government of Alberta
Type of Government: State & Local
Category:
  • R - Professional, Administrative and Management Support Services
Solicitation No: AB-2026-01917
Publication URL: To access bid details, please log in.
Open
Informational Request
ATB Financial
ATB Financial is seeking information on the current landscape of Digital Coaching Platforms. We are looking to evaluate a dual-path coaching strategy:
- Non-AI (Human-Led) Coaching: Continuing our commitment to high-touch, accredited professional coaching for leadership development.
- Artificial Intelligence (AI) Coaching: Exploring emerging AI-driven tools that provide on-demand coaching, reflection, and habit-building at scale.

The intent is to understand how the market delivers both services, whether through a single integrated platform or specialized providers and how AI can supplement the human coaching experience to drive better outcomes and broader reach.

Please note that this RFI is for market research purposes only and will not result in a direct contract award. To ensure compliance with our Trade Agreement obligations as a Crown Corporation, any subsequent procurement will be conducted through a formal Request for Proposal (RFP) posted to APC.
APC Reference # AB-2026-01917
Category Services
Posting Date • Time Mar 5, 2026 • 4:06 pm (MT)
Closing Date • Time Mar 26, 2026 • 2:00:59 pm (MT)
Region(s) of Delivery Alberta
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