School of Professional Studies Marketing & Advertising

The City University of New Yor (“CUNY”), on behalf of The School of Professional Studies (CUNY SPS) seeks to engage a qualified contractor to support its digital marketing, enrollment marketing, and advertising efforts. The overarching objective is to strengthen brand visibility, drive qualified inquiries, and increase application and enrollment conversion rates across undergraduate, graduate, certificate, and continuing education programs.
The selected contractor will serve as a strategic partner to design, execute, and evaluate
marketing and advertising initiatives that are measurable, data-driven, and aligned with CUNY SPS’s mission to serve working adults, degree completers, and nontraditional learners across New York City and beyond.

The Procurement Lobbying Act (PLA) Applies to this Solicitation.
The restricted period began with the publication of this ad.
Compliance Procurement Lobbying Act

Required Forms: Vendor shall complete, sign and submit the following
forms if they are selected:
1. “Offerer’s Affirmation of Understanding of and Agreement pursuant to State Finance Law §139-j(3) and §139-j(6)(b)”
2. “Offerer’s Disclosure of Prior Non-Responsibility Determinations and Certification of Compliance with State Finance Law §139-j and§139-k”.

Contact with CUNY:
Under the requirements to the PLA, all communications regarding advertised projects are to be channeled through the Designated Contact.