Advertising Consulting Services

Agency:	The Port of Los Angeles
State:	California
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services
Posted:	Feb 1, 2024
Due:	Apr 18, 2024
Publication URL:	To access bid details, please log in.

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Communications Group

REQUEST FOR PROPOSALS

January 18, 2024

RAMP ID #212361

January 18, 2024

Prospective Consultants:

SUBJECT: REQUEST FOR PROPOSALS FOR ADVERTISING CONSULTING SERVICES

The City of Los Angeles Harbor Department (Harbor Department) invites the submittal of

proposals to provide advertising services. These services shall commence after a contract is

approved by the Board of Harbor Commissioners.

Instructions and forms to be used in preparing the qualifications are found in the information

included in the Request for Proposals (RFP).

The schedule for this RFP will be as follows:

Request for Proposals Published

Questions Due

Responses Posted

Proposals Due

Thursday, January 18, 2024

Thursday, February 1, 2024 by 3pm

Thursday, February 15, 2024

Thursday, February 29, 2024 by 3pm

If your firm cannot agree to the requirements exactly as set forth in this RFP, please do not

submit a proposal.

For questions regarding this RFP, please contact Susana Eldridge by email at

Seldridge@portla.org. Questions must be submitted by Thursday, February 1, 2024. Responses

will be posted on the Harbor Department’s website and the Regional Alliance Marketplace for

Procurement (RAMP), at www.rampla.org, on Thursday, February 15, 2024. It is the responsibility

of all proposers to review both websites for any RFP revisions or answers to questions prior to

submitting a proposal in order to ensure their proposal is complete and responsive.

In addition to providing information requested in this RFP, it should be noted that there are

administrative documents that must be submitted with the proposal. Please refer to the Business

Enterprise Programs and Contract Administrative Requirements section of this RFP. In order for

your proposal to be deemed responsive, these documents MUST be included with your

proposal.

All consultants and subconsultants must be registered on RAMP at the time proposals are

due. If selected for award, for-profit companies and corporations must comply with RAMP’s

demographic reporting requirements, per the Mayor’s Executive Directive 35.

Sincerely,

TRICIA J. CAREY

Director, Contracts and Purchasing Division

TABLE OF CONTENTS

1. INTRODUCTION..................................................................................................................... 5

1.1 Brief Overview of the Project ............................................................................................................ 5

1.2 The Port of Los Angeles ................................................................................................................... 5

2. PROJECT DESCRIPTION ...................................................................................................... 5

2.1 Project Scope of Work ...................................................................................................................... 5

3. PROPOSAL REQUIREMENTS ............................................................................................... 6

3.1 Proposal Questions .......................................................................................................................... 6

3.2 Proposal Submission ........................................................................................................................ 6

3.3 Evaluation Process and Selection Criteria ....................................................................................... 7

3.4 Proposal Content .............................................................................................................................. 7

3.5 Checklist for RFP Submittal Requirements .................................................................................... 12

4. STANDARD CONTRACT PROVISIONS ............................................................................... 13

4.1 Affirmative Action ............................................................................................................................ 13

4.2 Small/Very Small Business Enterprise Program and Local Business Preference Programs ........ 13

4.3 Business Tax Registration Certificate............................................................................................. 13

4.4 Indemnity and Insurance Requirements......................................................................................... 14

4.5 Conflict of Interest ........................................................................................................................... 17

4.6 Compliance with Applicable Laws .................................................................................................. 18

4.7 Governing Law / Venue .................................................................................................................. 18

4.8 Termination Provision ..................................................................................................................... 18

4.9 Proprietary Information ................................................................................................................... 18

4.10 Trademarks, Copyrights, and Patents ............................................................................................ 19

4.11 Confidentiality ................................................................................................................................. 19

4.12 Notices ............................................................................................................................................ 20

4.13 Termination Due to Non-Appropriation of Funds............................................................................ 20

4.14 Taxpayer Identification Number...................................................................................................... 20

4.15 Service Contractor Worker Retention Policy and Living Wage Policy Requirements .................... 21

4.16 Wage and Earnings Assignment Orders/Notices of Assignments ................................................. 21

4.17 Equal Benefits Policy ...................................................................................................................... 21

4.18 State Tidelands Grants ................................................................................................................... 21

4.19 Contract Solicitations Charter Section 470 (c) (12) ........................................................................ 22

4.20 Iran Contracting Act of 2010 ........................................................................................................... 22

4.21 Recordkeeping And Audit Rights.................................................................................................... 22

ATTACHMENTS / EXHIBITS

Exhibit A - Affirmative Action Program Provisions

Exhibit B – Small/Very Small Business Enterprise Program

Exhibit C – Proprietary Small Business Enterprise Application

Exhibit D - Business Tax Registration Certificate (BTRC) Number

Exhibit E - Equal Benefits Ordinance

Exhibit F - RFP Selection Evaluation Form

Exhibit G – City Ethics Commission (CEC) Forms 50 and 55

Exhibit H – Iran Contracting Act of 2010

1. INTRODUCTION

1.1 Brief Overview of the Project

The City of Los Angeles Harbor Department is soliciting proposals from qualified

consultants to provide support in the development of targeted advertising/marketing

initiatives for the Harbor Department’s containerized cargo and LA Waterfront

(tourism/destination) lines of business. The Harbor Department, which is fortunate to have

an award-winning, in-house writing and creative team, is seeking to partner with a firm that

has expertise in the areas of digital advertising and media planning (predominately digital),

campaign messaging/creative strategy, as-needed copywriting, and as-needed creative

direction and design support.

The duration of the contract awarded is three years from the date of execution of

the agreement.

1.2 The Port of Los Angeles

The Port of Los Angeles is America’s Port®, the nation’s premier gateway for

international commerce and the busiest seaport in the Western Hemisphere. Located in

San Pedro Bay, 25 miles south of downtown Los Angeles, the Port encompasses 7,500

acres of land and water along 43 miles of waterfront.

The Port features both passenger and cargo terminals, including cruise, container,

automobile, breakbulk, dry and liquid bulk, and warehouse facilities that manage billions of

dollars’ worth of cargo each year. One of the world’s busiest seaports and leading gateway

for international trade in North America, the Port of Los Angeles has ranked as the number

one container port in the United States each year since 2000. In 2022, the Port handled a

total of 9.9 million TEUs, its second busiest calendar year on record.

The Port of Los Angeles is a department of the City of Los Angeles (also known as

the Los Angeles Harbor Department) and is governed by the Los Angeles Board of Harbor

Commissioners, a panel appointed by the Mayor of Los Angeles. Although the Port is a

City department, it is not supported by City taxes. Operating as a landlord port with more

than 200 leaseholders, the Port instead generates its revenues from leasing and shipping

service fees. The Port’s jurisdiction is limited to the Harbor District, which includes property

in San Pedro, Wilmington, and Terminal Island.

2. PROJECT DESCRIPTION

2.1 Project Scope of Work

The following items will be part of the scope of work for this project:

1. Develop targeted digital advertising/marketing communications programs for

This is the opportunity summary page. You are currently viewing an overview of this opportunity and a preview of the attached documentation. For more information, please visit the Publication URL Web page.

Proposal Name	Description	Pre-Posal Confernce	Deadlin	Contact
Advertising Consulting Services Amendment #1	The City of Los Angeles Harbor Department invites the submittal of proposals to provide advertising services.	Questions Due: Thursday, March 14, 2024 by 3pm Responses Posted: Thursday, April 4, 2024	Proposals Due: Thursday, April 18, 2024 by 3pm	Susana Eldridge

Advertising Consulting Services

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