2026-0271-CDD RFP Advertising and promotional services

Location:	New Mexico
Posted:	Jun 22, 2026
Due:	Jul 30, 2026
Agency:	Santa Fe County
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services
Publication URL:	To access bid details, please log in.

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SANTA FE COUNTY

REQUEST FOR PROPOSALS (RFP)

ADVERTISING AND PROMOTIONAL

SERVICES

NM Commodity Code(s): 80158, 91501,

91504, 91571

RFP NO. 2026-0271-CDD/JL

June 2026

RFP No. 2026-0271-CDD/JL

TABLE OF CONTENTS

PAGE NO.

ADVERTISEMENT .......................................................................................................4

II.

INTRODUCTION ...........................................................................................................5

A. PURPOSE OF THIS REQUEST FOR PROPOSAL...........................................5

B. BACKGROUND..................................................................................................5

C. SCOPE OF WORK ..............................................................................................5

D. INSURANCE REQUIREMENTS.......................................................................7

E. DESIGNATED PROCUREMENT SPECIALIST...............................................7

F. DEFINITION OF TERMINOLOGY ...................................................................8

III.

CONDITIONS GOVERNING THE PROCUREMENT...............................................10

A. SEQUENCE OF EVENTS ..................................................................................11

B. EXPLANATION OF EVENTS...........................................................................11

1. Issuance of RFP .............................................................................................11

2. Pre-Proposal Conference................................................................................11

3. Acknowledgement of Receipt Form Due.......................................................11

4. Deadline to Submit Additional Written Questions ........................................11

5. Response to Written Questions ......................................................................11

6. Submission of Proposals ................................................................................12

7. Proposal Evaluation .......................................................................................12

8. Selection of Finalists ......................................................................................12

9. Best and Final Offers from Finalists (If applicable) ......................................12

10. Oral Presentations by Finalists (If applicable)...............................................13

11. Contract Negotiations ....................................................................................13

12. Contract Award..............................................................................................13

13. Right to Protest ..............................................................................................13

C. GENERAL REQUIREMENTS ...........................................................................14

1. Acceptance of Conditions Governing the Procurement.................................14

2. Incurring Cost ................................................................................................14

3. Prime Contractor Responsibility ....................................................................14

4. Subcontractors................................................................................................14

5. Amended Proposals........................................................................................14

6. Offerors’ Rights to Withdraw Proposal .........................................................14

7. Proposal Offer Firm .......................................................................................15

8. Disclosure of Proposed Contents ...................................................................15

9. No Obligation.................................................................................................15

10. Termination....................................................................................................15

11. Sufficient Appropriation................................................................................16

12. Legal Review .................................................................................................16

13. Governing Law ..............................................................................................16

RFP No. 2026-0271-CDD/JL

14. Basis for Proposal ..........................................................................................16

15. Contract Terms and Conditions .....................................................................16

16. Contract Deviations .......................................................................................16

17. Offeror Qualifications....................................................................................16

18. Right to Waive Minor Irregularities ..............................................................17

19. Change in Contractor Representatives ..........................................................17

20. Notice.............................................................................................................17

21. County Rights ................................................................................................17

22. Right to Publish .............................................................................................17

23. Ownership of Proposals ...............................................................................17

24. Electronic Mail Address Recommended .......................................................17

25. Preference in Procurement by Santa Fe County ............................................18

26. Double-Sided Documents ..............................................................................19

27. Living Wage ..................................................................................................19

IV.

RESPONSE FORMAT AND ORGANIZATION ........................................................20

A. NUMBER OF RESPONSES...............................................................................20

B. NUMBER OF COPIES .......................................................................................20

C. PROPOSAL FORMAT .......................................................................................20

1. Proposal Organization ...............................................................................20

2. Letter of Transmittal..................................................................................21

SPECIFICATIONS .......................................................................................................22

A. INFORMATION .................................................................................................22

1. Time Frame ...............................................................................................22

B. EVALUATION CRITERIA ................................................................................22

1. Introduction ...............................................................................................22

2. Technical Competence and Specialized Experience .................................22

3. Evidence of Understanding Scope of Work ..............................................22

4. Capacity and Capability ............................................................................23

5. Past Performance.......................................................................................23

VI.

EVALUATION OF PROPOSALS ...............................................................................24

A. EVALUATION SCORING.................................................................................24

B. EVALUATION PROCESS .................................................................................24

APPENDICES

A. Acknowledgement of Receipt Form....................................................................26

B. Campaign Contribution Disclosure Form............................................................27

C. Resident Veterans Preference Certification.........................................................30

D. Cost Proposal Intentionally Omitted ...................................................................31

E. Sample Agreement...............................................................................................32

RFP No. 2026-0271-CDD/JL

I. ADVERTISEMENT

SANTA FE COUNTY

Advertising and Promotional Services

RFP No. 2026-0271-CDD/JL

Santa Fe County is requesting proposals from qualified firms to provide the development, design,

production, and implementation of countywide Advertising and Promotional Services. All

proposals submitted shall be valid for ninety (90) days subject to action by the County. Santa Fe

County reserves the right to reject any and all proposals in part or in whole. All proposals must be

received by Thursday, July 30, 2026, at 2:00 PM, and shall be submitted electronically utilizing

Dropbox. No hard copy submissions will be accepted. Please utilize this link to upload your

proposal submission. https://www.dropbox.com/request/wwlkyuutkj336otu293w.

By submitting a proposal for the requested services described above, each Offeror is certifying that

it is a qualified company to do business in the State of New Mexico and agrees to the requirements

stated within the Request for Proposals.

A Pre-Proposal Conference will be held on Wednesday, July 1, 2026, at 10:00 AM (MDT), via

Microsoft Teams; please use the Teams link provided below, meeting number 258 236 799 167

70, passcode xK6sv3BK, or join by phone at (773) 352-2011, conference ID 610 031 840 #.

Attendance is not mandatory but highly recommended.

https://teams.microsoft.com/meet/213990530676251?p=h4Qd5H0zbArQRqbgim.

EQUAL EMPLOYMENT OPPORTUNITY: All qualified Offerors will receive consideration of

contract(s) without regard to race, color, religion, sex or national origin, ancestry, age, physical and

mental handicap, serious medical condition, disability, spousal affiliation, sexual orientation or gender

identity.

Request for Proposals will be available by contacting Jack Love, Procurement Specialist Senior

102 Grant Avenue, (First Floor) Santa Fe, New Mexico 87501, or by telephone at (505) 986-6209,

or by email at jalove@santafecountynm.gov or on our website at

https://www.santafecountynm.gov/finance/purchasing-division/current-bid-solicitations.

PROPOSALS RECEIVED AFTER THE DATE AND TIME SPECIFIED ABOVE WILL NOT

BE CONSIDERED AND WILL BE REJECTED BY SANTA FE COUNTY.

Santa Fe County

Published: June 21 & 22, 2026

RFP No. 2026-0271-CDD/JL

II. INTRODUCTION

A. PURPOSE OF THIS REQUEST FOR PROPOSAL

The purpose of this Request for Proposals (RFP) is to procure the services of a qualified

firm for the development, design, production, and implementation of marketing, advertising,

and promotional services for Santa Fe County. The County seeks a well-qualified, full-

service firm to develop campaigns that promote Santa Fe County as a premier tourism

destination and support the County’s brand by educating and inspiring visitors to consider

Santa Fe County as their next destination.

Such campaigns are for the benefit of the public and local economy and may include

advertising, branding, public relations, digital marketing, and outreach efforts that support

tourism development and economic growth.

B. BACKGROUND

Tourism is an important component of Santa Fe County’s economy, contributing to the New

Mexico Tourism Real Gross State Product and supporting private sector employment in

North Central New Mexico. Santa Fe County is recognized for its arts and cultural corridors,

outdoor recreation opportunities, and as a gateway to northern New Mexico. The County is

also part of the Northern Rio Grande National Heritage Area.

The Lodger’s Tax Act (Sections 3-38-13 to 3-38-24, NMSA 1978) and Santa Fe County

Ordinance No. 2023-02 provide funding for marketing, advertising, publicizing, and

promoting tourist attractions in Santa Fe County.

C. SCOPE OF WORK

I Develop and implement an annual marketing, advertising, and promotional strategy to

promote Santa Fe County as a premier tourism destination, including identification of

target audiences, messaging, and campaign objectives. The Contractor shall align

marketing strategies with the County’s Economic Development Plan (available at:

https://www.santafecountynm.gov/uploads/documents/Revised_ED_plan_10-17-

2024_Final_ED_Report.pdf).

II Develop and execute advertising and promotional campaigns that highlight key tourism

sectors, including:

A. Strategic Marketing Planning and Development: The Contractor shall develop and

implement annual and interim marketing, advertising, and promotional strategies to

support Santa Fe County's tourism objectives. The Contractor shall coordinate with

County representatives, the Lodgers' Tax Advisory Board (LTAB), and other

stakeholders, as appropriate, to develop goals, objectives, messaging, and campaign

strategies that promote Santa Fe County as a tourism destination for in-state, regional,

This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

2026-0271-CDD RFP Advertising and promotional services

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