Online Marketing for Corning Community College

SUNY Corning Community College (the College) seeks proposals (the Proposal) from qualified vendors (the Respondent) for online marketing, as identified in this Request for Proposal (RFP).
Overall, the College’s objective is to use a variety of techniques, which could include, but is not limited to, behavioral targeting, contextual targeting, retargeting, in-app ads, geo-fencing, pre-roll, social mirroring, native ads, over-the-top (OTT), branded content, search marketing, audio and video search, to reach two groups of prospective students who live within 100 miles of Corning: 1) prospective students between the ages of 16 and 24 and their parents/counselors/coaches/religious leaders and other influencers (including areas of Pennsylvania, north of I80); and 2) prospective students who are older than 24 and looking to change/improve careers or continue or finish a college degree (including veterans and underemployed workers).