Police Podcast Content Development

Location:	North Carolina
Posted:	Mar 9, 2026
Due:	Apr 13, 2026
Agency:	City of Durham
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services
Solicitation No:	26-1041
Publication URL:	To access bid details, please log in.

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Department of Police

Public Affairs Unit

602 E. Main Street

Durham, NC 27701

Request for Proposals for

Police Podcast Content Development

March 2, 2026

Title and Purpose of RFP:

Police Podcast Content Development

The City of Durham is seeking proposals from qualified consulting

firms with experience in podcast strategy, development, production,

and launch support.

Candidates Are Not Required to Return This Form.

Lt. Jose Montoya

Lieutenant

Police

Office of the Chief

919-560-4322 x 29197

jose.montoya@durhamnc.gov

Project Manager Name

Project Manager Title

Project Manager Department

Project Manager Division

Project Manager Telephone Number

Project Manager E-mail

If you have concerns about this RFP that you believe are not being addressed by the Project Manager,

please contact Shiquita Dancy, Public Information/Communications Analyst Sr. at

Shiquita.dancy@durhamnc.gov of 919-560-1185 x29138.

SELECTED CONTENTS

Date of RFP

Project Manager and Contact with City; Questions about this RFP.

DESCRIPTION OF PROJECT AND NATURE OF RFP

Project

Scope of Work

Compensation Amount and Schedule

Definitions in this RFP

Contract

Trade Secrets and Confidentiality

Bonds

Insurance

Discretion of the City

SCHEDULE

Schedule

Keeping Proposals Open

Deadline to Submit Proposals

GETTING MORE INFORMATION ON THE PROJECT AND RFP PROCESS

Questions

Pre-submittal conferences, meetings, and site visits

Updates and revisions to RFP

EVALUATION CRITERIA

Evaluation Criteria

CONTENTS OF PROPOSAL

Contents of Proposal

Contact information; Legal status; Qualifications; Project Team, Location

of Work, and Subcontracting; Workforce Diversity Questionnaire;

Methods; Compensation; Assumptions; UBE; Small Local Business

Enterprises (SLBEs); Financial Condition, Insurance, and Bonds; Conflict

of Interest; Non-collusion

COVER LETTER WITH PROPOSAL

Cover letter

Addendums

HOW TO SUBMIT A PROPOSAL

How to submit a proposal

Format

Alternative Proposals

Candidate to Bear Expense; No Claims against City

Notice Under the Americans with Disabilities Act (ADA)

Values of City of Durham

Request for Proposal (RFP) for qualified consulting firms with experience

in podcast strategy, development, production, and launch support.

10. Date of RFP: March 2, 2026

20. Project Manager and Contact with City; Questions about this RFP. Direct

questions and concerns to

Attn: Lt. Jose Montoya

Police Department

602 E. Main St.

Durham, NC 27701

Email: jose.montoya@durhamnc.gov

If you have concerns about this RFP that you believe are not being addressed by the

project manager, please contact

Shiquita Dancy, Sr. Public Information Analyst Police Department

602 E. Main St.

Durham, NC 27701

Email: shiquita.dancy@durhamnc.gov

DESCRIPTION OF PROJECT AND NATURE OF RFP

30. Project The City of Durham through the Durham Police Department was awarded

the 2025 Community Policing Development (CPD) Micro-grant, from the Department

of Justice Office of Community Oriented Policing Services. The funding has been

awarded under focus area “Uplifting the image of the law enforcement profession.”

The Police Department strategy under this grant is to establish a podcast team, create

brand identity, develop content calendar, contract content developer, and purchase

equipment. The Durham Police Department’s podcast represents an innovative step

toward transforming public perception of law enforcement through modern, authentic

engagement. By leveraging digital storytelling, DPD can humanize officers, build trust,

and create a platform for transparent, ongoing dialogue with the community. The City

of Durham’s Police Department will be using funding from the 2025 Community

Policing Development (CPD) Micro-grant for the proposal selected by this RFP.

The City of Durham Police Department is soliciting Proposals from qualified consulting

firms with demonstrated experience in podcast strategy, development, production, and

launch support. The selected Vendor/Contractor shall be approved by the City of

Durham; and as such shall be authorized to Contract with the City of Durham to

conceptualize, develop, and implement a podcast that enhances community

engagement, increases transparency, and highlights the work, people, and initiatives

of the Police Department.

The purpose of the podcast is to provide an informative, accessible platform to share

public safety information, showcase specialized units and programs, and highlight

community partnerships. The podcast will serve as a proactive communication tool

designed to build trust, strengthen community relationships, and provide insight into

modern policing practices.

The selected consultant will be expected to:

• Conduct a discovery and strategy phase to identify goals, target audiences, key

messaging themes, and branding direction.

• Develop a podcast concept, format, episode structure, and content calendar.

• Provide guidance on naming, branding, and overall creative direction.

• Assist with scripting templates, interview frameworks, and content development

processes.

• Provide technical recommendations regarding equipment, recording setup,

editing workflow, hosting platforms, and distribution channels.

• Provide launch strategy support, including marketing and promotional

recommendations.

• Provide a sustainability plan to ensure long-term success and scalability of the

podcast.

40. Scope of Work The Durham Police Department (DPD) seeks a qualified

consulting firm to provide comprehensive podcast development services from concept

through launch readiness. The selected firm will work collaboratively with the Durham

Police Department’s designated project team to develop a strategic, sustainable, and

professional podcast platform aligned with the Department’s communication

objectives.

The Scope of Work shall include, but is not limited to, the following components:

1. Discovery and Strategic Planning

• Conduct stakeholder interviews and planning sessions with DPD leadership

and communications staff.

• Identify podcast goals, target audiences, key messaging priorities, and

success metrics.

• Assess existing communication channels to ensure alignment and

integration.

• Deliver a written Podcast Strategy Plan outlining vision, objectives,

audience profile, tone, format, and measurable outcomes.

2. Creative Development and Branding

• Develop podcast name concepts, tagline options, and thematic direction.

• Provide branding recommendations, including visual identity guidance

aligned with DPD standards.

• Establish show format, episode structure, segment flow, and recommended

episode length.

• Develop a content framework and 6-12 month editorial calendar outline.

3. Content Development Framework

• Create scripting templates, episode outlines, and interview question

frameworks.

• Develop internal content submission and approval workflows.

• Provide sample pilot episode script(s) or detailed show run-down(s).

4. Technical Consultation and Production Guidance

• Provide recommendations for recording equipment, studio setup, and

soundproofing considerations.

• Recommend editing software, file management systems, and hosting

platforms.

• Provide distribution strategy recommendations (e.g., Apple Podcasts,

Spotify, YouTube, website integration).

• Develop a production workflow guide including recording, editing,

publishing, and archiving procedures.

5. Training and Capacity Building

• Provide hands-on or virtual training for designated DPD staff on:

1. Podcast hosting and interviewing techniques

2. Audio recording best practices

3. Basic audio editing

4. Content planning and scheduling

• Provide written training materials and reference guides.

• Ensure DPD personnel are equipped to independently sustain podcast

operations.

6. Marketing and Launch Strategy

• Develop a podcast launch plan including timeline and promotional strategy.

• Provide recommendations for cross-promotion through social media,

website, email newsletters, and community partnerships.

• Develop performance tracking recommendations and key performance

indicators (KPIs).

• Provide sample promotional messaging and rollout templates.

50. Compensation Amount and Schedule. Reserved

60. Definitions in this RFP: City, RFP, Proposal, Candidate, Contractor, Should.

Unless the context indicates otherwise – (a) The expressions “RFP,” “this RFP,” and

“the RFP” refer to this document as it may be amended or updated. (b) “City” and “city”

mean the City of Durham. (c) The “proposal” or "Bid" is the response of a person, firm,

or corporation proposing to provide the services sought by this RFP. (d) The word

“Candidate” or “candidate” is the person, firm, or corporation that submits a proposal or

that is considering submitting a proposal. (e) The word “Contractor” or “contractor” is the

person, page 4 12/1/23 Human Resources Services RFP firm, or corporation with which

the City enters into a contract to provide the services sought by this RFP. That is,

“contractor” generally refers to a successful candidate that has obtained a fully executed

contract with the City, while “candidate” is generally reserved to the stage before a

This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

Bid Number:	26-1041
Bid Title:	Police Podcast Content Development
Category:	Requests for Proposals/Qualifications and Services
Status:	Open

Police Podcast Content Development

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