DNR RFP 2026-30 Strategic Marketing Plan

Location: Minnesota
Posted: Feb 21, 2025
Due: Mar 18, 2025
Agency: State Government of Minnesota
Type of Government: State & Local
Category:
  • R - Professional, Administrative and Management Support Services
Solicitation No: 2000016739
Publication URL: To access bid details, please log in.
Event Name
DNR RFP 2026-30 Strategic Marketing Plan
Business Unit
Natural Resources Department
Event ID
2000016739
Event Status
Posted
Buyer Name
Hanson,Monica Lynn
Sealed Event
Yes
Multiple Bids
Not Allowed
Contact Information
Hanson,Monica Lynn
Description
The Department of Natural Resources (DNR), Division of Parks and Trails (PAT), requests proposals to update an existing divisional marketing plan for the creation of a five-year division marketing plan (2026-2030), a 2026 marketing plan, and marketing style guide for 2026.

The Contractor will review the marketing plan created in 2019 and recommend changes based on a 2022 PAT visitor survey, interviews with key PAT staff, the vendor’s analysis of the PAT social media audience, competitor analysis, and other market research data to be compiled by the vendor.
Event Start Date
02/19/2025 08:00 AM CST
Event End Date
03/18/2025 02:00 PM CDT
Event Round
1
Event Version
1
Event Format
Sell
Event Type
RFx
Edits to Submitted Bids
Yes
Payment Terms
Line Number
Bid Mandatory
Item Description
Requested Quantity/UOM
Comments and Attachments
1
No
Update an existing divisional marketing plan for the creation of a five-year division marketing plan (2026-2030), a 2026 marketing plan, and marketing style guide for 2026.
1.0000
EACH
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