Marketing Strategy Creative And Media Services
| Location: | Pennsylvania |
|---|---|
| Posted: | Nov 7, 2025 |
| Due: | Dec 17, 2025 |
| Agency: | State Government of Pennsylvania |
| Type of Government: | State & Local |
| Category: |
|
| Solicitation No: | 20250808 |
| Publication URL: | To access bid details, please log in. |
|
General Information |
|||||||
|
Department for this solicitation: |
Procurement | ||||||
|
Date Prepared: |
11/07/25 |
Types: |
RFP | ||||
|
Advertisement Type: |
|
||||||
|
Solicitation/Project#: |
20250808 |
Solicitation/Project Title: |
Marketing Strategy, Creative and Media Services | ||||
|
Description: |
The PLCB is the Commonwealth’s wholesaler and primary retailer of wine and spirits and the agency responsible for regulatory control of beverage alcohol in Pennsylvania. The PLCB operates approximately 575 FW&GS stores and FWGS.com (“e-commerce site”). As such, the PLCB seeks a full-service marketing/advertising agency to provide marketing strategy, creative services and media buying services for the FW&GS retail brand and sales initiatives.
The contractor will provide ongoing marketing and brand strategy; an annual marketing plan; traditional and digital media strategies and plans; creative services for campaigns including campaign conceptual development; development of traditional and digital assets including but not limited to TV, radio, print, digital, social, etc.; trafficking of those ads; analysis of advertising campaigns and return on investment; email and social media marketing services; public/media relations support; marketing research services; and web design. The contractor is expected to analyze, evaluate, recommend and place media buys, and evaluate media buy results based on FW&GS’s goals for each campaign or initiative. |
||||||
|
Department Information |
|||
|
Department/Agency: |
Liquor Control Board |
Delivery Location: |
|
|
County: |
Statewide |
Duration: |
3 years |
|
Contact Information |
|||
|
First Name: |
Joshua |
Last Name: |
Greene |
|
Phone Number: (XXX-XXX-XXXX) |
717-547-3574 |
Email: |
josgreene@pa.gov |
|
Solicitation Information |
|||
|
Bids must be received by the purchasing agency on the Solicitation Due Date no later than the Solicitation Due Time as set forth in the solicitation. Any conflict between the dates and/or times contained in the solicitation itself or its attachments and this advertisement shall be resolved in favor of the solicitation. |
|||
|
Solicitation Start Date: |
11/07/25 | ||
|
Solicitation Due Date: |
12/17/25 |
Solicitation Due Time: |
5:00 PM |
|
Solicitation Opening Date: |
12/17/25 |
Solicitation Opening Time: |
5:15 PM |
|
Opening Location: |
Rfp Openings Are Not Public | ||
|
No. of Addendums: |
0 | ||
|
Amended Date: |
11/07/25 |
Daily notification on new contract opportunities
With GovernmentContracts, you can:
- Find more opportunities and win more business
- Receive daily alerts for all new bid opportunities
- Get contract opportunities matched to your business
See also
...of a complex real estate development project. Development proposals consistent with allowable uses... ...
Urban Redevelopment Authority of Pittsburgh
Bid Due: 7/10/2026
...Real Estate Solicitation/Project#: 4400032059 Solicitation/Project Title: Agile Digital Development... Description: The purpose of ...
State Government of Pennsylvania
Bid Due: 6/02/2030
...Real Estate Solicitation/Project#: 6100064827 Solicitation/Project Title: SYDC vision services... Youth Development Center 1212 ...
State Government of Pennsylvania
Bid Due: 6/23/2026
...Real Estate Solicitation/Project#: 6100064878 Solicitation/Project Title: LYDC Visions Services... services to the resident ...
State Government of Pennsylvania
Bid Due: 6/30/2026
* Disclaimer: Information regarding bids, requests for proposals (RFPs), or requests for qualifications (RFQs) is provided on this website only for convenience and does not constitute official public notice. Persons wishing to respond to or inquire about bids, RFPs, or RFQs should contact the appropriate government department.