RFP# 92292 - Radio Advertising Services

The goal of the UMGC Stateside Military Operations (SMO) is to do an integrated marketing campaign that includes target radio and podcast outreach services to veteran populations in targeted locations in the US, online and overseas to increase the awareness of UMGC higher education programs to veterans and active personnel and ultimately to increase applications for enrollments by veteran and other military-affiliated audiences. Accordingly, UMGC SMO seeks a strong partner with access to an integrated national network of radio outlets, and a large podcast platform with significant and proven experience in radio advertising as well as have the ability to create and deliver geo targeted high quality long form podcast spots that targets the needs of veteran and military affiliated populations seeking to further their post-secondary higher educational needs.

Vendor shall provide a proposal to air UMGC commercial content on vendor’s radio network (local, national and international), with a focus on engaging military-affiliated and veteran populations in key locations in the United States and abroad. Vendor shall provide to the University radio advertising services as needed by the UMGC office of Stateside Military Operations, which is integrated with veteran focused radio programming airing daily across the vendor’s network.