Lawrenceville Arts Center (LAC) Business Plan
| Location: | Georgia |
|---|---|
| Posted: | Mar 12, 2026 |
| Due: | Mar 20, 2026 |
| Agency: | City of Lawrenceville |
| Type of Government: | State & Local |
| Category: |
|
| Solicitation No: | RP004-26 |
| Publication URL: | To access bid details, please log in. |
| Bid Number: |
RP004-26
|
| Bid Title: |
Lawrenceville Arts Center (LAC) Business Plan
|
| Category: | Professional Services Bid Opportunities |
| Status: | Open |
|
Attachment Preview
March 12, 2026
REQUEST FOR PROPOSAL
RP004-26
The City of Lawrenceville is soliciting competitive proposals from qualified firms for the
Lawrenceville Arts Center (LAC) Business Plan.
Proposals can be returned in a sealed envelope marked on the outside with the Request for Proposal
number and Company Name or submitted by email to purchasing@lawrencevillega.org . Proposals
will be received until 2:00 P.M. local time on Friday, March 20, 2026 at 70 S. Clayton Street, Main
Level, Room M46A Lawrenceville, Georgia 30046. Any proposal received after this date and time
will not be accepted. Proposals will be publicly opened and only names of submitting firms will be
read at 2:00 P.M. Proposals are legal and binding upon the bidder when submitted.
Questions regarding proposals should be directed to Kenneth Morris, Purchasing Director, at
purchasing@lawrencevillega.org or by calling 678-407-6420, no later than 3:00 P.M. on March 16,
2026.
Successful firm will be required to meet insurance requirements. The Insurance Company should be
authorized to do business in Georgia by the Georgia Insurance Department and must have an A.M.
Best rating of A-5 or higher.
The written proposal documents supersede any verbal or written prior communications between the
parties.
Selection criteria is outlined in the request for proposal documents. The City of Lawrenceville reserves
the right to reject any or all proposals to waive technicalities, and to make an award deemed in its best
interest.
We look forward to your proposal and appreciate your interest in the City of Lawrenceville.
Kenneth Morris
Purchasing Director
RP004-26
Page 2
Specifications for Business and Operations Plan – Lawrenceville Arts Center
Project Overview
The City of Lawrenceville is soliciting proposals from qualified consulting firms with demonstrated
expertise in arts and culture organizations, performing arts centers, and municipal or civic facilities to
develop a comprehensive Business and Operations Plan for the Lawrenceville Arts Center (LAC).
The LAC is a $35 million, multi-use arts facility featuring performance venues, exhibition space, and
flexible community and rental spaces. Aurora Theatre currently serves as the anchor tenant, while the
facility also supports City-led programming, partnerships, and private rentals. As the Aurora Theatre
naming agreement approaches its expiration in 2028, the City seeks a forward-looking plan that balances
financial sustainability, community access, and a strategic, clearly defined partnership model.
The resulting Business and Operations Plan will serve as a foundational planning document to inform the
City’s FY 2027 budget development and longer-term policy and investment decisions.
Scope of Work
1. Organizational and Operational Assessment
- Review existing LAC operations, including staffing structure, roles and responsibilities,
governance, facility scheduling and utilization, ticketing systems, concessions, technical services,
front-of-house operations, and rental practices.
- Identify operational strengths, inefficiencies, gaps, and risks.
- Evaluate alignment between City objectives, Aurora Theatre operations, and community use of
the facility.
- Facility Utilization Analysis
• The consultant shall conduct a quantitative analysis of facility utilization across all
primary performance, exhibition, and rental spaces within the Lawrenceville Arts
Center.
• The analysis shall include, at minimum:
• Review of three (3) years of event scheduling and utilization data.
• Analysis of prime-time evening utilization, weekend utilization, and
daytime utilization.
• Identification of dark days and underutilized time periods across all
major venues.
• Evaluation of event type mix, including Aurora Theatre performances,
City programming, rentals, and community uses.
• Analysis of attendance levels, ticket pricing patterns, and revenue
performance by event type where data is available.
• The consultant should evaluate how current facility utilization compares to industry
benchmarks for similar performing arts centers.
• The consultant shall provide findings that identify operational opportunities to
increase utilization, diversify programming, and optimize revenue generation within
the facility.
• Deliverables shall include a summary of utilization patterns and recommended
strategies to improve facility use and scheduling efficiency.
2. Governance and Partnership Framework
- Assess the current governance and management structure of the LAC.
- Define recommended governance models and operational roles for the City, Aurora Theatre, and
any affiliated foundation or support entity.
RP004-26
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- The consultant should evaluate alternative governance and operating structures and provide
recommendations regarding roles, responsibilities, and financial implications for each model.
- Establish long-term partnership expectations and options as Aurora Theatre’s naming and
partnership agreement approaches expiration in 2028.
3. Financial and Market Analysis
- Conduct benchmarking of a minimum of five to six comparable performing arts or cultural
facilities (regional and national) of similar scale, scope, and municipal context.
- Provide demographic and market analysis for 20, 40, and 60 minute drive-time radius, including
population trends, disposable income, and leisure spending patterns.
Develop three financial scenarios (conservative, moderate, and aggressive) projecting earned and
contributed revenues, with assumptions clearly stated.
- Align expense projections with staffing levels, programming models, marketing efforts, and
facility maintenance and capital needs.
- The consultant shall develop a financial model projecting operating performance for the
Lawrenceville Arts Center under the proposed financial scenarios.
• The model shall include, at minimum:
• Projected earned revenue from ticketing, rentals, concessions, and
ancillary sources.
• Projected contributed revenue including sponsorships, donations, and
grants where applicable.
• Staffing and operational cost assumptions associated with each
scenario.
• Estimated annual operating surplus or deficit under each scenario.
• The analysis shall clearly identify the projected level of municipal operating
support required under each scenario and identify operational or programming
changes that could increase financial sustainability.
• The financial analysis shall be structured to inform future City budget planning
and policy decisions related to the facility.
4. Brand, Communications, and Market Alignment
- Review and incorporate findings from the City’s completed Branding and Communications Study
conducted by the Communications and Marketing Department.
- Evaluate how existing brand positioning, messaging, and audience insights inform LAC
programming, pricing, access, and marketing strategies.
- Assess alignment between the LAC, Aurora Theatre, and City brand identities.
- Identify opportunities where operational or programming decisions can better leverage
established brand insights and market research.
5. Revenue Development and Sustainability
- Assess current revenue streams, including sponsorships, naming rights, rentals, ticketing,
concessions, and contributed revenue.
- Identify opportunities to expand and diversify earned and contributed revenues.
- Recommend a comprehensive fundraising framework for a City-affiliated or partner foundation,
including donor cultivation strategies, staffing considerations, governance support, and policies.
- Propose market-appropriate messaging, donor recognition strategies, and giving levels tailored to
the Lawrenceville market.
-
6. Stakeholder Engagement
- The consultant shall conduct targeted stakeholder engagement to inform the development of the
Business and Operations Plan for the Lawrenceville Arts Center.
- Engagement activities should focus on gathering operational, financial, and partnership insights
necessary to support the analysis required in this project. The engagement process should be
RP004-26
Page 4
efficient and structured to support the development of actionable recommendations.
- The consultant shall develop an engagement plan early in the project and coordinate all
engagement activities with the City’s designated project manager.
- At a minimum, stakeholder engagement shall include the following:
o Operational Stakeholders: The consultant shall conduct interviews or small group
discussions with key operational stakeholders involved in the current use and
management of the Lawrenceville Arts Center. These stakeholders may include:
Aurora Theatre leadership and operational staff
City staff responsible for facility operations and programming
Technical and front-of-house operations staff
Individuals responsible for scheduling, rentals, and event management
These discussions should focus on understanding current operating practices,
facility utilization, scheduling constraints, and operational challenges.
o Arts and Cultural Partners: The consultant may engage local or regional arts
organizations and cultural partners to identify opportunities for collaboration, expanded
programming, and potential facility use.
Engagement with these organizations should focus on understanding current or
potential use of the facility and identifying opportunities to support broader
cultural participation.
o Sponsors, Donors, and Community Partners: Where appropriate, the consultant may
conduct a limited number of discussions with philanthropic partners, sponsors, or
community leaders familiar with arts and cultural programming in the Lawrenceville
area to inform revenue development and partnership strategies.
o Engagement Deliverable
The consultant shall summarize stakeholder input and identify key themes,
opportunities, and concerns raised through the engagement process.
These findings shall be incorporated into the operational assessment, financial
modeling, and final recommendations included in the Business and Operations
Plan.
The consultant is not expected to conduct a large-scale public engagement
process, as the City has previously completed a branding and communications
study that included broader community input.
- All deliverables must inform the FY 2028 budget process.
Proposal Requirements
Section 1 – Relevant Experience
Provide examples of the firm’s experience with performing arts centers, cultural
facilities, or comparable municipal projects.
Include up to five (5) relevant projects completed within the past ten years. For each
project provide:
• Client name and location
• Project description and scope
• Year completed
• Role of the firm and proposed team members
• Client contact information for reference
RP004-26
Page 5
Only projects that are directly relevant to the scope of this solicitation should be included.
Section 2 – Project Methodology and Approach
Provide a clear description of the methodology that will be used to complete the scope of
work.
The response should describe how the consultant will:
• Conduct the operational and facility utilization assessment
• Perform market and financial analysis
• Develop financial scenarios and sustainability modeling
• Evaluate governance and partnership structures
• Incorporate findings from the City’s branding and communications study
• Develop actionable recommendations and implementation strategies
Proposals should demonstrate a thoughtful and structured approach to completing the
work described in the Scope of Work.
Section 3 – Project Team and Qualifications
Identify the proposed project team and describe the role and responsibilities of each team
member.
Include relevant experience demonstrating each team member’s qualifications to perform
the work described in this solicitation.
Resumes for key personnel may be included as an appendix.
This section will be evaluated based on the qualifications, experience, and availability of
the proposed team.
Section 4 – Work Plan, Timeline, and Project Management
Provide a detailed work plan describing the major tasks required to complete the project.
The work plan should include:
• Project phases and key activities
• Project timeline and milestones
• Schedule for draft and final deliverables
• Approach to stakeholder engagement
• Approach to coordination with City staff
Proposals should demonstrate the firm’s ability to complete the project within the
required timeline and provide effective project management.
This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.
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