LORIN & GILMAN PARKING BENEFIT DISTRICT(S) FORMATION SERVICES

Agency:	City of Berkeley
State:	California
Type of Government:	State & Local
Category:	Q - Medical Services S - Utilities and Training Services V - Transportation, Travel and Relocation Services
Posted:	Jan 31, 2024
Due:	Feb 22, 2024
Solicitation No:	24-11650-C
Publication URL:	To access bid details, please log in.

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Finance Department

REQUEST FOR PROPOSALS (RFP)

Specification No. 24-11650-C

FOR

LORIN & GILMAN PARKING BENEFIT DISTRICT(S) FORMATION SERVICES

PROPOSALS WILL NOT BE OPENED AND READ PUBLICLY

Dear Proposer:

The City of Berkeley is soliciting written proposals from qualified firms and or individuals specializing in the

formation of Parking Benefit Districts (PBDs) for the Lorin and Gilman business districts pursuant to Section

36600 et seq. of the California Streets and Highways Code, also known as the Property and Business Improvement

District (PBID) Law of 1994 (the “Act”). The City seeks to contract with a consultant that reflects, understands and

values the diversity of the City’s constituency and values. The study area is inclusive of commercial, mixed-use

residential, residential, industrial, transit and municipal parcels including and adjacent to the Ashby BART Station

in the Adeline Corridor Specific Plan area and in the Gilman District near I-80 and San Pablo Avenue (see

Reference Exhibits A&B, Proposed District Map). As a Request for Proposal (RFP), this is not an invitation to bid

and although price is very important, other factors will be taken into consideration.

The project scope, content of proposal, and vendor selection process are summarized in the RFP (attached).

Proposals must be received no later than 2:00 pm, on Thursday, February 22, 2024. Proposals are to be sent

via email with the “Specification No. 24-11650-C and PARKING BENEFIT DISTRICT FORMATION

SERVICES clearly indicated in the subject line of the email. Please submit one (1) PDF of the technical Proposal

with the filename saved as, “Proposal Vendor Name PARKING BENEFIT DISTRICT FORMATION

SERVICES.” Corresponding pricing proposal shall be submitted as a separate document with the filename saved

as, “Pricing Vendor Name PARKING BENEFIT DISTRICT FORMATION SERVICES”.

Email Proposals to:

City of Berkeley

Finance Department/General Services Division

purchasing@berkeleyca.gov

Proposals will not be accepted after the date and time stated above. Incomplete proposal or proposals that do not

conform to the requirements specified herein will not be considered. Issuance of the RFP does not obligate the City

to award a contract, nor is the City liable for any costs incurred by the proposer in the preparation and submittal of

proposals for the subject work. The City retains the right to award all or parts of this contract to several bidders, to

not select any bidders, and/or to re-solicit proposals. The act of submitting a proposal is a declaration that the

proposer has read the RFP and understands all the requirements and conditions.

For questions concerning the anticipated work, or scope of the project, please contact Kieron Slaughter, Chief

Strategist, Economic Innovation, via email at kslaughter@berkeleyca.gov no later than February 9, 2024.

Answers to questions will not be provided by telephone or email. Answers to all questions or any addenda will be

posted on the City of Berkeley’s site at Bid & Proposal Opportunities | City of Berkeley (berkeleyca.gov). It is the

vendor’s responsibility to check this site. For general questions concerning the submittal process, contact

purchasing at 510-981-7320.

2180 Milvia Street, Berkeley, CA 94704 Tel: 510.981.7320 TDD: 510.981.6903

E-mail: purchasing@berkeleyca.org Website: berkeleyca.gov/finance/

City of Berkeley

Parking Benefit District Formation Services

Specification No. 24-11650-C

We look forward to receiving and reviewing your proposal.

Sincerely,

Darryl Sweet

General Services Manager

Page 2 of 22

Release Date 1/24/23

City of Berkeley

Parking Benefit District Formation Services

INTRODUCTION

Specification No. 24-11650-C

Page 3 of 22

Release Date 1/24/23

The City of Berkeley is considering proposals from firms specializing in the formation of Parking Benefit Districts

(PBDs) for the Lorin Business District and Gilman Business District (“the Districts”) pursuant to Section 36600 et

seq. of the California Streets and Highways Code, also known as the Property and Business Improvement District

(PBID) Law of 1994 (the “Act”). Parking Benefits Districts (PBDs) are defined geographic areas, typically in

commercial areas or along commercial corridors in which a majority of the revenue generated from on and off-

street City owned parking facilities within the district is returned to the district to finance neighborhood

improvements, programing and activities. In Parking Benefit Districts, a Parking District Board or Advisory

Committee can utilize a percentage of parking revenues generated within the district to make neighborhood

improvements that improve quality of life, implement or maintain infrastructure and increase neighborhood safety.

The study areas consist of various commercial, residential and light industrial parcels as outlined in the attached

Lorin Business District map (Exhibit A) and Gilman Business District map (Exhibit B). In December 2020, the

Berkeley City Council adopted the Adeline Corridor Plan which includes the goal to “…explore the potential to

establish Business Improvement District(s) [in the study area]”.

The purpose of this request for proposal document is to work with the City of Berkeley to establish two separate

Parking Benefit Districts (PBDs). Tasks will include:

a. Development of detailed PBD boundary maps, in both PDF, GIS shapefiles and other formats required by

the city Engineering Department.

b. Accompanying preparation of an “Engineering Report” for each district produced in accordance with

Section 36600 et seq. of the California Streets and Highways Code, also known as the Property and

Business Improvement District (PBID) Law of 1994 (the “Act”).

c. Estimate of Revenue (annual) for each district, based on current and projected parking capacity and

revenues

d. Recommendation of initial establishment term (5 or 10 years), management structure, and organizational

implementation plan and relevant by law creation for each PBD’s governing body.

e. Production of two separate Management District Plans (one for Gilman and one for the Lorin), with the

method and basis of assessment for each articulated in accordance with Section 36600 et seq. of the

California Streets and Highways Code, also known as the Property and Business Improvement District

(PBID) Law of 1994 (the “Act”).

f. Accompanying drafting of PBD establishment documents, including council resolutions, and public hearing

materials including public notification documents (including mailing lists) in accordance with relevant

regulations.

II. SCOPE OF SERVICES

The goal of this contract is to retain professional services to assist in the research, document preparation, and

legislative efforts required to establish two new parking benefit districts in Berkeley starting in calendar year 2025.

Tasks & Preparation:

The specific tasks may include (but are not limited to, and may not necessarily include all of) the following phases

and activities:

Phase I:

• Phase I reflects the initial assessment of creating the PBD. This will include, but is not limited to, reviewing

meeting materials, touring site areas, developing a project timeline with tasks and associated costs.

Phase II:

• Phase II reflects the analytical work, reviewing and understanding the services, budget development,

parking areas to be assessed, and quantifying the general and special benefits, drafting the management

district plan for review and consideration by the Lorin Business Association and Gilman District

Association respectively.

RFP Revised Nov2022

City of Berkeley

Parking Benefit District Formation Services

Specification No. 24-11650-C

Page 4 of 22

Release Date 1/24/23

Phase III:

• Phase III reflects the legal process to establish the PBD. This will include, but is not limited to, the

development of ordinances, the Management Plan, the Engineer’s Report, and then concluding with the

City Council Agenda Report and associated public hearing documents.

Preparation

• Proposers are encouraged to review relevant reports, plans and policies, both those in process and adopted.

• Proposers are encouraged to propose any additional phasing, or project elements they believe will improve

the desired project outcome.

o Phasing in the Lorin District should be closely aligned with the development of the Ashby BART

station and the closure of the two existing BART owned public parking lots at the Ashby BART

station (anticipated Fall 2025).

• Proposers shall analyze a strategy that retains revenue from Residential Parking Permits and long-term

parking passes within the plan areas.

• Proposers are expected to prepare for and attend public hearings and make presentations as needed (not to

exceed 8 public meetings).

• Provide final relevant documents, including native file formats including the Management Plan, Engineer’s

Report, revenue projections, mailing lists, etc. All documents relevant to the establishment of each district

should also be packaged in a binder (one per district) and provided in a packaged PDF (print digital

format).

In order to promote competition and increase the number of eligible bidders, the RFP should avoid imposing

unnecessary requirements or qualifications that unfairly restrict the competition.

Term:

The contract term shall be for a period of 12 months with an option to extend for an additional 12 months at the sole

discretion of the City of Berkeley.

Funding Availability:

Up to $70,000 for the creation of both parking benefit districts.

III. SUBMISSION REQUIREMENTS

All proposals shall include the following information, organized as separate sections of the proposal. The proposal

should be concise and to the point.

1. Contractor Identification:

Provide the name of the firm, the firm's principal place of business (see section VII, F. – Local Vendor

Preference), the name and telephone number of the contact person and company tax identification number.

2. Client References:

Provide a minimum of three (3) client references. References should be California cities or other large public

sector entities. Provide the designated person's name, title, organization, address, telephone number, and the

project(s) that were completed under that client’s direction.

3. Price Proposal:

The proposal shall include pricing for all services. Pricing shall be all inclusive unless indicated otherwise. Pricing

proposals shall be a separate document. The Proposal shall itemize all services, including hourly rates for all

RFP Revised Nov2022

City of Berkeley

Parking Benefit District Formation Services

Specification No. 24-11650-C

Page 5 of 22

Release Date 1/24/23

professional, technical and support personnel, and all other charges related to completion of the work shall be

itemized. Evaluation of price proposals are subject to the local vendor business preference (see section VII.F.)

4. Contract Terminations:

If your organization has had a contract terminated in the last five (5) years, describe such incident.

Termination for default is defined as notice to stop performance due to the vendor’s non-performance or poor

performance and the issue of performance was either (a) not litigated due to inaction on the part of the vendor,

or (b) litigated and such litigation determined that the vendor was in default.

Submit full details of the terms for default including the other party’s name, address, and phone number. Present

the vendor’s position on the matter. The City will evaluate the facts and may, at its sole discretion, reject the

proposal on the grounds of the past experience.

If the firm has not experienced any such termination for default or early termination in the past five (5) years, so

indicate.

5. Documentation of your firm’s commitment to and efforts towards sustainability. This can be a strategic plan with

back-up documentation, desk manual samples, memos, flyers, etc.

IV. SELECTION CRITERIA

The following criteria will be considered, although not exclusively, in determining which firm is hired.

1. Project Approach

40 points

2. Expertise & References

40 points

3. Costs*

10 points

4. Sustainable Business Practices

10 points

* Effective 1/1/2022. Local Vendor Preference. For the purposes of comparing pricing as part of this competitive

RFP for goods up to $100,000 or non-professional services up to $250,000, 5% shall be deducted from the bid price

proposal from any local Berkeley vendor.

A selection panel will be convened of staff to evaluate and score submittals.

V. PAYMENT

Invoices: Invoices must be fully itemized, and provide sufficient information for approving payment and audit.

Invoices must be accompanied by receipt for services in order for payment to be processed. Email invoices to

Accounts Payable and cc’ kslaughter@berkeleyca.gov; (List on invoice, Attn: Kieron Slaughter, Office of

Economic Development and reference the contract number.

City of Berkeley

Accounts Payable

P.O. Box 700

Berkeley, CA 94710-700

Email: AccountsPayable@berkeleyca.gov

Phone: 510-981-7310

RFP Revised Nov2022

This is the opportunity summary page. You are currently viewing an overview of this opportunity and a preview of the attached documentation. For more information, please visit the Publication URL Web page.

LORIN & GILMAN PARKING BENEFIT DISTRICT(S) FORMATION SERVICES

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