Media Planning & Purchasing Services
Agency: |
Merced County |
State: |
California |
Type of Government: |
State & Local |
Category: |
- R - Professional, Administrative and Management Support Services
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Posted: |
Mar 2, 2023 |
Due: |
Mar 29, 2023 |
Solicitation No: |
RFQ 23-01 |
Publication URL: |
To access bid details, please log in. |
Bid Number:
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RFQ 23-01
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Bid Title:
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Media Planning & Purchasing Services
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Category:
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Professional Services – Architect / Engineer Consultants
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Status:
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Open
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Description:
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The Town of Wickenburg is seeking Statements of Qualifications (SOQs) from qualified, experienced firms interested in providing professional services to conduct media advertising planning and purchasing. In 2021, The Town of Wickenburg was named the Destination Marketing Organization (DMO). The Town seeks a qualified consultant to assist in launching the FY22-FY23 campaign and establishing a long-term marketing plan.
The selected consultant will work closely with Town Staff and stakeholders to produce a targeted Media Plan that accomplishes tourism-based objectives. The Media Plan will be reviewed and approved by staff at a minimum. The Media Plan will identify target markets, target activities, and may outline the development of promotional material.
The selected consultant will work closely with Town Staff to Purchase Media in accordance with the approved Media Plan. The Media Purchasing will be reviewed and approved by staff. The consultant will provide comprehensive reporting on the performance of all purchased media.
Upon selection the Town seeks to have an initial media purchasing plan approved by staff in May 2023 for media purchases to occur prior to June 30, 2023 in an amount not to exceed $120,000. The firm will coordinate media planning and purchasing services with the Town for subsequent terms and renewals.
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Publication Date/Time:
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3/1/2023 12:00 AM
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Closing Date/Time:
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3/29/2023 11:00 AM
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Bid Opening Information:
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March 29, 2023 at 11:00 AM
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Pre-bid Meeting:
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None
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Contact Person:
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Tim Suan, Deputy Town Manager at 928-668-0522 or tsuan@wickenburgaz.gov
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Download Available:
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on Town Website
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Business Hours:
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Monday-Thursday from 7am-6pm
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Fax Number:
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602-506-1580
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Related Documents:
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* Disclaimer: Information regarding bids, requests for proposals (RFPs), or requests for qualifications (RFQs) is provided on this website only as a convenience and does not constitute official public notice. Persons wishing to respond to or inquire about bids, RFPs, or RFQs should contact the appropriate government department.