RFP – Digital Advertising Services

Location:	Maryland
Posted:	Mar 19, 2026
Due:	Apr 17, 2026
Agency:	Wor-Wic Community College
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services
Publication URL:	To access bid details, please log in.

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Request for Proposals For:

Digital Advertising Services

for

WOR-WIC COMMUNITY COLLEGE

32000 Campus Drive

Salisbury, MD 21804

All Proposal responses must be received prior to 2:00pm local time on April 17, 2026.

IMPORTANT: Your response may be considered Not Responsible or Non-Responsive if any portion of

this inquiry is not complete. No proposal will be accepted after the date and time stated above.

Allison Canada, CPPO, C.P.M.

Exec. Director of Business Support Services

NOTICE: Prospective Offerors who have received this document from a source other than the executive director of business support

services should immediately go to the Wor-Wic Community College procurement website to ensure that they have received the

complete documents and any addenda or other communications issued in relation to this RFP. A firm’s failure to monitor the website

may result in non-receipt of important information prior to the closing date and may result in rejection of a proposal. A prospective

Offeror who fails to monitor the Wor-Wic Community College website assumes complete responsibility in the event that they do not

receive communications from the executive director of business support services prior to the closing date.

TABLE OF CONTENTS

RFP Schedule …………………………………………………………….…………….….....3

Section 1: General Information………….. .…………………………………..….……...…...4

Section 2: Scope of Work ……………………………………………...…………..……..…6

Section 3: Instructions to Proposing Firms ……………………………………………..…..9

Section 4: Submittal Format ……………….…….….….……………………..…………....13

Section 5: Price Proposal ………………………………………………………………..…15

Section 6: Required Submission Documents………………………………..……………....17

Section 7: Terms and Conditions………………….……………………………….……..…28

TENTATIVE TIME FRAME FOR PROCESS OF CONTRACTOR

SELECTION, CONTRACT AWARD AND INITIATION

The schedule for the proposal process is shown in the table below. Dates currently

established for selection of contractor, contract award and contract initiation dates are

included.

NOTE: OFFERING FIRMS ARE HEREBY ADVISED THAT THESE DATES ARE

SUBJECT TO CHANGE AS COLLEGE OFFICIALS DEEM APPROPRIATE AND

NECESSARY FOR PROPER FULFILLMENT OF THE INTENTIONS OF THE

PROPOSAL PROCESS.

March 19, 2026 Notice to Bidders published on eMaryland Marketplace Advantage

and the College’s website.

March 26, 2026 Deadline to submit questions to acanada@worwic.edu

April 6, 2026 The College will issue an Addendum answering all questions.

April 17, 2026 Deadline to submit proposals, prior to 2:00pm.

April 28, 2026 Short-listed firms will be invited for oral presentations.

May 12-14, 2026 Oral presentations, dates and times to be determined.

May 22, 2026 Price proposals due, upon request.

June 12, 2026 Contract award.

July 1, 2026 Services begin.

Section 1: General Information

A. Wor-Wic Community College is seeking a firm to provide digital advertising services for

student recruitment, retention, and community engagement.

B. This solicitation implies no obligation on the part of the College. The College reserves the

right to accept or reject any and all proposals in whole or in part, or to waive any

technicality it deems in the best interest of the College.

C. The sole point of contact for this solicitation is: Allison Canada, Exec. Director of Business

Support Services. Phone: 410-334-2918, email: acanada@worwic.edu Under no

circumstances are firms, including third party firms or their staffs, to contact other College

staff, faculty, or any related constituency for purposes associated with the RFP, including

but not limited to, obtaining or providing information unless specifically noted herein.

Firms failing to comply with this requirement will be disqualified.

D. Copies of this RFP and related addenda can be obtained from eMaryland Marketplace

Advantage (eMMA) and the college’s website. In order to download the RFP and Addenda,

all interested firms must register as a vendor with eMMA at https://emma.maryland.gov .

Firms assume the responsibility of downloading these documents and all addenda from this

website prior to submission of their response. Wor-Wic Community College assumes no

liability for damages incurred directly or indirectly as a result of errors, omissions,

discrepancies, unauthorized modification of electronic data, errors in transmission, HTML

browser incompatibilities, and other aspects of electronic communications that are beyond

the College’s control. Firms are encouraged to check eMMA and the college’s website on a

regular basis for updates on this RFP. Addenda and additional information oftentimes get

posted within 48 hours prior to the submission date.

E. This Request for Proposals and any resulting contract shall be governed by §§16-311

through 16-314 of the Education Article of the Annotated Code of Maryland. Any

contract negotiated as a result of this RFP will be governed by the laws of the State of

Maryland. The successful firm shall at all times observe and comply with Federal, State

of Maryland and local laws, ordinances, orders, codes and regulations and the articles and

provisions of the Building Code(s) existing at the time of or enacted subsequent to the

execution of a contract which in any manner affects the firm’s ability to perform

contractual requirements.

F. Confidential/Proprietary Information

a. Firms should give specific attention and identify those portions of their response

which they consider to be confidential, proprietary information or trade secrets.

Firms must clearly indicate each and every section that is confidential, proprietary

or a trade secret. It is not sufficient to preface your entire response with a

confidential/proprietary statement.

b. Wor-Wic Community College will not publicly disclose confidential/proprietary

information obtained as a result of this RFP. To the full extent that it is

protected by law and regulations, information identified by a respondent as

confidential or proprietary may be kept confidential.

c. The contractor acknowledges that during the engagement they may have access to

and become acquainted with various trade secrets, inventions, innovations,

processes, information, records and specifications owned or licensed by the College

and/or used by the College in connection with the operation of its business

including, without limitation, the College’s business and processes, methods,

student lists, customer lists, accounts and procedures. The contractor agrees that

they will not disclose any of the aforesaid, directly or indirectly, or use any of them

in any manner, either during the term of this agreement or at any time thereafter,

except as required in the course of this engagement with the College. All files,

records, documents, blueprints, specifications, information, letters, notes, media

lists, original artwork/creative, notebooks and similar items relating to the business

of the College, whether prepared by the contractor or otherwise coming into their

possession, shall remain the exclusive property of the College. The contractor shall

not retain any copies of the foregoing without the College’s prior written

permission. Upon the expiration or earlier termination of the agreement, or

whenever requested by the College, the contractor shall immediately deliver to the

College all such files, records, documents, specifications, information, or other

items in their possession or under their control. The contractor further agrees that

they will not disclose their retention as an independent contractor or the terms of the

agreement to any person without the prior written consent of the College and shall at

all times preserve the confidential nature of his or her relationship to the College

and of the services hereunder.

d. All contractors that work in the proximity of Confidential and Sensitive

Information (CSI) must agree to abide by the College’s Red Flags and Identify

Theft policies and procedures. In the event that the firm becomes aware of a red

flag or data incident, the firm is required to report the incident to their point of

contact at the College. All firms that process, store, or transport CSI provided

by the college are required to give the College sufficient documentation to assess

the provider’s data security risk.

G. Non-Performance of Work: Work will be considered incomplete or unsatisfactory when

any one of the following conditions exists:

a. The work was not performed in strict accordance with the RFP and Scope of Work.

b. The work was not performed within the allotted time frame.

c. The work as required by the RFP and Scope of Work was not entirely completed.

The above is not exhaustive of all conditions that determine non-performance of work.

Determination of non-performance of work may be grounds for the firm’s termination from

the contract.

H. In the event the performance of work or services from this Request Proposal are delayed by

causes beyond the control of and without the fault or negligence of the awarded firm, the

College shall have the option to:

a. Terminate the Contract, or

b. Extend the time of the performance. No financial compensation will be awarded for

the time extension.

c. Upon termination of the contract for default, the College may pay the Contractor for

satisfactory performance of the services and/or delivery of the goods, less the

amount of damages caused by the default, all as determined by the College in its

This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

Bid Title	Pre-Bid Meeting	Bid Due Date	Addendum(s)
RFP – Digital Advertising Services	n/a	prior to 2:00 pm on April 17, 2026

RFP – Digital Advertising Services

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See also