CPH - Tobacco Use Prevention Grant Media Campaign

Virtual Tobacco Grant Campaign Scope of Service
The contractor is required to complete media outlet activities to increase the exposure/view of two
tobacco use campaigns through static image advertising that will run on social media (i.e. Facebook and
Instagram) October 2026 through May 2027.
This campaign will be targeting different populations based on target age range and residential
geographies depending on campaign focus. Below the contractors responsibilities are outlined by
campaign as well as each campaign's target population and campaign time frame:
* The contractor is responsible for signing agreement where they commit to setup and
management of internet advertising for the two campaigns through Facebook and Instagram
ads
* Contractor will report back the number of impressions and reach of each ad
* Contractor is also responsible for giving feedback and editing ad images
Campaign #1: Cessation
Target Audiences:
* Age Group: 18+, Smokers, Retailers, All Residents, African American, Business Owners,
Pregnant Women
Advertising Coverage Area:
* Greater Columbus; particularly those living in neighborhood with zip codes (43222, 43223,
43204, 43224, 43229, 43203, 43205, 43206, 43219, 43211, 43227, 43232).
Advertising Medium:
* Digital media (Facebook, Instagram)
Campaign Time Frame:
* Media buy period will begin October 1st 2026 and end December 31st 2026, pending media
buy strategy to be determined with expertise from media buyer.
Columbus Public Health to Provide
* For the Cessation Campaign, CPH will provide all creative and messaging for the social media
components.
Campaign # 2: Cessation
Target Audiences:
* Age Group: 18+, Smokers, Retailers, All Residents, African American, Business Owners,
Pregnant Women
Advertising Coverage Area:

* Greater Columbus; particularly those living in neighborhood with zip codes (43222, 43223,
43204, 43224, 43229, 43203, 43205, 43206, 43219, 43211, 43227, 43232).
Advertising Medium:
* Digital media (Facebook, Instagram)
Campaign Time Frame:
* Media buy period will begin February 22nd 2027 and end May 22nd 2027, pending
media buy strategy to be determined with expertise from media buyer
Columbus Public Health to Provide
* CPH will provide all creative assets for the social media components.
Upon completion of services the contractor will receive $15,000 for the two campaigns.
The maximum amount of to be paid according to this agreement shall not exceed $15,000 unless
additional funds are authorized:
Total for all Campaigns: $15,000
* Includes
Management of creative assets
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Development of ads
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Copywriting of all text for each ad asset
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Archiving of images
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Media planning, buying, negotiation, and placement
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Cost of advertising
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Campaign setups
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Monitoring of impression goals
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Monthly reporting
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Final Campaign summaries
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