Transit Advertising Program

VTA seeks proposals (each, a “Proposal”) from qualified firms (each, a “Proposer”) to provide transit advertising services (“Services”) to utilize VTA’s fleet of buses, light rail vehicles, and other transit assets designed to produce maximum advertising income for VTA.

This service is for VTA's Transit Advertising Program. The purpose of the project is to manage and operate advertising services across VTA's assets, which include bus and light rail trains, light rail stations, digital displays, headquarters building, parking structures, corridor fencing, parking lots, and parking structure wallscapes, windscreens, VTA Wi-Fi, and other VTA assets. This supports VTA's mission to enhance public transit visibility and generate non-fare revenue through advertising. VTA reserves the right to use up to and all at once (a) 15% of the bus and light rail exterior advertising space as listed (b) 15 car cards per bus and per light rail vehicle, or (c) 50% of light rail posters for VTA and VTA-partner advertising and promotions in exchange for lower Minimum Annual Guarantee (MAG) payment.