Design Management and Production Services (Request for Qualifications)
| Location: | Georgia |
|---|---|
| Posted: | Jul 7, 2026 |
| Due: | Aug 6, 2026 |
| Agency: | City of Lawrenceville |
| Type of Government: | State & Local |
| Category: |
|
| Solicitation No: | RQ009-26 |
| Publication URL: | To access bid details, please log in. |
| Bid Number: |
RQ009-26
|
| Bid Title: |
Design Management and Production Services (Request for Qualifications)
|
| Category: | Professional Services Bid Opportunities |
| Status: | Open |
|
Attachment Preview
July 8,2026
REQUEST FOR QUALIFICATIONS
Design Management and Production Services
RQ009-26
The City of Lawrenceville is soliciting Statements of Qualifications from qualified marketing firms to provide Design
Management and Production Services on an annual contract in support of the Lawrenceville Office of Communications and
Marketing. Contracts will be for a one (1) year period with four (4) renewal options based on regular satisfactory performance
reviews.
The City intends to establish and maintain a Qualified Vendor Pool from which assignments may be made throughout the
contract term. This may include a primary full-service design partner and one or more firms providing on-call graphic design
and production support. Firms may be considered for one or both roles based on size (# of employees), qualifications, and
demonstrated expertise.
This Request for Qualifications (RFQ) is the first phase of a two-step procurement process. Only firms determined to be pre-
qualified through this RFQ will be invited to participate in a subsequent Request for Proposals (RFP) that will be graded by a
city designated scoring committee.
Qualifications must be returned in a sealed container marked on the outside with the Request for Qualifications (RQ) number
and Company Name. Proposals will be received until 2:00 P.M. local time on Thursday, August 6, 2026, at 70 S. Clayton Street,
Main Level, Room M46A Lawrenceville, Georgia 30046. Any proposal received after this date and time will not be accepted.
Submissions will be publicly opened and only names of submitting firms will be read at 2:00 P.M. Submissions are legal and
binding upon the bidder upon receipt. One (1) unbound original, two (2) bound copies, and one (1) PDF Electronic Copy should
be submitted.
Questions regarding this RFQ shall be submitted in writing to Kenneth Morris, Purchasing Director, at
purchasing@lawrencevillega.org no later than 3:00 PM on Thursday, July 23, 2026. Responses will be issued in writing as an
addendum.
The successful service provider(s) will be required to meet insurance requirements. The Insurance Company should be
authorized to do business in Georgia by the Georgia Insurance Department and must have an A.M. Best rating of A-5 or higher.
The written proposal documents supersede any verbal or written prior communications between the parties.
Evaluation criteria are outlined in the request for qualifications documents. The City of Lawrenceville reserves the right to
reject any or all proposals to waive technicalities and to make an award deemed in its best interest.
The City of Lawrenceville appreciates your interest in this opportunity.
Kenneth Morris
Purchasing Director
INTRODUCTION
The City of Lawrenceville is located in Northeast Georgia, less than an hour north of Atlanta. The city government
serves a rapidly growing population of nearly 30,000 and provides a host of local and state-funded services,
including public safety, utilities, and courts.
This solicitation is being conducted as a two-phase Qualifications-Based Selection process for professional services
for the purpose of establishing a Qualified Vendor Pool. Firms determined to be qualified may be invited to
participate in a subsequent Best Value Request for Proposals or negotiations as determined by the Purchasing
Director and designated scoring committee. The City will award contracts to multiple firms to support varying levels
of service and project complexity, which may include a primary full-service design partner and one or more firms
providing on-call graphic design and production support. The City may add or remove firms under established
procedures.
The purpose of this Request for Qualifications (RFQ) is to identify and pre-qualify firms with the experience, capacity,
and approach necessary to support the City’s communications and marketing efforts. Firms may be considered for
multiple projects, assignments, and support tasks based on qualifications and demonstrated expertise.
CONTRACT STRUCTURE
This solicitation is administered pursuant to the City's Procurement Ordinance, Procurement Governance Manual,
and applicable Standard Operating Procedures. The City anticipates utilizing a combination of contract structures
to support ongoing communications and marketing needs, which may include a monthly retainer for certain
services, supplemented by project-based or task-based assignments as required. All work will be assigned and
managed by the Office of Communications and Marketing and may include both recurring services and project-
based deliverables.
For firms engaged on a retainer basis, previous contracts have typically ranged between 20 and 40 hours per month,
depending on workload and project needs. The City reserves the right to adjust workload, assign projects as needed,
and is not obligated to guarantee a minimum number of hours or projects.
The City reserves the right to establish a pool of pre-qualified firms as a result of this solicitation to support different
categories of work or varying levels of complexity.
The City anticipates utilizing a combination of firms, which may include a full-service design partner to support
strategic and high-visibility initiatives, as well as one or more firms to provide on-call graphic design and production
support. Work assignments will be determined based on the role of the selected firm and the specific needs of each
project. Not all selected firms will be engaged under the same contract structure.
Selected firms may be engaged in different capacities depending on their role, and the scope and expectations of
services may vary accordingly. Specific contract terms, including pricing and compensation structure, will be
established in a subsequent phase or through negotiation with selected firms.
SCOPE OF SERVICES
All services under this contract shall be directed and coordinated through the City’s Office of Communications and
Marketing. The selected firm shall not initiate or perform work directly for individual departments without
coordination and approval from the Office of Communications and Marketing.
The City intends to establish and maintain a Qualified Vendor Pool from which assignments may be made
throughout the contract term.. Proposers shall clearly identify the service categories and types of work for which
they are best suited. Work may be assigned across firms based on the nature, complexity, and priority of each
project. The city may add or remove firms under established procedures.
The following represents the general categories of services for which the City is seeking qualified firms. Specific
tasks and deliverables will be assigned on an as-needed basis and may vary depending on project priorities.
Services will exclude event marketing materials but will encompass a range of tourism and City marketing
services, including, but not limited to, the following:
1. Creative and Production Services
(This category includes ongoing graphic design and production support.)
• Literature development and design as needs are identified
• Design and production of print materials, including coordination of printing and fulfillment
• Logo design and brand asset development
• Online design services, including web graphics, microsites, and related digital assets
• Design updates and refinement of existing materials
• Point of purchase and point of sale item design, including promotional products
• Copywriting and content development for marketing materials and websites
• Selection and thoughtful application of photography from City-provided assets, with careful
consideration of composition, context, and overall visual impact
2. Strategic and Campaign Support
(This category requires a higher level of strategic planning, campaign development, and coordination.)
• Collaboration with the Office of Communications and Marketing on advertising strategy and
campaign development
• Management of advertising schedules and associated creative execution
• Management of programmatic digital campaigns with defined audiences and performance goals
• Collaboration on high-visibility and complex City initiatives, including but not limited to parking,
sanitation services, and infrastructure projects
3. Special Projects and Departmental Support
(Work in this category is assigned based on subject matter expertise or project-specific needs.)
• Collaboration with City departments on specialized projects, coordinated through the Office of
Communications and Marketing
• Design and production of City-branded materials for use across multiple departments
• Project management of major annual print and design projects
4. General Services
• Other related marketing, design, and communications services as directed and coordinated
through the Office of Communications and Marketing in support of City initiatives
• Design and production support for recurring City publications and reports, including but not limited
to the Annual Budget Report
The items listed above are representative of the services currently supported by the Office of Communications
and Marketing. As the City has grown, so has the need for marketing and communications materials supporting
tourism, advertising, and customer-facing initiatives across utilities, elections, facilities, planning and zoning, code
enforcement, and other City operations. Additional needs may arise across multiple departments for the design
and production of City-branded materials. All such work will be coordinated through the Office of
Communications and Marketing.
Previous contracts have included a combination of graphic design, marketing and strategy, and copywriting
services, with varying levels of effort depending on project needs. The City places a strong emphasis on high-
quality graphic design as a core component of this contract.
METHOD OF ASSIGNMENT
All work will be assigned through and managed by the Office of Communications and Marketing.
The City will assign projects at its discretion based on the specific needs of each project and what is considered
Best Value to the City based on Article IX - Purchasing Ordinance determinations. Factors may include, but are not
limited to, firm expertise, capacity, responsiveness, demonstrated performance, continuity, and the complexity or
visibility of the work.
The City will maintain a Qualified Vendor Pool from which assignments may be made throughout the contract
term. No minimum volume of work is guaranteed to any firm.
The City reserves the right to adjust assignments as needed to best support City priorities.
SUBMISSION REQUIREMENTS
Firms interested in providing services shall submit a Statement of Qualifications that includes the following:
a) Qualifications Cover Page (Attached)
b) Firm Qualifications
A brief overview of the firm’s history, overall staff size, relevant strengths, qualifications, and experience. The
summary should describe the services the firm is able to provide.
c) References
Three – Five references from governmental, commercial, or institutional projects completed in the past four
years. Include the name, title, address, phone number, and email address of a contact for each project.
d) Relevant Project Experience
A brief description, with examples of work, of four recent projects completed for organizations. Include
information regarding the size, type, and scope of each project. Digital links are encouraged.
e) Team and Capacity
Identify key personnel who will be assigned to this contract, including roles, relevant experience, and availability.
Resumes may be attached to your proposal.
f) Approach and Understanding of Services
Provide a brief description of the firm’s approach to managing ongoing communications and marketing work in a
municipal environment, including coordination, responsiveness, and project management. Firms should
demonstrate their ability to support the type of work associated with their proposed service category.
g) Service Category Identification
Proposers shall indicate the service categories for which they are seeking consideration and describe their
capacity to support those services. Proposers shall clearly identify whether they are seeking consideration as a
full-service design partner, on-call design support, or both, and shall describe their experience, team structure,
and capacity specific to each role.
h) Statement of Interest
Provide a brief statement describing the firm’s interest in this engagement and how the firm would add value to
the City.
From issuance through final award or cancellation, all communications regarding this solicitation shall be
directed exclusively to the Purchasing Director or designated procurement contact. Unauthorized
communications may result in disqualification.
EVALUATION CRITERIA
The City will evaluate firms based on overall qualifications as well as expertise within specific service categories.
Evaluation will consider each proposer’s alignment with the service category or role for which they are seeking
consideration. Statements of Qualifications will be evaluated based on the following:
1. Firm Experience and Qualifications – 30 points
2. Portfolio and Relevant Project Experience – 25 points
3. Team and Capacity – 20 points
4. Approach and Understanding of Services – 15 points
5. Alignment with City Needs and Service Category Fit – 10 points
Total – 100 points
SELECTION PROCESS
The City will evaluate Statements of Qualifications based on the criteria outlined above. The City intends to invite
firms to the RFP phase based on demonstrated alignment with one or more service categories. The City may
request additional information, conduct reference checks, and invite one or more firms to participate in
interviews or discussions.
Following evaluation, the City may identify one or more firms as pre-qualified. Only firms determined to be pre-
qualified through this RFQ will be invited to participate in a subsequent Request for Proposals (RFP).
The City intends to establish and maintain a Qualified Vendor Pool from which assignments may be made
throughout the contract term
Inclusion in the pre-qualified pool does not guarantee a contract award. City of Lawrenceville retains rights to reject
any proposal that is not pursuant of Best Value to the City, waive informalities, request clarifications, request BAFO
(if applicable), negotiate terms, award to multiple firms (as stated in RFQ), make partial awards, cancel solicitation,
reissue solicitation, establish vendor pool, make no award.No City employee other than an authorized official may
bind the City. Work performed without an executed contract or authorized purchase order is at the vendor's risk.
SUBMISSION INSTRUCTIONS
Statements of Qualifications must be submitted electronically to [INSERT EMAIL OR PORTAL] no later than [DATE
AND TIME]. Submissions shall be provided in PDF format.
Late submissions will not be accepted. The City is not responsible for technical issues or delivery failures.
This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.
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