FY27 Q1Q2 Traditional Advertising

Location:	Illinois
Posted:	Feb 2, 2026
Due:	Feb 12, 2026
Agency:	Peoria International Airport
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services
Publication URL:	To access bid details, please log in.

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REQUEST FOR PROPOSALS

Issued by Metropolitan Airport Authority of Peoria

TRADITIONAL ADVERTISING

6100 W. Everett Dirksen Parkway, Peoria, IL 61607

Phone (309) 697-8272, Ext. 100

Sealed proposals will be received at the airport’s main office or via

email at cbsloan@flypia.com until NOON, February 12, 2026.

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TABLE OF CONTENTS

Legal Notice………………………………………………..3

General Information……………………………………4

Scope of Work/Statement of Purpose…………5

General Instructions to Bidders……………………7

SIGNATURE SHEET*…………………………………….10

*This form must be included within your proposal.

The Metropolitan Airport Authority of Peoria (MAAP) reserves the right to accept or reject

any and all proposals and to accept the proposals determined to be in its best interest.

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LEGAL NOTICE

REQUEST FOR PROPOSAL

MAAP is currently accepting proposals

for the following goods or services:

TRADITIONAL ADVERTISING

Proposals will be received until:

NOON, February 12, 2026

At the following location or via email:

MAAP office

Gen. Wayne A. Downing Peoria International Airport

Second Floor, Administrative Offices

6100 W. Everett McKinley Dirksen Parkway

Peoria, IL 61607

cbsloan@flypia.com

** MAAP bears no responsibility for emailed proposals that are not

received.

Emailed proposals with attachments greater than 10MB may not be received

and no error message will be generated.

All questions must be submitted in writing to: cbsloan@flypia.com

RFP documents may be obtained by emailing: cbsloan@flypia.com

MAAP reserves the right to accept or reject any and all proposals

determined to be in its best interest.

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GENERAL INFORMATION

The “Digital Marketing Strategy RFP” is a stand-alone RFP, running the entire Fiscal Year,

March 1, 2026 – February 28, 2027.

Digital Marketing Strategy RFP includes: Search Engine Marketing, Online Video,

Targeted and Retargeted Display Ads, Connected and/or Streaming Video, Social Media,

and other General, Overarching, Online Media Strategies including ai.

The “Traditional Advertising RFP” will run for 6 months, March 1, 2026 – August 30,

2025, then rebid every 6 months. MAAP considers traditional advertising: Regional

Radio, TV, Billboards, Print and any online products that accompany these agencies.

i.e. Banner ad on XYZZ Radio Home Page.

An Agency must submit their information accordingly to be considered for either RFP.

Submitting 1 RFP does NOT automatically submit you for BOTH. These are considered

SEPARATE RFPs, and should be treated as such when you are submitting your proposals.

INTRODUCTION

MAAP is currently accepting proposals from qualified vendors to provide traditional

advertising as described in this document from March 2026 through August 2026.

RFP INFORMATION

Sealed proposals will be accepted by MAAP until NOON on February 12, 2026. RFPs shall

be submitted in a sealed envelope or package with the RFP name and date marked on

the outside or submitted via email in the format of a PDF to cbsloan@flypia.com.

Proposals received after the stated date/time will not be considered.

These are minimum specifications. MAAP reserves the right to waive technicalities

and accept the proposal that best suits its needs.

AWARD of RFP

The RFP will be awarded to the lowest responsive and responsible bidder that best fits

MAAP’s advertising needs, based on the given requirements. MAAP reserves the right

to award to multiple vendors.

QUESTIONS

All questions regarding the RFP must be submitted in writing to cbsloan@flypia.com.

Vendors may not contact any other MAAP staff or MAAP board member with inquiries

regarding this bid.

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SCOPE OF WORK/STATEMENT OF PURPOSE:

The purpose of this Request for Proposal (RFP) is to solicit proposals from traditional

media and advertising companies (television, radio, outdoor billboards, print, etc.) with

experience reaching Central Illinois audiences, with a focus on business and leisure

travelers who fly. Preference will be given to creative proposals that help PIA promote

and advertise its messages. Though the RFP is for traditional advertising, it can include

digital pieces that are specific to the advertising companies’ website. (i.e. Banner ad on

XYZZ Radio Home Page)

Background: The Metropolitan Airport Authority of Peoria oversees both the Gen.

Wayne A. Downing Peoria International Airport (PIA) and the Mount Hawley Auxiliary

Airport (3MY). PIA currently has numerous nonstop destinations, and offers convenient

connectivity to major hubs.

Overview: MAAP has approved up to $75,000 for paid advertising of PIA from

March 1, 2026 through August 31, 2026.

No one company will be awarded the full approved budget. MAAP will determine the

most appropriate mix of advertising to best reach Central Illinois/PIA audiences and

achieve their advertising goals. The intent of this RFP is to identify the most responsive

and responsible companies capable of providing the best value and reach to our

targeted Central Illinois markets, for this amount.

Scope of Services: The successful vendor(s) shall provide the following:

• Develop and implement an advertising strategy or promotion for PIA that

conveys the airport to diverse audiences through the use of multiple advertising

formats. Preference will be given to creative proposals with promotions and

advertising that help PIA promote its “Fly PIA” messaging.

• MAAP also prefers to use a broad range of ads, therefore, proposals that include

several levels of pricing are typically preferred.

• Specific pricing – i.e. per print ad, radio spot, website banner ad, etc. – for

strategy implementation. Rate cards are appreciated.

• Most current reach/coverage area from an independent, accredited source,

specific to each ad format.

• Chosen vendor(s) will need to provide a monthly invoice and monthly proof of

performance (POP)/ analytics. These can be submitted via email.

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This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.