Tourism Public Relations Services

As requested by the Tourism Division (hereinafter, the “Division or Department”), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, “County”) has issued this Request for Proposal (hereinafter, “RFP”) with the intent of obtaining proposals from interested and qualified Public Relations Agencies [also referred agency, firm(s), vendor(s), and proposer(s)] in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated.

The Collier County Tourism Division, operating as the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is soliciting proposals for a Public Relations agency of record as an integral part of their omnichannel marketing plan. The successful bidder will have national presence and a wide range of national and international media contacts, and the ability to support crisis communications efforts when needed.

The CVB is seeking a public relations agency that specializes in Destination Marketing and Luxury Travel to manage national public relations activities as outlined within this RFP. The selected agency will supplement the efforts of an in-house public relations and communications team whose primary focus is overseeing local and regional media relations and managing crisis communications in tandem with the Collier County Public Information Office. Historically, the cost has been approximately $140,000 annually, with an additional budget for travel and out of pocket reimbursable expenses.

Public relations are an integral part of the annual marketing strategy employed by the CVB to market our community globally as a destination of choice for domestic and international visitors seeking distinctive vacations, corporate meeting sites, wedding and social event locale and sporting event venues.

Tourism is a highly competitive and outward facing industry. The CVB relies on public relations and communications strategies to maintain and grow market share in a dynamic environment that is ever changing.